This homework assignment examines the roles and characteristics of leaders and managers, explores various leadership theories and models, and analyzes key approaches to operations management. It uses Amazon as a case study to illustrate the practical application of these concepts in a real-world business context.
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MANAGEMENT OPERATION
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Table of Contents INTRODUCTION..........................................................................................................................3 TASK 1...........................................................................................................................................3 P1 Compare the roles and characteristics of leader and manager in the organisation................3 TASK 2...........................................................................................................................................5 P2 Example of role of leader and functions of manager in the organisation..............................5 P3 Different theories and model of approach.............................................................................7 TASK 3............................................................................................................................................8 P4 Key approaches to operation management............................................................................8 P5 Importance and value of operations in achieving business goals and objectives..................9 TASK 4.........................................................................................................................................10 P6 Impact of various factors on business operations................................................................10 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION Management operation is basically concerned with managing the various task and operations of the organisation in the systematic manner. It is the continuous practice of various organisations for creating efficiencies in the organisation. In this various plans are made for converting the raw materials into finished products with the motive of earning maximum profit. In this plans for each and every activity is made after analysing the needs and demands of the market and potential customer's in the best possible manner. This is because it majorly aims at satisfying the customer's and increasing the sale and profitability(Ansoff and et al., 2018). If the organisation is unable to make proper plans regarding its operations than various other functions will also be affected, so management and operations is very much essential for the every kind of organisation. The organisation chosen for this report is Amazon which is the biggest e- commerce organisation . Major topics covered in this report are various roles and characteristics of manager and leader, theories and approaches of leadership, importance and value of operation management and the various factors which can affect the decision making process of the organisation. TASK 1 P1 Compare the roles and characteristics of leader and manager in the organisation. The major function of managers in the organisation is to monitor and manage the various task and operations of employees in the organisation. While on the other hand a leader is the one who guides its subordinates for achieving desired goals and objectives in the best possible manner.Manager as well as leader is very much essential for every organisation. As they directly help in achieving long and short term objectives in the best possible manner. It is the duty of the leader and manager to guide and motivate its subordinates for extracting work from them in the systematic manner(Boxall and Purcell, 20113). Both of these have various kinds of roles and characteristics which are briefly discussed below- ROLE OF LEADER A leader is the one whoguides and leads the group individuals in the organisation. It is the individual who has superior position and focuses on motivating and guiding its subordinates, so that assigned work is completed in the best possible manner.
Creative vision-It is the duty of the leader to provide creative ways and ideas for completing the task in the best possible manner. Leaders analyse the situation and than take possible actions regarding the task and activities. At the initial stage Amazon introduced its business with the motive of selling books through online medium but the major vision of Jeff Bezos was to expand and diversify its business on various other platforms. Coach Potential- The leader of the organisation also performs the duty of coach because their major focus is on increasing the ability and growth of the valuable employees. Leader of Amazon makes proper plans and strategies for solving the problems and issues of the employees in the systematic manner. Employees of Amazon are also given control to various projects, so that work is completed in the effective and efficient manner. This also allows the employees to take better decisions for the completion of work(Chang, 2016). Adair model of leadershipis concerned with three major functions. This basically includes achievingand completing the task, managing the team and meeting the needs of the individuals. It is very much essential for the leader to focus on these functions, so that organisational and individual goals are achieved in the best possible manner. With the help of this model leader of the organisation will be able to manage each and every subordinates in the systematic manner. Some of the Leadership Functions There are always certain aspects that need to be achieved by the leader and that is possible only if leader is able to complete the task on specific period of time by taking the help of team or individual. There are altogether eight function that need to be performed by the leader so that goals can be accomplished. They are explained below:ï‚·Defining the Task:Here, leader of Amazon should try to defined the task to each employee's where clear objective should be there so that goals can be achieved easily.ï‚·Planning:It is important for the manager of Amazon that they try to do planning before executing any of the work and after that they should implement the planning to find whether it is acceptable or not.ï‚·Briefing:Leader should try to brief the work which should be done by their subordinates so that positive atmosphere can be developed. This will help to motive the employee's of Amazon.
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ï‚·Controlling:It is necessary for each and every leader to have a better control upon his own team so through which results are achieved easily. In context of Amazon, their manager should have a self control and better control system through which every single things can be monitored easily.ï‚·Evaluating:Manager and other supreme authority of Amazon should try evaluate the work which is performed by their team. On the basis of evaluation, worker should be judged and if required additional training should be given.ï‚·Motivating:Employee's should be motivated on the basis of work which they do. The best way to motivate the employee is giving appraisal, rewards and many more. It will be benefited for Amazon.ï‚·Organising:Manager must try that how they can organise and manage the their team and subordinates through which effective results can be achieved in Amazon. ï‚·Setting an example:The manager of the team must try to set the example so that better example can be set because that helps to maintain the level of quality within the subordinates. ROLE OF MANAGER Manager is the one who has roles and responsibilities forcontrolling and managing the task of the organisation. Manager is also responsible for making plans regarding the available resources of the organisation. The major functions of the manager includes planning, organising, staffing, directing and controlling. By following such activities and functions manager focuses on achieving the goals and objectives in the best possible manner. There are number of qualities which are required to the person who works in the capacity of manager of leader ofthe company. In context of Amazon, it is necessary that their manger should be able to plan each and every single detail in detail form. It is important for them that must have done proper planning so that work can be done as per in that manner. Manager must be able to organise the work load in systematic manner were they should be able to contol every work so that effective results can be obtained. In addition proper direction should be given to subordinates so that they can easily bring out the best out of employee's. Resource allocator-It is duty of the manager to make best possible use of the available resources, so that activities of the business is not affected. Manager of Amazon assign various available resources to its employees on the basis of their skills and capabilities. The management
ofAmazontakenecessarydecisionsforprovidingvariousresourcestoeachandevery department , so that goals and activities in the organisation are achieved in the effective and efficient manner. Assignment of roles and responsibilities-Managers take appropriate decisions for assigning various roles and responsibilities as per the current situation of the organisation. The roles in the organisation are also assigned according to the skills and talent of the employees of Amazon. The major motive behind this is to increase the productivity of organisation in the best possible manner. By doing this manager of Amazon ensures that work is completed before the deadline, so that wastage of resources is not done in the organisation(Freeman and Hasnaoui, 2011). COMPARISON BETWEEN LEADER AND MANAGER Leader:The leaders of Amazon are loyal towards the organisation and their work. They focuses on encouraging and motivating other employees, so that work is completed. The leaders focus on using most appropriate and effective style of leadership, so that the morale of its subordinates is increased. Leaders focuses on using adaptable leadership style, so that chances can be easily made in the working structure of the organisation. Manager:The manager of Amazon are also loyal towards their organisation. As they make plans for communicating the strategies and plans to every employees, so that challenges can be overcome in the best possible manner. Manger of Amazon uses various management style with the motive of managing each and every activity in the systematic manner. Mangers of Amazon also focuses on making flexible plans for the organisation, so that chances of risk and uncertainty is reduced. The functions of managers in the organisation can be easily managed and planned by using the model of Henry Fayol. As this model will help the management in planning and organising various task and activities in the best possible manner. This model basically consist of 5functionswhichareinter-relatedtooneanother.Thesefunctionsinclude-planning, organising, commanding, coordinating and controlling. As per this model the manager of Amazon can plan each and every task after analysing the situation. The major motive of this model is to achieve the goals and objectives in the best possible manner.
TASK 2 P2 Example of role of leader and functions of manager in the organisation. The leader in the organisation plays a vital role because it motivates and guides each and every employee in the systematic manner. If the leader and managers are unable to perform the their duties in the proper manner than work of the organisation directly gets affected. If the leader is unable to make proper plans and strategies for its subordinates than chances of risk and error will be increased and the productivity of the organisation will also be decreased. The manager and leader of Amazon continuously focuses on making plans for performing their roles and responsibilities in the best possible manner(Krajewski,Ritzmanand Malhotra,2013). PropermanagementofactivitiesbyleaderandmanagerwillhelpAmazoninachieve competitive advantage in the market for longer period of time. As the work will be handled in the effective and efficient manner. Some of the common problems faced by the leader and manager of Amazon are mentioned below- Team building activities-It is the process of encouraging a group of individuals to perform in the coordinated manner, so that goals and objectives are achieved in the systematic manner. Teams in the organisation is formed after evaluating the skills and capabilities of the individual. The major motive behind this is to extract better output form the various team members. If the manager is successful in using right techniques for the team building than better relation with the superior and subordinate can be made. Manager of Amazon is also responsible for increasing and improving the communication skills of the team members. As with the help of this better ideas can be used for completing the assigned task. Manager of the organisation is alos focusing on providing proper work based, so that employees are encouraged for working in the teams. While on the other hand leader of Amazon focuses on using new and innovative plans for increasing the productivity of the organisation. They also focuses on maintaining adequate and healthy working environment. As by doing this employees will have a sense of belongingness towards the organisation. One of the main role of the leader is to solve the problem and disputes of its subordinates, so that they performance is not decreased. Team building is quite essential for the organisation as it will help in increasing the productivity of the employees. Proper management of the team in Amazon will reduce the chances ofhigh work pressure and dissatisfaction among the employees.But some situations in the organisation can also lead to
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increase in problems of the leader or manager which will directly impact their morale and productivity(Magad, 2013). Launching new product-Before launching and introducing any new product in the market. It is the duty of leader and manager to make proper plans and strategies after analysing the market need and demands. It is the duty of the manager of Amazon to make better strategies for newly introduced product. This can be done by involving leader and other members in the decision making process. By doing leader and manager will be able to solve the problems and issues in the systematic manner. As the leader will give guidance and motivation to the team member for making better plans and strategies before introducing the new product. Amazon launched a new product Alexa using the technique of Artificial Intelligence. The major motive behind this technique was to give tough competition to its competitors. This product was launchedafter analysing the opportunities by leader and manager. P3 Different theories and model of approach. The different theories and approaches which can be used by the manager and leader of Amazon are discussed below- Situational leadership-As per this theory it is not essential for the leader and manager to use any particular technique or theory for a particular situation. But this theory focuses on using various leadership styles , so that problems are solved in the best possible manner. Situational leadership theory is also known as life cycle theory of outcome. This means as per this their it is the duty of leader to make better plans for uncertain working environment with the motive of increasing outcome for the employees(Marie Lauesen, 2013). Leaders of Amazon can make use of supportive leadership style for providing proper guidance to the employees in case of any problem. While on the other hand choosing the democratic leadership style will be more suitable for the manager. As with the help of this better plans can be made for introducing the new product. Ideas and opinions of each and every member in Amazon can be taken for improving the work. System leadership theory-According to this theory it is essential for the organisation to properly treat its employees. This theory is generally usedin Amazon for increasing the motivation level and performance of employees in the systematic manner. Manager is the organisation uses this theory for providing various rewards and benefits to the employees. The major motive of using this theory is it will help in increasing the productivity and will also lead
in maintaining work friendly relation with superior and subordinate. If the management of the organisation wants to launch any new product in the market than this theory can be used for achieving the goals and target in the effective and efficient manner. Contingency leadership theory-This theory focuses on increasing and maintaining the personality of leader. This theory is further divided into two parts which are task and people oriented. It is the duty of leader and manager to take appropriate decision regarding the plans and strategies for this theory. If the motive of organisation is launching a new product than task oriented theory can be used(Matta and et al., 2014). As by using this theory performance of the employees can be increased and the organisational and individual goals will also be achieved. While on the other hand if the motive is building proper team than people oriented theory can be used. As this style will focus on increasing the skills and capabilities of employees in the best possible manner. By using these theories and techniques manager and leader of Amazon will be able to achieve the long and short term goals in the systematic manner. As in this each and every task will be properly analysed.In context of the company they should try to adopt situation leadership style because there are most of the situation were market is not same due to which marketing strategy cannot be same so in this condition Leader of Amazon should try to adopt situation leadership approach so that organisational goal can be achieved. TASK 3 P4 Key approaches to operation management. Operation management is the process of maintaining and managing various operations in the organisation. It is related with the related managing the resources and operations of the organisation is the systematic manner. It is concerned converting the raw materials into final products, so that needs of the customers are attained in the systematic manner. The major motive of this is to increase the efficiency and productivity of valuable employees in the organisation. Operation management is concerned with using various tools and techniques in the systematic manner. Such as total quality management, kaizan, etc. these techniques are briefly discussed below-
Just in time- This type of approach is used to make best possible use of the resources. This theory is basically used to reduce the wastage in the organisation. As with the help of this theory organisation will be able to sustain in the market for longer period of time. Six sigma approach- This theory is generally used toknow the strength and weakness of employees working in the organisation(McCrie,2015). With the help of this approach management can easily make plans for overcoming the weakness, so that their efficiency and productivity is increased. Total quality management-This approach is used to provide better goods and services to the potential customer's. This is usually done by making necessary changes in the working structure. Operationmanagementisconcernedwithguidingandmonitoringtheactivitiesofthe organisation in the best possible manner. The major focus of operational manager is to provide wide range of services to the potential customer's. Various plans and strategies are made for satisfying unlimited needs and wants of the customer's. The major duty of the manager and leader is to make plans for using right tools at the right time. Operational manager of Amazon performs various functions related to the products and services of the organisation. Some of the major role of operational manager are discussed below- Satisfying customer- One of the major role manager is to make plans and strategies for satisfying the needs and wants of potential customer's. This is usually done to increase the brand image of the organisation in the market for longer period of time(Ortega, Garrido-Vegaand Dominguez Machuca, 2012). Operational manager perform this function be taking help from the research and marketing department. As they provide new and innovative ideas for increasing the market share. Workflow and staffing- It is the duty of Operational manager to manage and handle the requirement of staff in the organisation. This is done by coordinating the with the human resource department. Both the departments analyse the need and requirement of the work force and than make plans for hiring right candidate for right job. Hiring process is done according to the workflow of organisation. This means if there is high work pressure in the organisation than the focus is emphasised in selecting large number of candidates for the job.
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These were some of the major role of operational managers in the organisation. There are various other such as enhancement of productivity and maintaining proper financial information and budget by the management of the organisation. Some of the key approaches TQM (Total Quality Management):It is the organisational structure approach through which work is focused. It is helpful because it try to provide guidelines that how quality of the product can be improved so that better result can be achieved. In context of Amazon, this approach will be helpful for them because company will be able to deliver the good and services to their customer in best possible manner. JIT (Just-in-Time):It is the concept which helps to guide that how work load can be reduced through which they can be provide the services to their customer on given period of time. In terms of Amazon, it will help them because delivery system will be improved. Kaizen Theory:It is the concept where it is mentioned that howorganisation can do better in future on the work which they are doing at the present situation. In context of Amazon, it is necessary for them they must keep upgrading themselves that how they can enhance their performance through which targets can be accomplished easily. P5 Importance and value of operations in achieving business goals and objectives. Operations of the organisation is very much essential important because it directly helps in increasing the productivity and performance in the best possible manner. It is also concerned with managing overall activities of the organisation, so that customer's are satisfied and sale is increased within the limited period of time. In absence of proper operation management Amazon will not be able to make better plans and actions for competing with the competitors. Importance of role of manager- Amazon is one of the biggest e- commerce organisation which has various kinds of functions and operations. Managers of the organisation plays a very important role in forming plans for the future course of action. This is done by involving leader andemployeesinthedecisionmakingprocess.Ideasandsuggestionsaretakeninto consideration by the manger(Reimann, Schilke and Thomas, 2010). This leads to increase in the motivation level and morale of the employees. If the manager is not successful in performing the activities in the proper manner than long and short term goals of the organisation will not be
attained. The various operational functions which are performed in the organisation are discussed below- Inventory management- It is one of the most important function of operation. As with the help of proper management of inventory organisation will be able to meet the needs and requirements of the potential customer's in the best possible manner. Organisation also focuses on using the latest tools and techniques for managing the inventory in the systematic manner. Operation manager aims at increasing the efficiency of its employees. This is done by reducing extra workand managing the operations in the systematic manner. Due to this wastage of inventory is reduced(Scalet and Kelly, 2010). Quality management- It is also essential the organisation to maintain the quality standard of its products and services. As with the help of this organisation will be able to attract more and more customer's in the best possible manner. The major focus is emphasised on providing wide range of service to the customer's, so that their satisfaction level is increased. This is done by using total quality management technique. Organisation is able to retain its customer's because strategies are formed as per their needs and requirements. For increasing the quality of the product and services organisation also gathers feedback form the customer's. This is done to improve the services and sale of the organisation(Sharpand Zaidman,2010). Operation management is very much essential for the every organisation because it directly aims at increasing the living standard of the employee's and customer's in the best possible manner. Operation management also has the ability to increase and enhance the productivity of the organisation. With the help of proper operational management better quality of goodsand services can be provided to the customer's, so that their satisfaction level in increased. TASK 4 P6. Factors of business environment which creates influence on operational management and decision-making by leaders and manager. There are various factors within business environment which creates impact on both operational management and decision making process of managers and leaders. These factors are categorised into external and internal factors. Internal Factors
The factors which arises within organisation creates influence on overall operations as well as success of organisation are referred to as internal factors. These factors are in control of organisation. These factors are elaborated below: Human resources:They are valuable assets of an organisation which assists in profit and growth maximisation of organisation. HR can act as strength or weakness depending on expertise, commitment, knowledge and skills towards their responsibilities(Su Yang and Yang, 2012). Within Amazon, managers have effectual engagement in recruitment of efficient talent within organisation. The management ensures they they have appointed talented employees who have proper attitude towards their job by which organisation can have competitive edge above other organisation. When there are suitable HR, Amazon can easily attain their goals and can render high quality services. Organisationstructure:Itissystematichierarchicalstructurewhichassistsin formulation of management of organisation, define roles & responsibilities and serves as communication channel among different levels within organisation. This aids insmooth working of organisation, it can be either centralised or decentralized. Within Amazon there is effectual structure which assists them to have appropriate communication and there will be significant decline in conflicts(Tang and Musa, 2011). It is responsibility of department head to ensure that there suitable rules as well as regulations to make sure that benefits are given to employees and business. Capital resources: Money is major component for every organisation by which they can execute their plans. If organisation is having effective budget then they can launch their their business easily and take their business into new heights. Investments within Amazon arises from banks and stakeholders, for this it is duty of management to make portfolio investments. Decisions are made by managers and leaders which will assist them to maximise profitability and returns. External Factors: The factors which are not controllable with respect to organisation are known as external factors.External factors are the factors which are present outsidethe business organisations. These factors directly or indirectly affect the working of the organisation. For making better plans regarding the external environment organisation can focus on analysing the stakeholder analysis in the best possible manner. With the help of stakeholder analysis organisation will be
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able to analyse the needs in the systematic and coordinated manner. It is generally done to provide vital information to the stakeholders of the organisation.These factors also impacts performance of organisation in direct or indirect way. These factors are presented below: Customer Demands: They are major factor which make use of services and products which are being offered by organisation. For this each organisation must acknowledge the demands of customers(Zangiski, de Limaand da Costa, 2013). Leaders and managers of Amazon takes decision with respect to customers and market. They ensure that product which are offered by them are as per needs of customer as their major aim is to satisfy their customers by which they can be retained for longer duration of time. Legal factors:Policies and laws play vital role within development of organisation. Everyorganisationhavetheirownrules,policiesandlawswhichforbidevolutionof organisation within particular country. Some organisation have support from government which assists them to maximise profits. Within Amazon, managers and leaders formulate decisions in such a way it creates affirmative impact on them. As business of organisation is diversified, the leaders make decisions accordingly. Technologicalfactors:Technologygoesonalteringwithrespecttochanging advancements and time. Every organisation need tomake alterations in technology to bring changes according to market. Managers and leaders within Amazon opt for techniques and technology which assists them to make enhancement which directly impacts on productivity. The values, cultureand ethics of the organisation plays a vital role in influencing the management and leadership. As in case of improper values and ethics organisation will not be able to function well. Better benefit will not be given to the stakeholder because the work of the organisation will not be managed in the coordinated manner. If there is not proper CSR activities done by the organisation than internal and external environment will be directly affected. It is recommended to the organisation to make proper plans and strategies, so that organisation culture and values can be managed in the best possible manner. With the help of stakeholder analysis competitive advantage can be attained within limited period of time. CONCLUSION From the above given report it has been concluded that proper management of the operation can lead to achievement of the targeted goals within limited time period. Leaders and managers of the organisation can help the organisation in sustaining in the market for longer
period of time. If the organisation is successful in performing various roles of operations in the systematic manner than long and short term objectives will be easily achievable. Situational and other theories can be used to extract better work from the employee's. Using TOM and six sigma technique organisation can easily focus on reducing the wastage from the production process of the organisation. Organisation can also focus on taking care of various CSR activities and ethics. As by doing this large number of customer's can be attracted and positive image in the market can be created. This will directly help the organisation in achieving goals and target in the effective and efficient manner.
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