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Tour Operation Management Assignment Solution - Thomas cook

   

Added on  2020-11-12

13 Pages3707 Words368 Views
Tour OperationManagement
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ContentsINTRODUCTION.....................................................................................................................................3A. Assessing the stages and timescales in developing holiday packages and prepare an itinerary for a combined heritage, wildlife and beach holiday and develop a package in stage.............................4LO3: TASK 3 .......................................................................................................................................7A. Evaluating the process and planning decision for the proposed brochure ....................................7LO4: TASK 4........................................................................................................................................8Evaluating the recent trends used by different types of tour operator................................................8b. Comparing the tactical decisions that could be taken by a selected operator in different situations...........................................................................................................................................................9CONCLUSION ..................................................................................................................................11REFERENCES ...................................................................................................................................12
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INTRODUCTIONBusiness in tour operation is an important constituent of the tourism industries. Thepartner in the distribution channel for catering to outbound, inbound and domestic tourists isknown as tour operators. Thomas cook is the tour operator organization which was formed in1871 by Thomas cook and son. Present assignment is based on the tour operation business.The assignment will provide the information about the recent trends and the developments ofthe tour operations industries along with detail about the stages and timescales required indeveloping holidays packages. The study will provide the deeper insight of various methodsof contracting the different components of the holidays along with the selling price of variousholiday packages. Later, the report will cover the various process of planning decision,various distribution methods, tactical and strategic decisions taken by the tour operators.TASK 1A.Examining the recent trends and developments in the tour operations industries. According to world trade organization, growth in domestic as well as internationaltourism sector would keep its pace and maintain standard annual growth rate of over 4%.Due to the technology development like e-commerce has proved very beneficial forinternational tourism to expand itself at geographical location where physical presence of touroperators was not possible. It has been observed in year 2017 that increase of more than 1.9%in arrival providing total of 992 million international tourist arrivals on comparing to theentire tourist arrival in year 2016 (Fei, and Sun, 2017). In 2017 the total tourist grew to $944billion with the rise of 1.8 % in real terms on compared with the amount of receipt in 2007. The major trends in present time consists of niche tourism, changing demographicconditions, market research, mass market tourism, customized holidays packages andPESTLE factors. The recent trend in the tourism industry is mass market tourism in whichlarge number of people travel along on a tourism destination for their leisure. Due toeconomies of scale, the overall of cost for tourist would reduce because of large number ofpeople travelling together. The main reason to visit in the destination is interest of tourist inflora and fauna or other artistic work, culture and heritage etc. for these type of tourist thetourist operators designed the special packages by keeping in mind about the preferences(Okharedia, 2017). For such type of tourist, tourist operator provides the premium services
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and for this they charge high cost. In current market scenario, the trend for niche tourism isincreasing at rapid pace where people are willing to visit distant places of their choices. Demographic factors for UK, France, USA and Australia includes high populationwhere youth are more interested in fun & sports activities instead of interest in culturalaspects. Due to dynamism in demographic factors, there is a high demand for the placeoffering such type of activities.PESTLE factors which effect tour operator industry worldwide includes the Political,economic, social, technological, legal and environmental factors. With regulation inecological structure, stability in political situation the political factors have motivated the touroperator industry (Li and et.al., 2017). Social factors make the adverse effect on to the travelindustry because of the development of the local life and community mobility. Economicfactors act both negative and positive factors as tax and global buy and sell concern poses thechallenge while factors such as increasing spending power etc. technological factors plays animportant role in tour operating industries as increasing communication, industryenlargement and modern reservation system are helping tour operation for search ofcustomers. From the above analysis it can be said that growth of tourism industry would befuel through supporting factors such as technology and economic factors.TASK 2A. Assessing the stages and timescales in developing holiday packages and prepare an itinerary for a combined heritage, wildlife and beach holiday and develop a package in stage.Following are the stages and timescales involved in the development of holiday packagesof Thomas cookFor better planning of tour, it is very important to develop timescale of holidays inorder to better utilization of holidays. The timescale provides effective management of timeduration in the holiday. The given holiday time can be effectively utilized by the timescale.One of important timescales involved development of the holidays for are discussed below. Analysing the destination One of the important activity that timescale include is the investigation of thedestination for the sound understanding that culture, weather and various places of theparticular destination to visit.
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