Marketing & Management Analysis 2022

Marketing &
Management

MANAGEMENT 1
Contents
Introduction......................................................................................................................................2
Background......................................................................................................................................2
Current Market Situation.................................................................................................................3
PESTLE Analysis........................................................................................................................3
Porter’s Five Forces.....................................................................................................................5
SWOT Analysis...........................................................................................................................7
Stakeholder Analysis....................................................................................................................8
Market Segmentation.......................................................................................................................9
Target Market Recommendation...................................................................................................12
Ansoff Matrix.............................................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................15
Appendix........................................................................................................................................17

MANAGEMENT 2
Introduction
Marketing Management is the analysis, planning, implementation and control of programs which
is designed to distribute the goods to target market to attain the objectives (Kotler, and Keller,
2016). The companies face the lot of issues while implementing the marketing management
process at the workplace. It is mandatory for the organization to evaluate the current market
situation before targeting the market consumer or develop the appropriate market segmentation.
The organizations can use the strategic tools that help to evaluate the market environment or
situation such as PESTLE Analysis, SWOT Analysis, Porter’s Five Forces and the others
(Morden, 2016). In this report, the discussion is made on the topic of marketing management.
Before developing the appropriate market segmentation; the current situation of the company
also requires to analyze. In this report, Inghams Enterprises has been taken into consideration in
order to analyze the market environment.
In the beginning of the report, current situation of the company will be analysed by using the
strategic tools such as PESTLE Analysis, Porter’s Five Forces, SWOT Analysis and the others.
Later on the discussion is made on the market segmentation that will develop on the basis of
analysis factors. At the end, the recommendation will be given to attract the target consumers
towards the services of the organization.
Background
Inghams Enterprises is an Australian company which provides the poultry and fodder services to
consumers. It is an Australian based company that is listed under the Australia Exchange Board
to provide the poultry and fodder services to consumers. The company claims that it is one of the

MANAGEMENT 3
largest producers of turkey and chicken products in Australia. The company operates in 100
different locations with the help of 9000 employees. The company mainly operates in New
Zealand and Australia. TPG invest A$880 million in the year 2014 as the company acquired the
capital to operate the business in the market (Inghams, 2018a).
Current Market Situation
PESTLE Analysis
Political It has been seen that Inghams Enterprises faces
the political issues while enter the market of
Australia. The government of Australia put
restriction on the operation of Poultry farm
such as Hormones are prohibited for use in the
industry.
Economic The economy of Australia is a large mixed-
market economy with the GDP of $1.69 trillion
in the year 2017.
Australia was ranked as the 13th largest
economy in the world (Heritage, 2019).
It has been evaluated that Australia is
dominated with the service sector.
The company is beneficial for the growth of
the economy of the country. It is also a