Managerial Marketing | Product mix for Target Market

Marketing 1
Managerial Marketing

Marketing 2
Contents
Product mix for Target Market........................................................................................................3
Justify product mix for target market based on buying behaviour..................................................4
Create and justify advertising mix for target market based on buying behaviour...........................5
References........................................................................................................................................6

Marketing 3
Product mix for Target Market
The analysis of product mix is important for the marketing of the products. The Clorox
company works in different products related to the lifestyle unit. The product includes are hidden
valley salad Dressing, Brita Water sanitation and Burt's bees. Clorox company sell their products
under different categories. These three products are one of the famous products of the Clorox
company. The customer selects the varieties from the different varieties of the product. These
products include different features as it is used in the maintenance of health (Ofek and Barley,
2011).
The target market for these products is health-conscious households. The target market
uses these products as these products are used to manage health and helps to stay fit. As these
products are made by buttermilk so they improve the health and make the body fit so the target
market of health-conscious people gets attracted by these products.