The Importance of Digitalisation in Business

The provided assignment discusses the value of undertaking research to meet objectives in a business context. It emphasizes the importance of digitalisation in enhancing profit and productivity levels. The researcher uses primary data collection methods to understand the actual impacts of digitalisation on a business company.

MANAGING A
SUCCESSFUL
BUSINESS

INTRODUCTION
In the current scenario, digitalisation and techniques utilized by large number of the
business firm for providing better and effective services to customers as per their needs and
requirements. Along with this, digital technologies helps to promote and enhance cognizance of
organisation as well as its employment at world wide level. (Eckerson, 2010) Because of this,
business firm can attract large number of customer towards company the respectively enhanced
profitability and productivity level. Fundamentally, this study based on Azimo, it is an small
business firm of UK it providing money transferable services and facilities to customers. It's
using digital technology within the organisation thus it directly affect on business firm in positive
or negative in manner. Therefore, it will be systematically define and identify implication of
digitalisation on small business firms. Additionally, here will effectively conduct appropriate
investigation in the marketplace so that can easy to examine actual market trends and customer's
demand. (Keller, Parameswaran and Jacob, 2011)
TASK 1
Purpose and objectives of project
Title: The implication of Digital application on small organisation: A case study based
on Azimo company.
Aim: Every business firm wants to get expand its business in different sector of
marketplace. seeks to be achieve their aims and objectives in proper manner. Therefore, it is
important to be set and clarify targets to all staff members of the business firm so that they can
also set their short and long term goals and effectively focus on them. Apart from this,in this
present time organisation are using digital tools and technology by the company for
systematically providing better products and services to customer according to needs and
requirements. So that they can get proper satisfaction towards their desire from the business
organisation. Generally, this study totally based on Azimo company it is providing money
conveyable services and facilities to customers.
Aim: To identify the impact of digital technology on performance Azimo
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Objectives: Under this assignment effectively define the actual impacts of digital tool on
small business firm. In which chosen business is Azimo organisation its supply money transfer
facilities to consumers according to needs and demand of organisation. Due to this, it focuses on
to use and acquire smart digital tools within the company so that they also significantly
understand the customers in an impelling style.(Crane and Matten, 2016) However, managers of
the company wants to give fully satisfaction to consumers as well as provide try to provide them
better facilities. Apart from this, there are explaining major goals and objectives behind this
report is that identify and determine the actual impacts of digitalisation on Azimo company such
as follows:
 To evaluate the effective use of digital technology.
 To critically analyse factors, influence performance of Azimo.
 To investigate impact of digital technology on performance of Azimo.
TASK 2
Management Plan
Generally, management is an important concept at every work place of the company
because it aids to perform different types of activities and operation of organisation in proper
manner. It aids to increase performance and capability of staff members due to this they
significantly performed their tasks and operations with good quality and results.(Smith, Binns
and Tushman, 2010) Due to this, effectively enhanced the profitability and productivity level of
the business firm. However, management plan also played a vital role because with the help of
this all operations are effectively performed and employees achieve their targets and goals.
Additionally, management plan also assist to reduce problems and issues of the business firm
therefore respectively reduce conflicts from the work place. Hence, it is necessary to be prepare
an effective management plan for the business firm because company's sales and revenue
depends upon employees working performance and effectiveness. Thus, employees of the firm
aids to increased profit level of the company. In the management plan enclosed some stages
which all are explaining under follows such as:
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 Scope of project: It is one of the major and first stage of management plan, in which
researcher systematically identify the several areas in which company can easy to expand
their business firm. (Den Hertog, Van der Aa and De Jong, 2010)This report based on
Azimo organisation because it is an small business firm of UK which providing money
transferable services to customers. In this assignment effectively will be identify the
actual impacts of digitalisation on small business firm. This organisation focus on to
adopt smart digital tools and techniques at work place of the company so that they will
significantly provide better product and services to consumers according to demand and
desire. So that customer can accomplish towards the towards their demand and desire in
an effective style. Along with this, it is required to be applied in better management
system and communication process at work place of the organisation so that all employee
can effectively communicate and interact with each others. Due to this employees and
customers can easy to share their views and requirements between each others. (Shattock,
2010)
 Cost control: It is also one of the major stage of management plan because without
sufficient finance any business firm cannot get success and performed their tasks.
Therefore, it is necessary to be invest appropriate fund within the several sections of the
organisation as per their requirement of fund. Furthermore, this aspect of the management
plan directly impacts of business firm either positive or negative way. Because of this, it
is necessary to be implement effective cost control system so that employers of the
company can easy to identify and examine the actual requirement of investment as well
as in which sector. (Kowalkowski, Kindström and Brehmer, 2011)
 Quality control: After investing the fund in different section of the company, it is
essentials to be manage and control quality of employee's working quality in a systematic
style. Thus employee's performance directly affect on business organisation wither
positive and negative manner. Hence, employers of the firm must be set appropriate
quality standards so that staff members can performed their tasks within better quality
also they can easy to compare their actual performed with decided standards. It helps to
increased working efficiency and effectiveness of all employees in an impelling way.
 Risk management: Basically, risk is the uncertain in the nature which will easy to occur
in any situation. Thus, risk is the that concept which directly effect of organisation as
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well as their employee's performance. Therefore, it is essential to determine and
recognise the main factors and issues which aids to implement proper tools and
techniques. In the other words, as per above define in this report effectively identify the
actual impacts of digitalisation on the performance of Azimo company thus it is
necessary to be implement risk management plan in the project. So that project team can
easy to manage and control risk and face any kind of critical situation in an impelling
way. (Law,Chen and Wu, 2010)
 Time: It is required to be manage and arrange all activities of the project within proper
required time period. Due to this, employers of the firm must be create appropriate time
frame and arrange all activities and operations in an systematic way. It aids to increased
working performance of the employees as well as reduce the level of complexity and
conflicts in an impelling style. Thus, in this report must be use appropriate Gantt chart
and critical path method for managing and controlling all project activities and operations
in an systematic manner. ( Giesen, 2010)
 Communication: It can be performed as an effective method which aids to these
people can simple to interact and share their information with each others. Apart from
this, in this project must be implement effective communication procedure so that team
members can easy to interact with each others as well as understand the customer's needs
and requirement in an impelling style. This process aids to increased mutual
understanding and reduce conflicts from the work place of the company. (Dyer, 2013)
 Resources: This report based on Azimon organisation which is providing money
transferable services and accommodation to customers according to demand and desire
in effective manner. Therefore, in this project will be identify the actual impacts of
digitalisation on the performance of selected organisation. Thus, every project has
required some specific resources for getting success and attaining goals. Due to this, it is
necessary to be allocate appropriate resources in an systematic way so that team members
can maximum utilise them and get success in the competitive market place.
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TASK 3
Gantt Chart
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Every type of project has included different activities and stages thus it is very important
to be operate all those operations in an effective manner . So that project team can get success
and achieve goals in an impelling manner. As per above represented effective Gantt chart and
critical path of the all major activities it aids to increased working efficiency of staff members of
the business firm. Both these methods are helps to reduce complexity and conflicts from the
project in an systematic way due to this team members will effectively performed their tasks
with better results and outcomes. (Smith, Gonin and Besharov, 2013)
Aims and objectives: It is one of the major and first stage of this method, thus in which
have to be effectively clarify the major aims and objectives of the project all team members in an
systematic way. So that they can also accomplish their short and long term targets in an proper
and efficient way. In the other words, 15 days are sufficient to decide appropriate goals and
objectives of the project as well as effectively clarify aims to all employee of the project.
Management plan: It plays a vital role in every type of project because it aids to
manage and control different functions and operations of project. With the help of this, all team
members will essential performed their project and operations. Additionally it assist to reduce
complexity and conflicts from the work place of the company. Thus, in this report maximum 20
to 25 days are sufficient to implement management plan. It helps to increased working
performance and skills of all team members of the project in an significant way. (Yilmaz and
Flouris, 2010)
Primary and secondary: Basically, this report based on digitalisation aspect because at
this time most of the business firms are using digital tools and techniques for attracting large
number of customers and giving them fully satisfy towards their demand and desire. After
implement the management plan in this project has be collect appropriate information with the
help of several sources. Therefore, there are two type of ways such as primary and secondary
which can be used by researcher for gathering reliable information from the external market
place. In the context of primary source, in which concluded survey, questionnaire, observation
and so more. Also while researcher collect information from the using of primary source so that
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they can known as first hand information because it is not used by any other persons. Whereas,
secondary sources concluded books, journals, internet and so more. While researcher collect
information with the help secondary way thus it can be understand as second hand data. (Kumar,
Petersen and Leone, 2013)
Data interpretation and data analysis: In the next stage of this plan, after collected
information must be effectively determine and recognise the data with aid of proper methods
and techniques. Thus, as per the analysed data and information researcher will take appropriate
decision as well as implement appropriate changes which is required in the project in an effective
and efficient manner.
Recommendations: In the next stag of this plan researcher will effectively provides
appropriate recommendations or suggestions to the company as per the analysed and evaluate
data. So that employers of the firm can significantly impalement the appropriate changes and
update their existing working style and methods. Due to this, they will effectively provides better
services and facilities to customers so that they can get fully satisfaction towards their demand
and desire. (Marks and Mirvis, 2011)
Self reflection: This is the last stage of this plan, basically this step based on views and
ideas of researchers about selected topic of the research project which were observed and
collected by external market place. Therefore, there are maximum 4 to 5 days are sufficient to
give appropriate self reflection to employers of the company in an systematic way.
Action plan for the research
As per above define this report based on Azimo company which is used digital tools and
techniques within the organisation for providing better services and facilities to customers. Thus,
there are have to be prepared an effective action plan for this business firm so that team members
can effectively perform all functions and operations in an systematic way. Apart from this, there
are included some stages which explaining under below:
 People which are concerned in the research project: In such kind of plan included
several main people who plays an important duty for getting success and attaining goals
and objectives such as:
 Analyser of the Data
 Azimo company's employees
 Audience
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 Location of LR resources: In which significantly determine and analyze the actual
location of literature which gathered by internal sources by the researcher of the project
for getting success and attaining goals and objectives. (Forsgren and Johanson, 2014)
 Data inputting procedure: Worker of the firm have to effective full fill the
questionnaire sheet as per their experience and views.
 Data reviews dates: In the last, by the researcher gathered data effectively will be
reviewed by 2nd December. Due to this researcher can effectively attain happening and
achieve their goals and targets effectively and efficiently.
TASK 4
TASK 4
Research methodologies
It is essential to be use proper research method in investigation plan because without
research methods and tools investigator cannot get attainment and achieve the aims and
objectives in an impelling manner.(Matos and Silvestre, 2013) Along with this, in which
concluded different methods which could be used by investigator in an effective style are as
follows:
 Analysis done by researcher: In the context of this kind of research process in which
researcher gather reviews, ideas, feeling and knowledge of different persons on the
particular topic. (Edmonds, 2011)With the assist of this, researcher can easy to determine
the actual market trends and customer's expectations which they expect fro the business
firm in an effective and efficient manner. Thus, in these investigation aspect consist of
several ways such as observation, survey, interviews and so more. With the help of them,
researcher can easy to collect first hand information from the external market place.
 Quantitative method: In the context of this type of research method, it is totally based
on numericals and mathematical terms. Thus, researcher of this report collected
information and data will effectively analysed by mathematical tools and techniques in an
impelling style. With the help of this kind of method researcher can effectively collect the
financial records and information of the business firm. (Lambert and Enz, 2012)
 Primary research: Basically, in the research process has involved two type of data
collection sources like primary and secondary. Thus, in the context of primary research in
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which researcher collect first hand information due to this they conduct research within
the market place.
 Secondary research: This is another data collection method with assist to this aspect
investigator can collect second hand content with the help of books, journals, internet
and so more. While researcher collect data from the outside environment so that can be
carried out second hand content because which is already used by others for getting
success and attaining goals.(Kindström, 2010)
Along with this, in this report investigator used primary data collection source for gather
to actual and reliable content from the external environment. Thus, there are conducted an
appropriate survey from the researcher for gartering actual data. Therefore, here are significantly
preparing questionnaire on the research topic which are presenting under follows such as:
Name:
Age:
Sex:
1. What is your views about internal money transfer procedure of Azimo company is
advantageous or not transfer money one person to another?
 Agree
 Disagree
2. How was your experience while on the job within the Azimo organisation?
 Extremely good
 Good
 Neutral
 Not good
 Extremely bad
3. What do you analyses about Azimo company must be digital tools and techniques for
providing better services and facilities to customers?
 Yes
 No
4. Azimo organization in which aspect should used digital instrument and techniques?
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 Order processing
 Manufacturing
5. Which kind of digital instrument and techniques are required for Azmo company?
 Electronic money transfer machine
 Online internet
6. What do you determine Azimo company is should adopt electronic money transfer system
within organisation or not?
 Yes
 No
7. Is Azimo is taking huge time in money transfer?
 Agree
 Disagree
8. Provide some appropriate recommendations to the Azimo company so that they can provide
better services to customers.
TASK 5
Interpretation of collected data and information
Theme 1: What is your views internal money transfer process of Azimo company is
advantageous or not transfer money one person to another?
Agree 17
Disagree 3
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Agree
Disagree
0 2 4 6 8 10 12 14 16 18
Column B
Interpretation: As per above define graph, it helps to define is internal money transfer process
beneficial for company thus from the out of 20 17 persons give their views in positive manner
and 3 persons give their views in negative manner as per their occurrence level.
Theme 2: How was your experience while working within the Azimo organisation?
Extremely good 12
Good 2
Neutral 1
Not good 3
Extremely bad 2
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Interpretation: According to depicted pie chart, researcher can easy to identify the employee's
satisfaction level thus, while collecting information from external market place thus out of 20 12
persons said extremely good, 2 persons said good, only one person were neutral, 3 and 2 said Not
good and worst respectively.
Theme 3: What do you analyses about Azimo company must be digital tools and techniques
for providing better services and facilities to customers?
Yes 18
No 2
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Yes No
0
2
4
6
8
10
12
14
16
18
Column B
Interpretation: As per the presented graph, company needs to use digital instrument and
techniques thus from the out of 20 number of distribution 18 persons said affirmative and only 2
person said negative.
Theme 4: Azimo organization in which sector should used digital instrument and
techniques?
Order processing 19
Manufacturing 1
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Order processing
Manufacturing
Interpretation: As per the pie chart Amizo in which aspect should use the digital instrument
thus 19 persons give views about the order processing and only 1 person said fabricate from the
out of 20 number of sampling size.
Theme 5: Which kind of digital instrument and techniques are required for Azimo
company?
Electronic money transfer 18
Online internet 2
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Electronic money transfer
Online internet
0 2 4 6 8 10 12 14 16 18
Column B
Interpretation: As per represented graph, sit aids to shows which type of digital technique
should ascertain by the Azimo organization thus from the out of 20 respondents of sample 18
persons said electronic money transfer machine and only 2 person said online computer network.
Theme 6: What do you analyses about Azimo company is should adopt electronic money
transfer system within organisation or not?
Yes 19
No 1
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Yes
No
Interpretation: According to the pie chart, is Azimo should adopt electronic money transfer
machine within the organisation thus from the out of 20 number of sample 19 person said yes
and only 1 person said no.
Theme7: Is Azimo is taking huge time in money transfer?
Agree 1
Disagree 19
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Yes
No
0 2 4 6 8 10 12 14 16 18 20
Column B
Interpretation: As per above shows graph, it assist to define working system of the company
thus from the 20 sample size 1 person yes said Azimo take huge time in transferring money and
19 person said no.
TASK 6
Recommendations
As per above represented report it has been concluded that at this time every business
firm wants to get success and wants to yield proper gratification to consumers to the demand
and desire. Therefore, one of the major recommendation to Azimo is to use and implement
electronic money transferable machine within the organisation so that employees of the firm
effectively transfer money without consuming huge time. There are another recommendation
which is important for the Azino. These are explained as below:
 Workforce of the organisation should be provide proper training and development to the
entire employees so that they are trained as well as able to complete every tasks in
allotted time period. It assist the business to accomplish their future goals and objectives
in limited duration.
 Utilisation of the digital technology in business operations, process, products and services
are more essential for the organisation because with the help of such tool they should
maintain strong relation with employees and customers.
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TASK 7
P7 Value of undertaking research to meet objectives
Digitalisation is one of the important and essential part of each and every enterprise. It is
applied by all organisation to maximise their sales and profit. It is also beneficial and useful for
me to conduct research and development program in which I can easily understand about needs
and wants of customers regarding adoption of digital tools in the business operations and its
products and services. Therefore, it support me to accomplish personal and organisational goals
or objectives in limited time duration. In order to organise successful and effective research
program I can do only primary research because it help me to conduct survey, questionnaire and
sample size. All these are main and foremost part of the research. Further, digitalisation assist me
to achieve long term objectives as well as maintain strong relation with customers. Therefore,
with the use of such technology I am easily increase my performance and motivation level which
support me in difficult situation and many other. While conducting proper research about digital
technology, I faced different problems which impacted on my performance. One of the main
issue in during the research I am faced lack of fund which is biggest issues for me. In order to
overcome this issue I have arrange different sources of fund which help to easily do entire
research in systematically. Thus, in the research program I play important role in the
development and growth of company. Therefore, different opportunities are present for me to
maximise my knowledge base which assist me and organisation to attain personal and
organisational goals easily. There are different types of operation and functions which are used
by the organisation in order to accomplish goals and objectives of organization in proper manner.
I implement different strategies which aid to understand the importance of different activities
with are perform in the organisation in proper manner. There are various types of activities of
which are ascertain by organisation in proper manner. There are various types of activities which
are accomplished by the organisation in effective manner. I determine about the different types
of new and advance technology which aid to perform different types of activities in proper
manner. So it can ascertain aims and objectives of organisation within stipulated time period.
CONCLUSION
From the above report it can be assumed that digital tools and techniques assist to
enhanced level of profit and productivity of the business organisation. Thus, here has been
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conduct suitable research within the market place to determine and examining actual impacts of
digitalisation on the business company. Additionally, researcher has been used primary data
collection source for gathering real and reliable knowledge from the external environment in an
proper manner.
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