Human Resource Management : Management of Employee Engagement Process

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Human resource management
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Management of employee engagement process
In the current business scenario, managing employee engagement is one of the most
challenging as well as fruitful factors to be considered. This is due to the reason that the current
business state of affairs consists of diverse sections of the employees belonging from a different
culture and social background. Besides, each of the employees is having different approaches to
getting motivated in the workplace. SingTel is one of the leading telecommunication brands in
the Asian market with its operations in the number of countries. Hence, the workforce of them is
also diverse and extensive. In this case, management of employee engagement is challenging as
well as involves an extensive planning process. On the other hand, Briner (2014) stated that
managing the level of employee engagement will also have benefits for the organization because
the more will be the level of employee engagement, the more will be the level of organizational
performance and effectiveness. Engaged and motivated employees tend to have a higher level of
productivity and performance and hence, it would benefit SingTel as a whole.
Thus, it is important for SingTel to management this area to gain competitive advantages
in the market and to stay ahead in the competition. However, certain factors need to be
considered by SingTel in managing their employee engagement process. Mainly there are two
major types of employee engagement processes being followed in the modern-day business
entities. One is emotional engagement, which refers to the emotional attachment and personal
bonding between the superiors and the subordinates. In this case, the emotional ties between the
internal stakeholders hold the key to success in terms of employee engagement (Anitha 2014).
On the other hand, another form of employee engagement is cognitive engagement, which
refers to the workplace environment and policies in excelling the talent and skillsets of the

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employees. In the case of SingTel, both these types are important based on the different
expectations and requirements of the employees. According to work-Kahn (1990),
meaningfulness is one of the ways by which, SingTel can manage the level of the employee
engagement process. This is due to the reason that meaningfulness refers to the approach where
the employees feel valuable and worthwhile in their workplace and their job role should hold
some contribution towards the organizational goal. The more will be the meaningfulness of the
job role of the employees, the more they will feel engaged towards their workplace and the more
will be their level of organizational citizenship (Albrecht et al. 2015).
In this case, job enrichment can be an effective choice in enhancing the meaningfulness
of the job role of the employees due to the reason that with the help of the job enrichment, the
roles and responsibilities of the employees will get enhanced and their level of contribution
towards the organizational goal will also get and increased. Another way by which, SingTel can
manage the employee engagement process is by ensuring the safety and health of the employees
According to Bedarkar and Pandita (2014), assurance of safety and health in the workplace and
enables the employees to get more concentrated towards their respective job roles. However, on
the other hand, it should be noted that assuring the safety factor might not further motivate the
employees in the workplace; rather it will prevent the chance of the employees getting
demoralized in the workplace. This is due to the reason that as per Herzberg two factor
theories, safety refers to the hygiene factors, which are expected by the employees as a primary
facility. As per Hanif, Naqvi, and Hussain (2015), ensuring the safety for the employees might
not be effective in engaging the employees in SingTel but it will ensure that no employees are
getting demoralized due to the absence of the basic facilities and nonfulfillment of the basic
needs.

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As per the Kahn (1990), availability is the last psychological condition of managing
employee engagement. This refers to the availability of all the required resources for the
employees. In this case, SingTel should involve Maslow’s need theory due to the reason that the
availability of the resources for the employees can be met only by employing meeting each of the
needs as per Maslow's need theory. One of the major needs that should be met for the employees
by SingTel is love and belonging. According to Mishra, Boynton and Mishra (2014), safety and
psychological needs are the basic form of expectation by the employees but managing the work-
life balance can also be effective in managing the level of employee engagement of the
employees. With meeting the love and belonging and esteem needs as per Maslow's need theory,
employees at SingTel will have the availability for their personal life and distraction such as the
depletion of the physical energy that can be avoided. However, on the other hand, it is stated by
Jungert et al. (2018), that love and belongings are not the motivating factors for all the
employees, rather there are other motivating factors as well. Hence, from the above analysis, it
can be concluded that there are several ways by which, the employee engagement process can be
managed by SingTel. It should be noted that with all the above-discussed factors getting
effectively implemented in engaging the employees, the organizational effectiveness of SingTel
will get enhances. Employees will portray an extensive innovative approach and out of the box
thinking, which will further create organizational excellence for SingTel.
Importance of organizational culture and structure
It is important to evaluate the effectiveness of the organizational structure and culture in
determining the extent of employee behavior in the workplace due to the reason that behavior
can get influenced by the above two dimensions. Organizational culture refers to the internal
workplace environment being followed in the workplace and the extent to which, it is proving