Tourism Package Development & Marketing
Added on 2020-02-14
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TOUR OPERATIONSMANAGEMENT1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Examination of recent trends and developments in tour operations industry..................3TASK 2............................................................................................................................................52.1 Stages and timescales in developing holiday packages....................................................52.2 Evaluation of different components of the holiday .........................................................62.3 Cost of components of holiday package and calculation of selling price........................7TASK 3............................................................................................................................................73.1 Design and plan brochure and evaluation process and planning decisions......................73.2 Analysis and evaluation of non traditional methods of distribution...............................10TASK 4..........................................................................................................................................114.1 Analysis of emerging trends in UK tour operations and evaluation of competitors......114.2 Differences between tactical and strategic decisions.....................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................142
INTRODUCTIONTour operations sector objectives is to investigate the travel and tourism industry whichinvolve the various types of operator, their goods and services, the scale of the sector and theirimpacts on tends and development. In this sector the tour operator is the one who arrange thetransport, accommodation and leisure activities which make up the holiday packages. It has amassive impact on the tourism industry as on holidays is available if they are not exist (Daviesand Downward ,2007). In this report also the discussion is about on the recent trends anddevelopment in the tour operations industry and also identifies the stages and timescale indeveloping holiday with that also evaluate the strategic decisions made by various types of touroperators. Hence the following task has been cover in this report. In this report a holiday packageto Africa a leading tourist destination will be provided. The majority of Africa is in the tropicsand except for the peaks of mountains in the Great Rift Valley. Africa is globe second largest andpopulous place with population with 1.1 billion. There are many leading destination in Africasuch as Marrakech, Cape Town, Cairo, Tenerife, Knysna, Fes, Victoria falls, Fran Canaria etc.Total 54 nations are part of Africa. The tourism sector is major source of gross domestic incomeof the nation. In the present report, the major focus can be given on providing holiday packageto Cape Town which is a coastal city n South Africa. It is attractive place with beautiful beacheslike, Fish Hoek. Boulders beach Penguin colony, Clifton etc. The destination is also famous for3
its natural beauty and reserves like, Kirstenbosch, Hottentots Holland Mountains and vineyardslike, Groot Constantia, Constantia etc. TASK 11.1 Examination of recent trends and developments in tour operations industryThe recent trends and development through which the tour operations industry canundergo while offering its holiday to Africa undergone are as follows:Greater flexibility of booking, internet, teletext and call centres: these facilities are thekey changes of the people’s life. Booking over the internet, teletext and various servicesmake the people lives so easy and these call centres which are running all 24 hours a dayaffect the day to day operations of the travel business as more and more people are usingthe internet rather going to travel agents for their services which makes them losing themoney. But by providing the services over the internet travel industry starts growing andalso save the time of the customer to visit at their place (Wang, 2007). More independent travelling: nowadays, it has been notice that independent traveller aremore people which use the internet for searching the cheaper holidays, organising thelights and accommodation separately. This affect the travel industry as more and morepeople are travelling independently for things like business trips and trips for mountainbiking, in which tour operators lose money because more people are book their journeywith other centres. Spa is very important term for tour operators which stands for Salusper Aquam, it means health by water. The passengers are always taken care of waterduring travelling, hot and cold water both are effective them and create illness. Use of hotor cold water both are depends on the weather that there is cold environment or hotenvironment. Long haul means travelling for long period and distance, it refers for periodof long months or years rather than few months, weeks, days etc. Some companies whichare provided long travelling services to the consumers that is known as long haultravelling. Volunteering is another part as well as new opportunities for the travel andtourism industry. In travelling concern people who are ready to provide services and hopeto do new and something innovative than it will be beneficial for the consumers oftravelling. Apart from these all the adventure is plays very integral role in travel andtourism sector, in this the company makes trips at adventurous destinations. For making4
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