Thomas Cook Tour Operations Management
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Added on 2020-01-07
Thomas Cook Tour Operations Management
Added on 2020-01-07
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TOUR OPERATIONMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................3Task 1...............................................................................................................................................31.1) Effect of current and recent trends as well as developments on the tour operator industry.3Task 2...............................................................................................................................................42.1 Assessing the stages and timescales involved in developing holidays..................................42.2 Evaluating the suitability of different methods of contracting for different components ofthe holiday and different types of tour operator..........................................................................62.3 Calculating the selling price of a holiday .............................................................................7Task 3...............................................................................................................................................83.1) Planing decisions taken for design of brochures..................................................................83.2) Alternative of traditional brochures for Thomas Cook........................................................93.3) Suitability of different methods of distribution to sell holiday packages...........................11Task 4.............................................................................................................................................124.1) Strategic decisions made by Thomas Cook and Thomsons...............................................124.2) Comparison of different tactical decisions.........................................................................13Conclusion.....................................................................................................................................14References ....................................................................................................................................16
INTRODUCTIONTour operation industry is an important constituent of the travel and tourism industry.Business of tour operation is engaged and linked with other businesses with a motive to providetour and travel services. To create a package holiday, a tour operator combines several tour andtravel components. To promote their products, holidays and itineraries, tour operator advertisesand produces brochures. Tour operation management is controlled and maintained by the touroperator and with the help of this, it offers wide range of services and other ancillary services ina professional manner (Filby, Stockin and Scarpaci, 2015). Tour operator not only manages theservices and manufactures holiday packages but also plays a vital role in promoting adestination. They manage all the facilities and provide transportation, accommodation and otherservices to the customers. The present report is based on the different scenarios related to traveland tourism. Furthermore, this report explains the effect of current and recent trends as well asdevelopments on Thomas Cook which is an tour operator company of UK having annual revenueof £7834 million (About us, 2016). In addition to this, it explains different stages involved increating holiday packages. The report will also focus on making calculations of the selling priceof a holiday. Moreover, reviewing of brochures and methods of distribution used to sell holidaysare also covered in this report. At last, it will cover the strategic and tactical decisions that aremade by tour operators. TASK 11.1) Effect of current and recent trends as well as developments on the tour operator industryDifferent trends and developments are happened in tour industry which are drivingchange in the whole sector. For example: easy availability of tickets, online booking facility andteletext. Apart from this, through call centers, people can also arrange their tickets and bookingof hotel rooms.Growth of the regional airports: As growth of regional airport in the UK has increasedso people are more interested in making tour plans (Vrangbæk, Petersen and Hjelmar,2015). These airports are charging lower prices for landing planes which will increase thegrowth of aircraft industry.
Cost of travel: Recently, cost of travel is increasing in the UK as country is in recession.People are recently planning for holiday in abroad once in a year as families have lessmoney to spend individually (Yamane and et.al., 2015). Other than this, families are alsogiven some discount on tour packages which also attracts them to make planning for tour.Adventurous tours: Earlier, planning adventure tour was not easy as people had nooption related to tour operators that plan for some risky tour operations. Now-a-days, touroperators are also planning for that type of tours which make people to experienceadventures places (Jenkins, 2015). This will help Thomas Cook to find adventurousplaces through which they can attract more people. Flexibility of booking the tickets: As online facility of booking tickets is available sopeople can easily book their tickets anytime. This will enhance profits of the wholetourism industry. Thomas Cook is also providing online facility to their passengers sothat they can make easy booking of their tickets. Natural disasters: Happening of natural disasters also affects the business of tourindustry. Many natural disasters such as earth quake, volcanic eruptions and tsunamis arethere which affect the business of tour industry. For examples: no plane in Europe thattakes offs in bad weather conditions (Allahyari, Salari and Vigo, 2015). This will affecttourism industry because they lose massive amount of money when a natural disasterhappens. This will also affect the timings of planes. Thomas Cook also cannot take offtheir planes in such bad weather conditions. Development of tourism Act, 1969: The main aim of this act is to co-ordinate all theorganizations which are involved in tourism sector. Apart from this, it will also providethe financial help out of public funds which assists the industry to grow (Baker andParkinson, 2016). Through this, Thomas Cook will be able to enhance their workingpractices and business in the tourism sector.TASK 22.1 Assessing the stages and timescales involved in developing holidaysFor developing an overall tour package, planning is considered as an integral part tofulfill the customer’s needs. Development of the educational tour packages in Europe is quite
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