Analysis of Facebook's Cambridge Analytica Data Scandal

Running head: MANAGEMENT
Management
Topic: Analysis of hot topic in corporate strategic management
Unit Name: Strategies for Growth and Excellence
Name of the Student
Name of the University
Author Note

1MANAGEMENT
Table of Contents
Introduction:...............................................................................................................................3
Company Profile:.......................................................................................................................3
Elaboration of the Issue:.............................................................................................................4
Significance of the Issue:...........................................................................................................5
Evaluation of the firm’s actions:................................................................................................6
Conclusion:................................................................................................................................6
References:.................................................................................................................................8

2MANAGEMENT
Introduction:
The evolution of the social media is able to incorporate considerable number of
positives in the modern life styles and that has influenced the human society in such a manner
that their presence in various forms of social media has become significantly necessary.
However, along with the positives, the introduction of the social media is able to provide a
significant scope to the cyber frauds for conducting fraudulent activities1. The paper analyses
one such case of unethical practice that relates one of the largest social media platforms
named as Facebook. The paper discusses regarding one of the hot topic of the corporate
world which is Facebook’s Cambridge Analytica Data Scandal. Along with this, the paper
includes a brief description of Facebook. In addition to this, the paper identifies the issue,
evaluates the significance of the issue and along with that, the paper analyses the response of
the company as well.
Company Profile:
As mentioned earlier, the company operates in the social networking service industry
and was founded in the year 20042. The company is currently headquartered in Menlo Park
and serves across the world. The company is currently managed by Mark Mark Zuckerberg
the CEO and Chairman of the company, Sheryl Sandberg, the COO of the company, David
Wehner, the CFO of the company and the CTO of the company, Mike Schroepfer3. As a
result of the visionary leadership of the team, the company is bale to acquire 55.838 billion
US dollars as revenue in the year 2018 and along with an operating income of 24.913 billion
US dollars in the same year4.
1 Aljazeera.com 2019. "Cambridge Analytica And Facebook: The Scandal So Far". Aljazeera.Com.
https://www.aljazeera.com/news/2018/03/cambridge-analytica-facebook-scandal-180327172353667.html.
2 Facebook.com. 2019. "Facebook – Home". Facebook.Com. http://www.facebook.com.
3 Facebook.com. 2019. "Facebook – Home". Facebook.Com. http://www.facebook.com.
4 Facebook.com. 2019. "Facebook – Home". Facebook.Com. http://www.facebook.com.