Approaches to Strategic Management: Telstra Case Study

Running head: MANAGEMENT
Management
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MANAGEMENT1
Executive Summary
In the present business environment, the different approaches related to strategic management
have been identified and analyzed. In such scenario, the specific company named Telstra
have been selected which has helped them in understanding the overall aspects of the
company in competitive environment. From the VRIO analysis, it has been found that the
company has been successful in gaining sustainable competitiveness in contrast to other
competitors such as Vodafone. Moreover, the CSR based aspects have been analyzed through
which it has been found that there are different certificates achieved by Telstra that has
affected their growth prospects in a positive manner. Lastly, the industry leadership is the last
approach wherein the company has been successful in gaining the competitiveness by
covering more than 80% of the telecom industry. The CSR activities such as the green and
sustainable environment are two major factors which needs to be introduced by Telstra for
improving their position in the company as customers prefer such green environment-based
companies who are sustainably responsible. In addition, the company Telstra and the
management of the company was successful in becoming competitive and the brand image
has been improved through the proper incorporation of the different strategies which are
essential for achieving the competitiveness in overall market in a positive manner.

MANAGEMENT2
Table of Contents
Introduction................................................................................................................................3
Identification and Examination of Three Approaches...............................................................3
Resource Based View............................................................................................................3
Sustainable Approach.............................................................................................................4
Industry Leadership................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8