Key Challenges, Issues, and Opportunities of Coca Cola Company

MANAGEMENT

Introduction
 The assignment revolves around the concept of identifying the key
challenges, issues and opportunities of Coca Cola company
 Seychelles Breweries consist of the major drinks from the Coca Cola
family
 Coca cola has been a market leader within the soft drinks industry
that sells an approximate of 10,000 soft drinks every second each day
 The company was introduced in the yea 1886 in Atlanta and soon it
managed to become a well recognised, renowned and established
brand with huge distribution network all over
 Coca Cola sells multiple products including the cold drinks and other
products such as mineral water Kinley, Powerade, Nestea, Coke Zero,
Mazaa and other non-aerated drinks too (Coca-colaafrica.com 2019).

Key issues faced by the business
 Considering the recent article, one of the major issues is the
high rate of taxation on the sugary aerated drinks, which also
increased the cost of aerated beverage products of Coca Cola
 This has put a huge pressure on the profit margin and
affected the sales revenue too
 Rise of criticism from the clients and the health care agencies
about the high consumption of caffeine leading to obesity,
diabetes and other health related problems (Benstead and
Reif 2017).
 High level of competition from the global competitors such as
Pepsi Co and emergence of health trends all across

Justification of specific issues
 Sugar being used as ingredients for the production of
beverage item has subjected to increase in price due to
the high taxation rate, which has also resulted in
increased price of the product too.
 With the consumption of these caffeine contained
beverages, the health related issues have emerged in
large numbers including obesity, diabetes, etc (Chenget
al. 2014).
 There is need to focus on the corporate social
responsibilities and ensure increasing the recycling rate
along with waste management too