Assignment on Marketing Fundamental
15 Pages2926 Words103 Views
Added on 2020-05-16
Assignment on Marketing Fundamental
Added on 2020-05-16
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Marketing Fundamentals
Marketing Fundamentals 1ContentsIntroduction......................................................................................................................................2Overview of company......................................................................................................................3Situational analysis..........................................................................................................................3Porter’s five forces.......................................................................................................................3PESTLE analysis.........................................................................................................................5SWOT analysis............................................................................................................................6Competitor’s analysis......................................................................................................................7Consumer market.............................................................................................................................8Factors affecting the consumer buying decisions........................................................................8Concept of Segmentation, Targeting and positioning.....................................................................9Segmentation...............................................................................................................................9Targeting....................................................................................................................................10Positioning.................................................................................................................................10Marketing mix...............................................................................................................................11Conclusion.....................................................................................................................................13References......................................................................................................................................14
Marketing Fundamentals 2Introduction The report will provide a detailed description related to the key components of a Marketing plan for an organization's product and service. The company that has been selected for the analysis is Nestle Australia. The company is known as one of the world’s leading Nutrition, Health and Wellness Company with the head office in Switzerland. Along with this, the company has operation and its offices, research, and development centers across the world. The report includesthe full analysis of the marketing environment, target market and the marketing strategy of the company.
Marketing Fundamentals 3Overview of companyNestle is the world’s largest food and beverage firm and has more than 2000 varieties. The company operates the business activities in more than 191 countries globally. The company came into the existence in the year 1886 and since then the purpose of the company is to improvethe quality of life and contributing to a healthier upcoming years (Nestle, 2017). The aim of the company is to inspire the people of Australia to live healthier lives and through this; the company is able to ensure that they are able to achieve the long-term success. The products that are offered by the company include Coffee, recipe bases, Medicated lozenges and sauces, noodles, cooking milk, baking ingredients and some products related for the baby and toddler nutrition. Out of these products the core product of the company is baby milk products and this isthe product that has been selected for the analysis (Nestle, 2017). The baby milk products include Nesquick, Koko Krunch, Cerelac and Nido. Situational analysis Porter’s five forces Porter's five forces model is an essential framework that supports the company in analyzing the industrial parameters and these forces identify how the decisions of marketer and customers get influenced (Rothaermel, 2015). Bargaining powerof suppliers Nestle is well known in the market for its strong relationships with the suppliers across the world due to its vast buying power as the company believes that the quality of products is important. The company also provide the necessary guidelines to the suppliers to reduce the expenses due to which the suppliers deliver the qualityproducts. Bargaining powerThe bargaining power of the consumers is high as an enormous
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