logo

Hospitality, Tourism and Events Environment Doc

   

Added on  2021-01-02

11 Pages3459 Words105 Views
Hospitality, Tourism andEvents Environment
Hospitality, Tourism and Events Environment Doc_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Overview of organisation...................................................................................................12. Sustainability of organisation.............................................................................................33. PEST analysis of organisation............................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Hospitality, Tourism and Events Environment Doc_2
INTRODUCTIONHospitality, tourism and event management are some sectors which bring steady growth inthe economy of country. This industry includes theme parks, cruise lines, lodging and eventplanning. In the recent years, it has experienced unprecedented growth in employment sector andseveral other investors are interested to make investment in this sector. Huge fund has beenprovided by the UK government in order to promote both international and national tourism.Various business sectors are included (Giordano and et.al., 2017). Many businesses includingbeverage and food, accommodation services and others are involved in this industry. On the otherhand, tourism works hand in hand and supports a thousands of businesses. This report willdescribe PEST analysis of Hilton International and its sustainability in the competitive market. Itwill illustrate complete external factors that influence the business operations. External factors areeconomic, social, political and technological that can be assessed to manage functions of Hilton. Inorder to boost the hospitality industry, UK government is making many attempts and initiatingpolicies.MAIN BODY1. Overview of organisationHilton International is a large group of businesses which deliver quality wise services to itsend customers. It mainly focuses on giving specific experiences and providing customersatisfaction in all respects. Its employees are well educated and know how to greet customers.Departments emphasize on perfect level of service and attract customers. It depends ondiscretionary income and thus make itself unique. Customers whenever think of holiday, they gofor Hilton. It has around 25 landmarks around the world that reflect history and culture ofexceeding locations. Its team members possess extended passion for hospitality beyond hotel wallsevery day and serve people. It is one of the largest hospitality organisations with over 825,000hotel rooms and corporate responsibility (Allison and et.al, 2016). Social and environmentalchanges are positively driven to impact the issues which are materialistic to its business. Thus,they impact in value chain and communities properly. Hilton believes in sustainable tourism and isdirectly connected to the success of communities from owners to talented people who operatethem. It has doubled monetary response and investment in resiliency with empowerment effortsagainst hazards. It has a commitment of 'Travel with Purpose' in societies in order to contribute 101
Hospitality, Tourism and Events Environment Doc_3
million volunteer hours to people. Opening of restaurants, resorts and hotels provide part-time andfull-time employment to millions of people. Around 22,000 motels, hotels and guest houses arethere in the UK which are expected to rise in coming years with huge amount of foreigninvestment. In several countries, it has doubled investment for the well-being of youth and hasconducted opportunity programs for them. It has promoted environmental awareness in schooleducational programs and initiated Light Stay technology. It is actively opening 20 context-basedwater projects in their communities (Karet Frankl and et.al., 2016). Moving towards its approach,Hilton rewards their partners and supports true as well as exceptional properties that delight guests.They go with seamless conversation with customers through direct book strategy. A fast movingplan is developed which includes a photo shoot and comprehensive digital media campaign thatassists market sites.It is a landmark for authentic, global and stylish leader of hospitality. Hilton makes smartdesigns and generates innovative approach to services, amenities and products. Team members arealways ready to assist customers and provide friendly as well as individualized service to guests.They support several charitable programs and implement sustainable projects (Parsa andNarapareddy, 2015). It believes in improving and encouraging youth's spirit and volunteering themby engaging in their communities. Many team members, communities and partners are united inmore than 100 countries for corporate responsibility strategy. It has focussed on promotingenvironmental stewardship, local and global investments of resources with time and enlargingcommunity resiliency. To support disaster relief, it has donated more than $1 million people worldwide.Moreover, flavours of Hilton includes online tool and emerging resource library. Vendors andBrichstreet MRA are preferred by Hilton Supply Management. Through Global Media Centre, itshares media website which displays digital assets. Media training is provided by F&B team andhotel executives (Omar and et.al., 2017). Placements of around 1000 print, digital and broadcastare secured annually. Hotel's reputation is safe and post crisis report is provided to the guests. Ithas good relationship with travel and lifestyle reporters and thus, outstanding editorial coverage ispresented by strategists. Official responses are enquired by field media. Moreover, it has manydepartments such as front desk, housekeeping, health and sports and many more. Workforce isqualified and filled with specific traits, training and capability.2
Hospitality, Tourism and Events Environment Doc_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Contemporary Hospitality Industry Assignment Solved
|13
|3847
|172

The Contemporary Hospitality Industry Assignment
|12
|2933
|278

Thomas Cook Group Plc Enhances Sustainability
|9
|3186
|129

Hospitality Provision in the Travel and Tourism Sector Assignment - Hilton resort
|16
|5128
|57

The Contemporary Hospitality Industry Assignment - Hilton International
|11
|3654
|256

International Hospitality Management
|16
|4848
|116