Impact of Social Media at the Workplace

Running head: MANAGEMENT
Management
5/4/2019

MANAGEMENT 1
Overview of Case
The case is discussing the impact of the use of social media at the workplace. Jane Wilson the
Director of Social media of Sunshine 100, the company which specializes in offering health
food products, has experienced some of the impacting conditions due to which the company
has to bear huge impact. While launching the new baby product in the market, one of the
employees of the company posted the news on the social media platform due to which the
business came into the news, which offered benefit to the business. Due to this, the directors
of the company started thinking about whether or not the use of social media restricted in the
business. However, after some time at the launch event of Kids Eats the baby food, one of the
employees of the company posted the image of the product with some junk food items on the
social media with the status ‘Junk food, junk food!’ This step of the employee negatively
impacted the image and reputation of the company, after which the company decided to
establish some of the rules and regulations related to the use of social media at the workplace.
Q1.
Social Media – Social Media is becoming a crucial part of everyone’s online life as
applications and social sites are gaining more and more devotion by the people daily (Conor
and Helen, 2018).
Traditional Media – Traditional media is also known as "old media". It is a type of media that
was majorly utilized for mass communication, marketing, and advertising for many years
before the introduction of the internet and social media sites (Scott and Stephen, 2008).
Challenges
Social Media Traditional Media
Sometimes the social media Word of mouth one of the methods of

MANAGEMENT 2
platform forward misinformation,
which results in sever issues in the
community for the business (Terry,
Ryan and Katherine, 2011)
traditional media does not scatter information
quickly among the large audience and even
does not help in receiving instance feedbacks.
Everyone today is dedicated
towards the social media sites that
even they make use of them at their
workplace. This results in less
productivity, which negatively
affects the results of the company.
Traditional media deal with lack of
community because many times the viewers
and audiences do not possess anything
common with the brand or product.
Today, people on a daily basis read
the news through social media
sites, which has a negative impact
on the readership or viewership of
the television and print media.
Traditional media is one-way communication
(James, 2011).
Q2.
The rise of social media has majorly altered the way of communication. Users of social media
not just gain information but also participate in the content generation. Their increasing
accessibility and convenience have resulted in making the social network an extremely
visited channel for gathering information at the time of employment searches (Parveen,
Ismawati and Sulaiman, 2018). Employees are said to be the first advocate of the company
and their views have a major impact on the public image of the company. Employees are the
key source of feedback about the company. According to the analysis, around 90% of the