Application of Enterprise Information System in Latureae: A Case Study

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

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MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
About the company....................................................................................................................2
Primary and secondary activities in the Latureae business model.............................................3
Identifying sub activities between the primary and secondary activities...................................3
Determining the sub activity that creates value.........................................................................4
Link between the value creating activities and sub activities....................................................5
Recommendations......................................................................................................................5
Conclusion..................................................................................................................................6
Bibliography...............................................................................................................................7

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MANAGEMENT
Introduction
In the modern world, enterprise information system helps in making improvements to
the functions of enterprise business processes. The enterprise information system can help in
offering high quality service and deal with large volumes of data that are capable of
supporting an organisation (Al-Mashari & Al-Mosheleh, 2015). The assignment focuses on
the application of enterprise information system in a Latureae. The analysis is based on the
application of the system as well as the requirements in the context of contemporary business
environment. The case study on Latureae is analysed in order to determine the primary and
secondary activities that are associated with the company. The sub activities associated with
the primary and secondary activities of the company is taken into account so that an
assessment can be made about the contemporary business environment in the company. In
order to ensure that a proper analysis of the enterprise information system is made, a link
between the value creating activities as well as the sub-activities of Latureae is created using
Porter’s value chain model. Recommendations are provided for the company so that it can
manage its value offered to the customers.
About the company
Latureae is a health and wellness company with a difference that brings about
wellness to every people that are associated in purchasing the services of the company. The
company was established in 2,000 and is well placed to serve the wellness of the customers in
Australia. The development of the product and services help in determining the natural
approach towards providing a healthy and wealthy lifestyle to the people. The customers are
the supermarkets that specialise in health food stores so that the company can work with
various patients and clients. It is seen that Latureae serve about 100,000 customers every
week by providing value to every customer. The suppliers of the company work together in