This report aims to examine the socio-economic, political and economic environment of New Zealand and Hong Kong to highlight the market potential of each country. B- Health has been chosen as an imaginary company established in Queensland which specialises in the production and export of baby food products. This report will use the weighted index score to examine the critical factor for making a market entry into a foreign market and provide validate justification for choosing one of the countries for expansion. The company has been successfully maintaining a strong position in the local market and the firm wants to expand their horizon by entering into a foreign market.