SWOT Analysis and Vision/Mission Statements of Coca-Cola Company

Running head: COCA-COLA COMPANY 1
Coca-Cola Company
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COCA-COLA COMPANY 2
Coca-Cola Company
1A: SWOT analysis
The following is the SWOT analysis of Coca-Cola Company. The Coca-Cola company
has the following strengths; strong brand identity for its Coca-Cola soft drink ($178B), high
brand equity ($ 80B), extended global reach (+200 nations), greatest customer loyalty and brand
association (7.3B), dominant market share (78%), largest brand valuation ($ 80B), unparalleled
distribution system and enjoys acquisitions (8/10) (David, & David, 2013). The company has the
following weaknesses; it faces aggressive competition directly from the Pepsi company which is
a carbonated drink and indirectly from companies which produce hot drinks (18.8B), low
product diversification that involves sodas and bottled water (3/10) and health concerns
regarding its carbonated drinks (-20%). The carbonated drinks are claimed to cause some health
issues on the users. The company has the following opportunities; it is able to introduce more
products under its line and have its segments diversified (+30%), it can increase its presence in
many international developing countries (+ 20%), it can bring a system of advanced supply chain
(+ 10%) and the company can rip big from its drinking water product that it has packaged (+5%)
(Arnold, 2015). The threats for the company include the following; water usage controversy that
involves high water consumption in areas where water is scarce and the use of high level of
pesticide to clear the water contaminants (-10%). There is the packaging controversy that
involves the use of single-use bottles that are plastic to bottle its water and its renewable and
recycling sources (-15%). The other threat is the indirect and direct competition from other key
players in the soft drinks industry (40%). Pepsi is a direct threat while products such as
Tropicana, Nescafe, Starbucks, Lipton juices and Costa coffee are the indirect threats.