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Report on International Hospitality Industry

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Added on  2020-05-04

Report on International Hospitality Industry

   Added on 2020-05-04

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Running head: INTERNATIONAL HOSPITALITY INDUSTRYInternational Hospitality IndustryName of the StudentName of the UniversityAuthor note
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1INTERNATIONAL HOSPITALITY INDUSTRYExecutivesummaryKarma is a medium sized hotel that has around 250 air-conditioned rooms, all fitted with privatebathrooms. This report is composed with the aim of analysing the present macro and microenvironment of the hotel. Porter's Five Forces Model, PEST, and Value Chain models were usedfor this process. Vision, mission and CSR related strategic approaches were developed, with finalrecommendations provided for the initial year.
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2INTERNATIONAL HOSPITALITY INDUSTRYTable of ContentsIntroduction......................................................................................................................................3Macro and Micro Environment Analysis........................................................................................3Overarching Business Strategy........................................................................................................5Strategic Direction...........................................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8
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