Management, People and Team: Challenges and Recommendations for CST Company

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Management,
People and Team
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Management, People and Team 1
Contents
Introduction......................................................................................................................................2
Background......................................................................................................................................2
Discussion of Challenges.................................................................................................................3
Recommendation.............................................................................................................................5
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

Management, People and Team 2
Introduction
The objective of the paper is to enlighten the reader with the details about the given case
of CST company in the business environment. Every organization present in the external
industrial environment face certain issues that hamper its growth and productivity. Such issues
pull the growth of the company downwards and reduce its competence as well. Every business
faces several ups and downs in the market but they need to consistently maintain their growth so
as achieve sustainable competitive in the target market. Further, below mentioned report explain
details about the issues faced by the company CST in the business environment and the
recommendations for the company to grow and initiate its sales in the external environment. The
issues faced by CST are making it difficult for the organization to attract tenders and effectively
implement sales in the business environment (Noe, Hollenbeck, Gerhart, & Wright, 2017). More
details about the report are discussed below:
Background
The company ComSyst Technologies (CST) is a multinational communication software
firm and system developer company that provide variety of IT services to the customers in the
target market. The company serve defence as well as emergency services to several industries.
The company is placed in different parts of the world that are Australia, New Zealand, the United
States, Philippines, India and South Korea. The organization was inaugurated in the year 2008 by
few people belonging to engineering background that is Control/ Electrical Engineering. The
company has recently started facing several complications in the business environment that are
disturbing it regular business activities as well. The company has started to face several issues
and due to such issues the company has started losing several tenders in the industry as well
(Alvesson, & Sveningsson, 2015). These internal issues of the company are hampering market
image of CST due to which sales is also depleting. The company lost several tenders against its
competitors which means that the business is not efficient enough to fight against tough
competition in the external environment. Resulting in which, the market share of the company
CST is subsequently depleting from past two years. This decline in the productivity of the
company is a serious threat for the complete organization that the business needs to consider

Management, People and Team 3
otherwise it will rot the productivity and make it unsustainable in the market (Masud, & Daud,
2019).
Additionally, it should also be noted that the company faced difficulty of manage its operations
in different projects that reduced its competence in the market. Incompetence of the company to
manage the operations given to them initiated bad reputation of the company in the external
market. The products and services served by the company in the external market are sensors for
communication, instruments and several control panels and engineering systems as well. Apart
from this, the company also provide several communication and defence services to the
individual clients based on their requirement from the organization. Individual clients usually
contact the organization so as to attain instrument design, maintenance system, cabling and
termination as well (Hornstein, 2015). These are the main products and services that are required
by the customers from the organization. Further, considering the case study, it should be noted
that there are several issues that were increasing the struggle of the company to survive in
international market. The employee retention rate of the company was decreasing day by day
because it was becoming difficult for the employees to survive in the organization due to poor
workplace environment. Different official of the company holding special positions also gave
their resignation due to which the organizational structure of the company was disturbed. Lastly,
it should be noted that the inefficient technological advancement of the company created
difficulty for the business to serve to the clients and succeed accordingly (Kan, Adegbite, El
Omari, & Abdellatif, 2016).
Discussion of Challenges
The fact is known to all that the business faced several challenges in the internal environment
due to which the productivity of the company started depleting externally as well. below
mentioned are the three major issues that are important for the business CST to consider in order
to implement sustainability of the business in the external market:
 Decrease in the employee retention rate of CST along with the reduction in the morale of
the staff.
 Resignation of key specialists from the company because of reducing scope of work, as
the employees were unable to see that there was enough scope of growth for them. The