Strategic Management in Regional Airline

Executive Summary
The report discusses about regional airline. Performance of the company in simulation
process is being describe in the study. It includes leadership style that is being adopted by the
firm and impact of inappropriate leadership style on the business performance. It is described
that regional airline initially adopted authentic leadership but later on it has made changes in its
style and has adopted transformational leadership style. Furthermore, study describes Kotter’s
eight step change management theory and its effectiveness for the cited firm. Organizational
culture, market segmentation and target market theories are being described in this report. Report
emphasis on marketing mix strategies and strategic management theories. It explains porter’s
five forces and Ansoff matrix models with references of regional airline. It explains that regional
airline focuses on advertisement strategy due to which it is unable to attract people and enhance
its revenues but later on company has taken support of social networking sites and campaign
marketing strategies. These models are effective for attracting more passengers and spreading
brand image of the corporation across the world.

Management Practice

Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................4
Analysis...........................................................................................................................................4
Conclusion.......................................................................................................................................9
Recommendations..........................................................................................................................10
References......................................................................................................................................11

Introduction
There are many internal and external factors that influence business practices. Each firm
concentrate of market condition and makes changes in its practices so that it can sustain in the
market for longer duration (Garg, 2016). Changes may create risk to the firm because it may
spoil existing performance of the company to great extent. Present study will be based on airline
industry. The main motive of simulation games is to develop understanding for theories and
strategic management tools so that entity can run its business in smooth manner. Study will cover
major aspects that can help the airline forms in gaining success in the market. Report will explain
leadership theories in effective strategic management situation. Analysis of various theories will
be done that can support airline firms in managing their business well and generating more
revenues.
Analysis
Regional airline was the popular airline firm in the United State, it offers amazing
services to travelers. But cited firm has faced huge difficulty because competition was too high
many other airlines were providing amazing services and accommodation facilities to the
passengers. In such condition it is essential for regional airline that to take some strategic
decision so that it can meet with its objective and can sustain in the market for longer duration
(Chow and Tsui, 2017). In this respect adoption of differentiation strategy can be considered as
effective strategy. This strategy can be beneficial in filling gap between entrepreneurial
orientation and overall performance of business uni. After implementing differentiated strategy
regional airline has changed its name and after that it was known as Air breeze. Differentiated
strategy can help the company in providing exclusive products to the customers and meeting
with their travel needs. It is very important for the regional airline that to identify needs of
consumers and provide them products accordingly. When pother competitors were applying
market growth strategy at that time regional airlines have taken support of differentiated strategy.
This has helped the company in providing variety of products to the consumers and offering
them better aircrafts and routes (Mallikarjun, 2015). It has offered meal services and luxurious
facilities to the consumers. But this strategy has not given desired results to regional airline
because company has failed to maintain fleet operations and managing cost as well.