Roles and Characteristics of a Leader and a Manager

This presentation discusses the different roles and characteristics of a leader and a manager in the context of ASDA Company. It explores the importance of effective leadership and management in achieving organizational goals and objectives.

MANAGEMENT &
OPERATIONS

INTRODUCTION
Management and operation plays an important role for achieving
goal as well as objective in stipulated period of time. In other
words, operation management helps in managing different
activities and function of organisation in an effective manner. This
report is carried upon ASDA Company. It is the British
international chain of Supermarket which is located in West
Yorkshire England UK. This company was founded in the year of
1949 with around 631 outlets as well as 165000 staffs within
organisation. The main purpose of this report is to adopt effective
type of leadership style in order to perform various situations in an
effective manner. It also gives information regarding various
models as well as concepts related to leadership as well as
management in an effective manner (Gibson and Parkman, 2018).

Define and compare the different roles and
characteristics of a leader and a manager
Leader- The leader is a person who focuses on encouraging employee of business
organisation. In context of ASDA, the leader emphasised on motivating staffs so
that they perform their work in an effective manner. And it helps in achieving goal
as well as objective in stipulated period of time (Mou, Robb, and DeHoratius,
2018).
Roles of a leader
 The leader focuses on motivating employees in order to accomplish goals as
well as objective in stipulated period of time.
 Furthermore the leader offer a descriptive image, views as well as opinion
regarding vision that helps in performing task in better manner
Characteristics of a leader
 It is necessary for leader to have strong communication skill for encouraging
staff towards their work.
 Moreover the leader must be confident so that they motivate employees to
perform their difficult work in easy manner.

Continue…
Manager- The manager is a person who focuses on planning, organising,
staffing, directing as well as controlling the activity and function of business
organisation in an effective manner.
Roles of Manager
 In context of ASDA, the manager focuses on developing effective strategy
for achieving goal as well as objective of organisation
 The manager plays an essential role in organisation for providing essential
information to its staff in respect of policies as well as procedures.
Characteristics of a manager
 In context of ASDA, the manager must have a good communication skill in
order to administrate every activity and function of organisation in an
effective manner.
 It is necessary for manager to must bring innovation in order to improve
different activities in an effective manner.

Difference between leader and manager
Basis Manager Leader
Meaning The manager is a person who focuses on
planning, organising, directing staffing as
well as controlling the different activities of
organisation.
The leader is a person who motivate
employees to achieve goal as well as
objective of organisation.
Approaches The manager provide descriptive data and
information regarding strategies
Leader provide policies and guidelines for
achieving objective in short span of time.
Subordinate Workers are considered as a subordinate of
manager
Followers are considered as the
subordinate of a leader.
Style The manager adopts transactional style. The leader adopts transformational style.

theory of leadership

 Transformational theory of leadership: In transformational
leadership theory, the leader focuses on alteration in individual
person as well as social system and also generates the value for
appropriate modification in the staff for achieving goal as well as
objective within business organisation. In context of ASDA, the
leadership is appropriate for success as well as growth of
organisation. It helps company in overcoming from lack of
capabilities of leadership in future period of time.
 Classical theory of management: In this theory, it is necessary to
follow the values in order to fulfil the physical as well as
economic requirement or need of staff in an effective manner. In
reference of ASDA, it is necessary to satisfy the employees for
increasing profitability in future period of time (Hazen and 2018).

CONCLUSION
From the above discuss report it can be said that
leaders and managers are playing a very important role
in making a businessman successful and they are
helping in building up of long term relations with their
present base of customers. It is also helping them in
use of different leadership theories and approaches so
that they can manage the overall situations of crisis in a
best possible manner. Managers also helping in
formulation of different policies and plants those
employees can be provided proper direction and
guidance to do their assigned responsibilities.

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 Fiedler, F.R.E.D., 2015. Contingency theory of leadership.
Organizational Behavior 1: Essential Theories of Motivation
and Leadership. 232. pp.01-2015.
 Glukhov, V. V. and Balashova, E., 2015. Operations strategies
in info-communication companies. In Conference on Smart
Spaces (pp. 554-558). Springer, Cham
 Mitrovic, L., Durocher, E. and Morgan, K., Pratt and Whitney
Canada Corp, 2020. Power plant management system for
dual engine helicopter in single engine operation mode. U.S.
Patent 10,577,118.

Thank you