This article discusses the strategic choices and business plan of a company in the sports industry. It covers topics such as speed, cities, open source, portfolio, Adidas North America, digital, financial ambition, and sales and distribution strategy.

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Introduction to Management: Strategic Choices and Business Plan

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This article provides an overview of the Business Strategy Game, a computer simulation game that allows students to run an athletic footwear company in competition with other teams. It discusses the importance of vision, mission, and strategic objectives in guiding decision-making. The article also explores the implementation of marketing strategies and the use of a focus strategy to gain a competitive advantage. Overall, it offers insights into the complexities of running a successful business in the athletic footwear market.

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This article discusses the project management plan for High Speed 2 railway network, including critical analysis of each element. It covers the project scope, budget assumptions, constraints, stakeholder involvement, project organizational structure, roles and responsibilities, project control mechanisms, reporting framework, and project planning with milestones. The article provides a comprehensive overview of the project management plan for High Speed 2 railway network.

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This document discusses various aspects of business strategy including target customers, industry analysis, marketing plan, product strategy, pricing strategy, place strategy, promotion strategy, and promotional mix budget. It provides insights into the global footwear industry and the company's strategies to target young athletes, women, and professional athletes. The document also includes a marketing plan that covers product strategy, pricing strategy, place strategy, and promotion strategy.

Introduction to Management: Strategic Choices and Business Plan

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