Roles and Characteristics of Leader and Manager in ASDA

MANAGEMENT AND OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1 Comparing different roles and characteristics of leader and manager...................................1
LO2..................................................................................................................................................2
P2 The role of leader and function of manager in different situational context.........................2
P3 Application of different theories and models of approach in ASDA.....................................3
LO3..................................................................................................................................................5
P4 Key approaches to operation management and the roles which are played by leader and
managers.....................................................................................................................................5
P5 Importance and value of operational management. ..............................................................6
LO4..................................................................................................................................................7
P6 Assessing the internal factors which impact the operational management and decision
making by leaders and managers................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
A leader is an person who is responsible for setting goals of the organisation. It is the duty
of the leader to clearly communicate the objectives of the organisation to employee. Manger is
the person responsible for controlling and administering the activities in the organisation. ASDA
is an British supermarket retailer, which has its headquarter in Leeds, West Yorkshire. The
company was started in 1949 and it is expanded into the south England during 1970's and 1980's.
The study will highlight different role and characteristics of leaders and manager. The roles
which are played by leaders and managers in different situations. Moreover the report will
highlight different theories and models of approach. Lastly the study summarised key approaches
to operational engagement and types of roles played by leader and manager (Al Shobaki and
Naser, 2017).
LO1
P1 Comparing different roles and characteristics of leader and manager.
There are different roles which are been played by leaders and managers. As without
effective leader and manager the operations of ASDA can be carried out in and desired manner.
Roles of leader-
Clear vision- This is the main role of leader to set clear vision of the organisation for its
employees. Leader makes practices so that the vision of the organisation can be very well
understood by the employees and assist them in performing their job role.
Goal setting- Leaders set an goal for the organisation which they want to achieve in future. The
leader makes practices so that the goal set can be smoothly achieved by ASDA organisation.
Leader explains to the employees what are the business goals and their role in achieving the goal
(Al Shobaki and Naser, 2017).
Motivates employees- Leader used to motivate the workers in organisation. As different types of
rewards are provided by leader of ASDA so that the workers get motivated and this this assist
them in performing their job role in an desired manner.
Characteristics of leader-
Communication- Leaders must have good communication skill through which they communicate
the plans of the business to the staff. Its is important to have good oral and verbal skill so that
they can better explain the task to the staff.
1

Commitment- Leader must be committed to the work so the opeartions of ASDA can be carried
out without any delay. As without strong commitment of leader ASDA can not lead to
productivity.
Creativity- Leader must have creative ideas so that they can make better plans for business.
Through creative ideas competition can be faced by ASDA in an effective manner (Alshatti,
2015).
Roles of manager-
Planning- Manager makes plans for the organisation and through that plan business operations
of ASDA are carried out. Manager makes plans for different activities and assist the employees
to follow that and perform their roles.
Organising- It is the duty of manager to arrange the task of the organisation in an organised way.
Manager makes new policies and frameworks so that operations are carried out in an organised
form.
Characteristics of manager-
Time management- Manager must have good time management skills so that all the business
operations are carried out on proper time without any delay. It is very important for leader to
have good time management skill so that task are carried out within desired time limit. Thu
assisting ASDA in raising their productivity (Alshatti, 2015).
Experience- Manager must have good past experience so that they can perform their job role in
an desired way. Experience assist the manager in taking best decisions for ASDA.
LO2
P2 The role of leader and function of manager in different situational context.
There are different roles which are been played by leaders and managers. As current
situation in ASDA is that the employee turnover is high ie, workers are leaving their job. And
another situation is that the sales of the firm is decreasing.
Role of leader and function of manager in reducing employee turnover-
The employees od ASDA are leaving their job so it is obvious that there must be an
reason behind that, so first thing the leader do is that they will look for the reason and
communicate with the workers that why they are leaving their job. Leaders manipulates the
2