Understanding & Leading Change: Unilever Case Study | Desklib

Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of organisation and it’s change processes...................................................................3
Internal and external drivers of change.......................................................................................4
Evaluation of drivers and impact on organisational strategy.......................................................6
Evaluation of change on leadership, individual and team behaviour..........................................6
Impact of change can be minimised............................................................................................7
Recommendations........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERNCES...................................................................................................................................9

INTRODUCTION
Management refers to a single group or individual person who is facing issues and
challenges so that goals and objectives can be accomplished (Galli, 2018). Unilever is a public
limited company founded in 1929. The report examines, change process in organisation, drivers
of change such as, PEST and SWOT analysis is discussed. Evaluation of drivers and impact of
change on organisation. Evaluation of how change has impact on leadership, individual and team
behaviour. Evaluation of impact of change was minimised and application of appropriate models
to plan for and implications of change for effective planning.
MAIN BODY
Overview of organisation and it’s change processes
Unilever is a public limited company which was founded in the year 1929. It’s headquarter
is situated in London, England. It is providing product all over the world and satisfying need of
people. This helps in generating more profit and creating good image in market. Unilever is one
of the fastest growing company and making new products so that need of customers can be
satisfied and it helps in earning profit. Unilever was founded by Lever brothers. Company is
providing different products to customers like, food, ice cream, minerals and supplements,
coffee, beauty care products, personal care products. Managers are managing all the work and
handling all issues so that goals and objectives can be accomplished (Dzwigol and et.al., 2019).
Change management process is the process of requesting, determining attainability,
planning, implementing and evaluating of changes in system of organisation. Managers are
responsible for solving problems and making plans which is beneficial for company and helps in
achieving goals and objectives. Change management process includes, five steps i.e., prepare
organisation for change, make a vision and plan for change, implement the changes, company
culture and practices are changed and last is to review & analyse results. Managers of Unilever
company are, making plans and strategies to make changes so that targets can be accomplished.
They are creating vision and communicating change within the organisation. Managers are
making change in the process after analysing market situation so that better services can be
provided to customers and it helps in achieving targets (Rosenbaum, More and Steane, 2018). It
is essential to make changes in process like, leadership style, structure for communication and
working style of members so that they can perform better than others and more profit can be
earned.