Management Perspective for Increasing Organizational Growth
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AI Summary
This study aims to determine the management perspective for increasing the growth of organization. It includes naturally occurring data, assessment of personal strengths and weaknesses, SWOT analysis, and self-improvement techniques.
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Running Head: MANAGEMENT PROSPECTIVE
MANAGEMENT PERSPECTIVE
MANAGEMENT PERSPECTIVE
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MANAGEMENT PROSPECTIVE 2
Executive summary
The key aim of this study is to determine the management perspective for increasing the
growth of organization. It is addressed that organization could practice motivational as well
as communicational tool and gain their production level. It is illustrated that the natural
occurring data is obtained by considering email, message, and online sources in the favour of
the firm. In this, it is founded that SWOT valuation is used to examine the strengths
weakness, opportunities and threat of mine. Myers Briggs type indicator tool is also practised
due to evaluating the personality of an individual. It is also founded that self-improvement
tool could offer an opportunity to make positive responses in the favour of an individual.
Executive summary
The key aim of this study is to determine the management perspective for increasing the
growth of organization. It is addressed that organization could practice motivational as well
as communicational tool and gain their production level. It is illustrated that the natural
occurring data is obtained by considering email, message, and online sources in the favour of
the firm. In this, it is founded that SWOT valuation is used to examine the strengths
weakness, opportunities and threat of mine. Myers Briggs type indicator tool is also practised
due to evaluating the personality of an individual. It is also founded that self-improvement
tool could offer an opportunity to make positive responses in the favour of an individual.
MANAGEMENT PROSPECTIVE 3
Table of Contents
Executive summary...............................................................................................................................2
Introduction...........................................................................................................................................4
Summary of Assignment 1....................................................................................................................4
Naturally occurring data........................................................................................................................5
Assessment of personal strengths and weaknesses................................................................................6
Myers-Brigs Type Indicator (MBTI).................................................................................................6
SWOT Analysis.................................................................................................................................7
A critical assessment of how you are placed or misplaced within the chosen organization...................8
Conclusion...........................................................................................................................................10
References...........................................................................................................................................11
Table of Contents
Executive summary...............................................................................................................................2
Introduction...........................................................................................................................................4
Summary of Assignment 1....................................................................................................................4
Naturally occurring data........................................................................................................................5
Assessment of personal strengths and weaknesses................................................................................6
Myers-Brigs Type Indicator (MBTI).................................................................................................6
SWOT Analysis.................................................................................................................................7
A critical assessment of how you are placed or misplaced within the chosen organization...................8
Conclusion...........................................................................................................................................10
References...........................................................................................................................................11
MANAGEMENT PROSPECTIVE 4
Introduction
The naturally occurring data is practiced to measure the performance of Woolworths.
I worked in the Woolworths wherein I acquired feasible information to enhance the growth of
the organization. This research report discusses many characteristics of managers that could
be imperative for improving Woolworth's performance. It is evaluated that the management
strategies could be practiced by the organization in eliminating challenges that affected to the
overall production. It is evaluated that management strategy could be practiced to make a
decision in favour of targeted goal. In last, it suggests many approaches with respect to
improving the individual’s personality.
Summary of Assignment 1
From Assignment 1, it is evaluated that an effective organizational structure could
could offer an outline that will be consider by the employee. As a result, this organization
will be liable for increasing their productivity in a particular time period. Moreover, it is
evaluated that the organization practiced feasible communication tool due to make a friendly
atmosphere at the working place. Consequently, this approach will also facilitate the
workforces of Woolworths to conduct suitable behaviour in the working place. The different
section of organization could aids each other as well as avoids the probability of conflicts
occurring at the working place (Robinson, Gallus, Lee, & Rogers, 2019). It could be
imperative for increasing the reliability of the research result.
It is examined that executives of each section are requisite to increase their existing
understanding due to improving the efficiancy towards attainment of the organizational
purpose (Kotler, Keller, Ang, Tan, & Leong, 2018). This organization has practiced many
motivational techniques for inspiring employees due to operate their business process and
make higher competitive advantages (Steigenberger, 2015). The main reason for practicing
organizational theory is to increase the productivity of the firm. It is examined that this
Introduction
The naturally occurring data is practiced to measure the performance of Woolworths.
I worked in the Woolworths wherein I acquired feasible information to enhance the growth of
the organization. This research report discusses many characteristics of managers that could
be imperative for improving Woolworth's performance. It is evaluated that the management
strategies could be practiced by the organization in eliminating challenges that affected to the
overall production. It is evaluated that management strategy could be practiced to make a
decision in favour of targeted goal. In last, it suggests many approaches with respect to
improving the individual’s personality.
Summary of Assignment 1
From Assignment 1, it is evaluated that an effective organizational structure could
could offer an outline that will be consider by the employee. As a result, this organization
will be liable for increasing their productivity in a particular time period. Moreover, it is
evaluated that the organization practiced feasible communication tool due to make a friendly
atmosphere at the working place. Consequently, this approach will also facilitate the
workforces of Woolworths to conduct suitable behaviour in the working place. The different
section of organization could aids each other as well as avoids the probability of conflicts
occurring at the working place (Robinson, Gallus, Lee, & Rogers, 2019). It could be
imperative for increasing the reliability of the research result.
It is examined that executives of each section are requisite to increase their existing
understanding due to improving the efficiancy towards attainment of the organizational
purpose (Kotler, Keller, Ang, Tan, & Leong, 2018). This organization has practiced many
motivational techniques for inspiring employees due to operate their business process and
make higher competitive advantages (Steigenberger, 2015). The main reason for practicing
organizational theory is to increase the productivity of the firm. It is examined that this
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MANAGEMENT PROSPECTIVE 5
approach could facilitate to the organization for maintaining its position for long time
(Chernev, 2018).
Naturally occurring data
The naturally occurring information is collected by considering existing sources with
respect to reaching a favorable outcome. This data could be imperative to meet the aim of this
organization. It is examined that there are different kinds of methods which are considered to
get the naturally occurring data named as emails and conversation (Baker, 2014). Through
these sources, I would be able to directly communicating with their executives as well as
support to meet the organizational goal. Moreover, the informal communication is an
effective tool for communicating with employees as it allows for solving the conflict issue
effectively form the working place.
The communication technique could provide a way to sender as well as receiver for
sharing their beliefs and opinions with respect to any particular issue (Wierenga and Van der
Lans, 2017). This tool would also enable me to improve the way of thought process that
would facilitate to meet the organizational task. In communication, the organization has
considered two kinds of tools that facilitate to improve the behavior of individuals named as
direct as well as an indirect communication tool. From the application of communication
tools, a message has been exchanged by the sender as well as a receiver which could enable
to the make reliable decision towards the organizational task (Vargo and Lusch, 2014).
Information communication enable to people for communicating with other by consider the
indirect sources rather than choosing the face to face conversation named as email, social
media sources, and telephonic conversation. (Baker & Saren, 2016). Moreover, the email tool
is imperative in collecting depth information about the concern as it is could be valid because
the obtained data in the form of wrriten . This tool is imperative for saving the cost of the
approach could facilitate to the organization for maintaining its position for long time
(Chernev, 2018).
Naturally occurring data
The naturally occurring information is collected by considering existing sources with
respect to reaching a favorable outcome. This data could be imperative to meet the aim of this
organization. It is examined that there are different kinds of methods which are considered to
get the naturally occurring data named as emails and conversation (Baker, 2014). Through
these sources, I would be able to directly communicating with their executives as well as
support to meet the organizational goal. Moreover, the informal communication is an
effective tool for communicating with employees as it allows for solving the conflict issue
effectively form the working place.
The communication technique could provide a way to sender as well as receiver for
sharing their beliefs and opinions with respect to any particular issue (Wierenga and Van der
Lans, 2017). This tool would also enable me to improve the way of thought process that
would facilitate to meet the organizational task. In communication, the organization has
considered two kinds of tools that facilitate to improve the behavior of individuals named as
direct as well as an indirect communication tool. From the application of communication
tools, a message has been exchanged by the sender as well as a receiver which could enable
to the make reliable decision towards the organizational task (Vargo and Lusch, 2014).
Information communication enable to people for communicating with other by consider the
indirect sources rather than choosing the face to face conversation named as email, social
media sources, and telephonic conversation. (Baker & Saren, 2016). Moreover, the email tool
is imperative in collecting depth information about the concern as it is could be valid because
the obtained data in the form of wrriten . This tool is imperative for saving the cost of the
MANAGEMENT PROSPECTIVE 6
organization (Homburg, Jozić, & Kuehnl, 2017). This tool could be quite more effective as
compared to the direct communication tool.
Assessment of personal strengths and weaknesses
Myers-Brigs Type Indicator (MBTI)
MBTI tool is used to evaluate the weakness as well as strengths of an individual. This
tool was established by Carl Jung. This tool could be imperative in evaluating certain
elements that could be essential for the individuals named as intuition, thoughts, feelings, and
sensation. From the application of this tool, an individual could improve their attitudes
towards any concern. The following table has shown the result of mine by conducting the
MBTI. In this table, 1 to 5 demonstrates the following:
(1= not at all part of my personality; 2= slightly part of my personality; 3= somewhat part of
my personality; 4= very much part of my personality; 5= completely a part of my personality)
Personal value Particulars 5 4 3 2 1
Knowledge and
Wisdom
From the analysis, it is founded that I
always take decision by evaluating both
sides. I never ever tried to make a
decision from one side. I am capable to
make amendment in my mind.
Mortality I always care about the feelings and
motives of another person. I always
comprehended what will be fit in the
upcoming situation. I will be able to
make the decision in the context of
social situation.
Bravery I have the capability of honesty that
enables me to make trustworthiness in
my behaviours. It could also facilitate to
make me a real person.
Fairness I have the capability of leading the
people and make a real decision.
Abstinence I like to care for others from my choices.
Perfection I have the capability to make happiness
among people that brings a smile on the
organization (Homburg, Jozić, & Kuehnl, 2017). This tool could be quite more effective as
compared to the direct communication tool.
Assessment of personal strengths and weaknesses
Myers-Brigs Type Indicator (MBTI)
MBTI tool is used to evaluate the weakness as well as strengths of an individual. This
tool was established by Carl Jung. This tool could be imperative in evaluating certain
elements that could be essential for the individuals named as intuition, thoughts, feelings, and
sensation. From the application of this tool, an individual could improve their attitudes
towards any concern. The following table has shown the result of mine by conducting the
MBTI. In this table, 1 to 5 demonstrates the following:
(1= not at all part of my personality; 2= slightly part of my personality; 3= somewhat part of
my personality; 4= very much part of my personality; 5= completely a part of my personality)
Personal value Particulars 5 4 3 2 1
Knowledge and
Wisdom
From the analysis, it is founded that I
always take decision by evaluating both
sides. I never ever tried to make a
decision from one side. I am capable to
make amendment in my mind.
Mortality I always care about the feelings and
motives of another person. I always
comprehended what will be fit in the
upcoming situation. I will be able to
make the decision in the context of
social situation.
Bravery I have the capability of honesty that
enables me to make trustworthiness in
my behaviours. It could also facilitate to
make me a real person.
Fairness I have the capability of leading the
people and make a real decision.
Abstinence I like to care for others from my choices.
Perfection I have the capability to make happiness
among people that brings a smile on the
MANAGEMENT PROSPECTIVE 7
face of others.
SWOT Analysis
The SWOT analysis tool is effective in examine the strengths, weakness,
opportunities, and threats of an individual. It is discussed by the following table:
Effective or Helpful Harmful
Evaluation by
me
Strengths
Fairness
Social intelligence
Authenticity
Capability to love others
Weaknesses
Lack of
Perspectives
Lack of
Forgiveness
Lack of the
capability to love
of learning
Evaluation by
me
Opportunities
To make long term
relationship other
To sustain my position in the
working place
Threat
Lack of forgiveness
skills could make fear
among employee to
ask their issues
Lack of learning
capability could the
possibility to make
innovation in the
working place.
Evaluation by
my teams as
well as my
friends
Strength
Thankfulness
Teamwork (social
responsibility, citizenship,
and loyalty)
Weaknesses
Lack of Hope
Lack of
religiousness and
spirituality
Evaluation by
my teams as
well as my
friends
Opportunities
Teamwork skill offer an
opportunity to me for increasing
the customer loyalty of team.
Thankfulness ability also
facilitates to me for retaining the
employee for long term.
Threat
Lack of hope could
create the threat to
increaser the
productivity in long
term
face of others.
SWOT Analysis
The SWOT analysis tool is effective in examine the strengths, weakness,
opportunities, and threats of an individual. It is discussed by the following table:
Effective or Helpful Harmful
Evaluation by
me
Strengths
Fairness
Social intelligence
Authenticity
Capability to love others
Weaknesses
Lack of
Perspectives
Lack of
Forgiveness
Lack of the
capability to love
of learning
Evaluation by
me
Opportunities
To make long term
relationship other
To sustain my position in the
working place
Threat
Lack of forgiveness
skills could make fear
among employee to
ask their issues
Lack of learning
capability could the
possibility to make
innovation in the
working place.
Evaluation by
my teams as
well as my
friends
Strength
Thankfulness
Teamwork (social
responsibility, citizenship,
and loyalty)
Weaknesses
Lack of Hope
Lack of
religiousness and
spirituality
Evaluation by
my teams as
well as my
friends
Opportunities
Teamwork skill offer an
opportunity to me for increasing
the customer loyalty of team.
Thankfulness ability also
facilitates to me for retaining the
employee for long term.
Threat
Lack of hope could
create the threat to
increaser the
productivity in long
term
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MANAGEMENT PROSPECTIVE 8
On the basis of SWOT analysis, it is founded that I have abilities which can lead me
to contribute for my all efforts to the firms with respect to meet the particular goals. The
strengths could be associated with kindness, open-mildness, creativity, fairness, humility, and
modesty. I also observed many strengths that are obtained by my colleagues as well as friends
named as teamwork and gratitude. I realized that creativity is effective for meeting my
organizational task in the least time and cost. I practiced the creativity technique for meeting
my goals as well as objectives of an organization.
With respect to the above examination, it is evaluated that I have some weakness that
I needed to improve named as forgiveness, love of learning, and perspectives. I realized that I
needed to work on such factors. It is also founded that my colleagues believed that I have a
lack of hope, spirituality, religiousness, prudence, and self-regulation. These characteristics
could lead to getting the data about the organizational task.
A critical assessment of how you are placed or misplaced within the chosen organization
On the basis of collected information, it is founded that now I am capable to create the
prompt decision on behalf of proficiency that would lead to meet my organizational task in
the limited time and cost. It is observed that effective communication skills are a way that
leads to an employee for meeting the company’s goal (Kotler, Burton, Deans, Brown, &
Armstrong, 2015). Furthermore, my friends as well as colleagues to share their feedback to
me about my personality. Through this, I observed I have the capability of teamwork skills
that supported me to encourage the workforces for meeting their organizational task.
Moreover, the employee of the organization has shared their past experience about me
which will lead to conducting suitable behaviours with others. I have the capability of
gratitude competency which supports to offer a favourable environment for the workforces.
In addition, it is evaluated that my friends inform me as I have a lack of ability for self-
regulation skills, which could decline the opportunity of business growth. My friends, as well
On the basis of SWOT analysis, it is founded that I have abilities which can lead me
to contribute for my all efforts to the firms with respect to meet the particular goals. The
strengths could be associated with kindness, open-mildness, creativity, fairness, humility, and
modesty. I also observed many strengths that are obtained by my colleagues as well as friends
named as teamwork and gratitude. I realized that creativity is effective for meeting my
organizational task in the least time and cost. I practiced the creativity technique for meeting
my goals as well as objectives of an organization.
With respect to the above examination, it is evaluated that I have some weakness that
I needed to improve named as forgiveness, love of learning, and perspectives. I realized that I
needed to work on such factors. It is also founded that my colleagues believed that I have a
lack of hope, spirituality, religiousness, prudence, and self-regulation. These characteristics
could lead to getting the data about the organizational task.
A critical assessment of how you are placed or misplaced within the chosen organization
On the basis of collected information, it is founded that now I am capable to create the
prompt decision on behalf of proficiency that would lead to meet my organizational task in
the limited time and cost. It is observed that effective communication skills are a way that
leads to an employee for meeting the company’s goal (Kotler, Burton, Deans, Brown, &
Armstrong, 2015). Furthermore, my friends as well as colleagues to share their feedback to
me about my personality. Through this, I observed I have the capability of teamwork skills
that supported me to encourage the workforces for meeting their organizational task.
Moreover, the employee of the organization has shared their past experience about me
which will lead to conducting suitable behaviours with others. I have the capability of
gratitude competency which supports to offer a favourable environment for the workforces.
In addition, it is evaluated that my friends inform me as I have a lack of ability for self-
regulation skills, which could decline the opportunity of business growth. My friends, as well
MANAGEMENT PROSPECTIVE 9
as my colleagues, always share actual opinion and thoughts of them towards my behavior. It
is also examined that my weak point is that I failed to simply motivate others towards the
attainment of any purpose which will affect my career.
Self-improvement for continuous improvement
The organization could use different motivational tool that can be implemented by the
manager of firm to improve the employee performance that could lead to enhance the
employee retention level (Aghazadeh, 2015). In addition, it is illustrated that a motivational
tool could be imperative for increasing the growth of a firm. With respect to the collected
data, it is addressed that the company could improve its existing performance by entailing
different tools and techniques of the motivational tool (Stacey & Wilson, 2014).
It could also be imperative for increasing the growth of the firm. It is illustrated that
the motivational techniques could be essential to enhance the probability of success of the
firm (Vitouladiti, 2014). The organization can deeply evaluate the policies which would
directly be affecting the efficiency of employees. The effective policy of the organization
could enable the firm to meet the organizational task (Sunder, 2016).
It is illustrated that the executives should concentrate on different elements which
could be imperative in developing the valid as well as a reliable result. The organization
should develop an effective relationship with others caused by making the reliable conclusion
that is associated with the research issue (Morschett, Schramm-Klein, & Zentes, 2015). It is
also founded that the organization should be needed to improve the interpersonal skills of
employees along with the communication skills, which will lead to enhance the effectiveness
of research result (Steigenberger, 2015).
It will lead to an increase in the financial condition of Woolworths. It is also founded
that diversity is another component which could be affecting growth as well as the
profitability of the business. It is founded that diversity is the key factor, which will be
as my colleagues, always share actual opinion and thoughts of them towards my behavior. It
is also examined that my weak point is that I failed to simply motivate others towards the
attainment of any purpose which will affect my career.
Self-improvement for continuous improvement
The organization could use different motivational tool that can be implemented by the
manager of firm to improve the employee performance that could lead to enhance the
employee retention level (Aghazadeh, 2015). In addition, it is illustrated that a motivational
tool could be imperative for increasing the growth of a firm. With respect to the collected
data, it is addressed that the company could improve its existing performance by entailing
different tools and techniques of the motivational tool (Stacey & Wilson, 2014).
It could also be imperative for increasing the growth of the firm. It is illustrated that
the motivational techniques could be essential to enhance the probability of success of the
firm (Vitouladiti, 2014). The organization can deeply evaluate the policies which would
directly be affecting the efficiency of employees. The effective policy of the organization
could enable the firm to meet the organizational task (Sunder, 2016).
It is illustrated that the executives should concentrate on different elements which
could be imperative in developing the valid as well as a reliable result. The organization
should develop an effective relationship with others caused by making the reliable conclusion
that is associated with the research issue (Morschett, Schramm-Klein, & Zentes, 2015). It is
also founded that the organization should be needed to improve the interpersonal skills of
employees along with the communication skills, which will lead to enhance the effectiveness
of research result (Steigenberger, 2015).
It will lead to an increase in the financial condition of Woolworths. It is also founded
that diversity is another component which could be affecting growth as well as the
profitability of the business. It is founded that diversity is the key factor, which will be
MANAGEMENT PROSPECTIVE 10
affecting the performance of an organization (Londhe, 2014). The different culture of an
employee could be affecting the organizational performance of the firm. It is stated that the
communication issues could decline the probability of making an effective relationship with
the stakeholders which would decline the probability of getting a positive result (Hossain,
Rasti, Tabassum, & Abdelnasser, 2014).
For making the effective decision, the organization should be needed to improve their
communication way as it would support to deal with the diverse culture of people (Homburg,
2016). Further, the top manager of the organization could provide guidance to the employee
for the attainment of the organizational purpose (Martín-de Castro, 2015). It will also be
supported by the organization to make a friendly atmosphere in the organization.
Consequently, it would be imperative for increasing the organizational revenue and also
supports to ignore the communication concern from the diverse cultural background form the
working place (Midgley, 2014).
Conclusion
With the favour of the above discussion, it can be concluded that employees are an
imperative part of the firm due to effectively operating the business process. It can be
summarized that MBTI, as well as a SWOT analysis tool is used to evaluate the personality
of an individual. Moreover, it can also be summarized that there are different strategies which
might be used to affect the performance of the firm named as motivation, communication,
and leadership. These methods assist to the organization to increase efficiency of their
employee.
affecting the performance of an organization (Londhe, 2014). The different culture of an
employee could be affecting the organizational performance of the firm. It is stated that the
communication issues could decline the probability of making an effective relationship with
the stakeholders which would decline the probability of getting a positive result (Hossain,
Rasti, Tabassum, & Abdelnasser, 2014).
For making the effective decision, the organization should be needed to improve their
communication way as it would support to deal with the diverse culture of people (Homburg,
2016). Further, the top manager of the organization could provide guidance to the employee
for the attainment of the organizational purpose (Martín-de Castro, 2015). It will also be
supported by the organization to make a friendly atmosphere in the organization.
Consequently, it would be imperative for increasing the organizational revenue and also
supports to ignore the communication concern from the diverse cultural background form the
working place (Midgley, 2014).
Conclusion
With the favour of the above discussion, it can be concluded that employees are an
imperative part of the firm due to effectively operating the business process. It can be
summarized that MBTI, as well as a SWOT analysis tool is used to evaluate the personality
of an individual. Moreover, it can also be summarized that there are different strategies which
might be used to affect the performance of the firm named as motivation, communication,
and leadership. These methods assist to the organization to increase efficiency of their
employee.
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MANAGEMENT PROSPECTIVE 11
References
Aghazadeh, H. (2015). Strategic marketing management: Achieving superior business
performance through intelligent marketing strategy. Procedia-Social and Behavioral
Sciences, 207, 125-134.
Baker, M. J. (2014). Marketing strategy and management. Macmillan International Higher
Education.
Baker, M. J., & Saren, M. (Eds.). (2016). Marketing theory: a student text. Sage.
Chernev, A. (2018). Strategic marketing management. Cerebellum Press.
Homburg, C. (2016). Marketingmanagement: Strategie-Instrumente-Umsetzung-
Unternehmensführung. Springer-Verlag.
Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: toward
implementing an evolving marketing concept. Journal of the Academy of Marketing
Science, 45(3), 377-401.
Hossain, E., Rasti, M., Tabassum, H., & Abdelnasser, A. (2014). Evolution towards 5G
multi-tier cellular wireless networks: An interference management perspective. arXiv
preprint arXiv:1401.5530.
Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2015). Marketing. Pearson
Higher Education AU.
Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing
management: an Asian perspective. Pearson.
Londhe, B. R. (2014). Marketing mix for next generation marketing. Procedia Economics
and Finance, 11, 335-340.
Martín-de Castro, G. (2015). Knowledge management and innovation in knowledge-based
and high-tech industrial markets: The role of openness and absorptive
capacity. Industrial Marketing Management, 47, 143-146.
References
Aghazadeh, H. (2015). Strategic marketing management: Achieving superior business
performance through intelligent marketing strategy. Procedia-Social and Behavioral
Sciences, 207, 125-134.
Baker, M. J. (2014). Marketing strategy and management. Macmillan International Higher
Education.
Baker, M. J., & Saren, M. (Eds.). (2016). Marketing theory: a student text. Sage.
Chernev, A. (2018). Strategic marketing management. Cerebellum Press.
Homburg, C. (2016). Marketingmanagement: Strategie-Instrumente-Umsetzung-
Unternehmensführung. Springer-Verlag.
Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: toward
implementing an evolving marketing concept. Journal of the Academy of Marketing
Science, 45(3), 377-401.
Hossain, E., Rasti, M., Tabassum, H., & Abdelnasser, A. (2014). Evolution towards 5G
multi-tier cellular wireless networks: An interference management perspective. arXiv
preprint arXiv:1401.5530.
Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2015). Marketing. Pearson
Higher Education AU.
Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing
management: an Asian perspective. Pearson.
Londhe, B. R. (2014). Marketing mix for next generation marketing. Procedia Economics
and Finance, 11, 335-340.
Martín-de Castro, G. (2015). Knowledge management and innovation in knowledge-based
and high-tech industrial markets: The role of openness and absorptive
capacity. Industrial Marketing Management, 47, 143-146.
MANAGEMENT PROSPECTIVE 12
Midgley, D. F. (2014). Innovation and New Product Marketing (RLE Marketing). Routledge.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Strategic international
management (pp. 978-3658078836). Springer.
Robinson, C. D., Gallus, J., Lee, M. G., & Rogers, T. (2019). The demotivating effect (and
unintended message) of awards. Organizational Behavior and Human Decision
Processes.
Stacey, N., & Wilson, A. (2014). Industrial Marketing Research (RLE Marketing):
Management and Technique. Routledge.
Steigenberger, N. (2015). Emotions in sensemaking: a change management
perspective. Journal of Organizational Change Management, 28(3), 432-451.
Sunder M, V. (2016). Lean Six Sigma project management–a stakeholder management
perspective. The TQM Journal, 28(1), 132-150.
Vargo, S. L., & Lusch, R. F. (2014). Evolving to a new dominant logic for marketing. In The
Service-Dominant Logic of Marketing (pp. 21-46). Routledge.
Vitouladiti, O. (2014). Content analysis as a research tool for marketing, management and
development strategies in tourism. Procedia Economics and Finance, 9, 278-287.
Wierenga, B., & Van der Lans, R. (Eds.). (2017). Handbook of marketing decision
models (Vol. 254). Springer.
Midgley, D. F. (2014). Innovation and New Product Marketing (RLE Marketing). Routledge.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Strategic international
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