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Managing a Successful Business: Doc

   

Added on  2020-10-05

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Managing aSuccessful Business

INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Devise project aims and objectives for a chosen scenario................................................1P2 Produce a project management plan..................................................................................3P3 Produce a work breakdown structure and a Gantt chart....................................................4..........................................................................................................................................................6..........................................................................................................................................................7TASK 2............................................................................................................................................7P4 Carry out small-scale research by applying qualitative and quantitative research methods..7TASK 3............................................................................................................................................9P5 Analyse research and data using appropriate tools and techniques..................................9P6 Communicate appropriate recommendations as a result of research and data analysis todraw valid and meaningful conclusions...............................................................................15TASK 4..........................................................................................................................................15P7 Reflect on the value of undertaking the research to meet stated objectives....................15CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17

INTRODUCTIONGlobalisation refers to the procedure through which business organisations, people,government integrates with each other at international level. Globalisation helps organisation inimproving business performance by approaching broader market place (Ahmed Dine Rabeh,Jimenez-Jimenez and Martínez-Costa, 2013). Present report is based on large scale organisationthat belongs to fashion industry. The company mainly manufactures, designs and sells itsproducts to fashion retailers across the world. John Lewis is one among popular retailersworldwide which offers vast range of products and services to its customers. This company wasestablished in 1864 and headquartered in London, United Kingdom. With reference to thepresent case, John Lewis is introducing new summer shoe for its customers in order to competelarge rival companies which are present in the same industry. Senior management team of JohnLewis have planned to introduce this new product in a popular event named London fashionWeek. This report will include project aims and objective that will satisfied provided casescenario of John Lewis. It will further discuss about project management plan and its allcomponents like time, resource, cost, risk, scope and quality that will be followed for completingthis project in effective manner.TASK 1P1 Devise project aims and objectivesforachosenscenarioGlobalisation is considered as the ways in which different countries and peopleinteract with each other for mutual purpose of growth. It can be said that concept ofglobalisation has increased number of opportunities for organisations by which they canmaximise their profitability level (Craneand Matten, 2016). The given concept is not onlybeneficial for the companies but it has also improved lifestyle of people. John Lewis is amultinational company that provides huge variety of products like apparels, jewellery,furniture, house hold things, watches and many other products to customers across theworld. This company is planning to introduce summer shoe in London fashion week withthe innovative feature for enhancing customers zone and maximising their profitability ratio.The new summer shoe of John Lewis will be based on high technology, it will allow user toknow about number of foot step they have walked in particular way in a digitalised form.This will provide better experience to the customers and also contribute in gaining1

competitive advantage at market place. It can be said that this innovative summer shoe willallow John Lewis in giving stiff competition to its rival companies and enhancing theirprofitability ratio at global scale.Background of researchJohn Lewis is a multinational organisation that was originated from United Kingdom,but it has placed it remarkable presence in the international marketplace. The company isowning approximately 55 stores in Scotland, England, and Wales. It has been identified thatthere are around 38000 employees who are performing different business activities of thiscompany in effective manner. With the global expansion, John Lewis is facing issues relatedto competition at international scale. In order to overcome this issue, top management of thiscompany has planned to launch new summer shoe with special feature. For this, thecompany has conducted an effective research for analysing market place effectively in orderto check out that whether their idea of summer shoe launch in London fashion week willhelp them in giving stiff competition to its competitor or not. In this regard, best suitableaims and objectives have been prepared by the researcher which have been defined asbelow:Aim: “To Introduce and present new shoe in London fashion week to compete with otherbig brands and increase own profitability”. A case study on John Lewis. Objectives:To determine the concept of launching new product in international market. To evaluate importance of launching new services among competitors and targetcustomers.To identify challenges while establishing new products in global era.To assess the strategies responsible for increasing revenue of company by representingbusiness services in new country.Questions:What is the concept of launching new product in international market?How to evaluate importance of launching new services among competitors and targetcustomers?What are the challenges while establishing new products in global era?2

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