Managing a Successful Business Project - John Lewis
Added on 2020-10-22
21 Pages5293 Words433 Views
Managing a SuccessfulBusiness Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Devise project aims and objectives for a chosen scenario.....................................................1P2 Produce a project management plan......................................................................................2P3 Produce a work breakdown structure and a Gantt chart........................................................4TASK 2............................................................................................................................................6P4 Carry out small-scale research by applying qualitative and quantitative research methods..6TASK 3............................................................................................................................................8P5 Analyse research and data using appropriate tools and techniques.......................................8P6 Communicate appropriate recommendations as a result of research and data analysis todraw valid and meaningful conclusions....................................................................................14TASK 4..........................................................................................................................................15P7 Reflect on the value of undertaking the research to meet stated objectives........................15CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONGlobalisation is the procedure which helps in interacting and integrating with variouspeople, organisation and government all the world. Globalisation has grown in advance fortransportation and communication technology in better manner. It is the process which can helpin selling goods and services all across the world (Ahmed,Jimenez-Jimenez and Martínez-Costa, 2013). The report is based on large fashion company who design, manufacture and selltheir products to various leading fashion retailers in all over the world. John Lewis is the UKbased organisation which deals in variety of goods and services to their customers in largemarket place. There are various products and facilities which offered to their buyers such asclothing, watches, jewellery, furniture, beds and house wear. Recently, they have introducedbrand new summer shoe to compete with big name brands and sell these among desiredcustomers. The company launch product in the event which is conducted in London fashionweek. The main purpose of this report is to analyse the aim and objectives for case scenario ofJohn Lewis. It also determines the project management plan which includes cost, time, resources,quality and scope while developing specific project. TASK 1P1 Devise project aims and objectivesforachosenscenarioGlobalisation is the procedure which assists in communicating and interacting withvarious people, organisation government agencies in all over the world. It is great conceptwhich is studied for last few years because this is directly impact on business operations andits functions at global level. There are different ways through which company describe thebusiness at international level and it will render specific benefits to them. John Lewis islaunching new summer shoes along with Achilles tendon protector which reduces stress onthe Achilles by locking the shoe around the heel for their customers (Den Hertog, Van derAa and De Jong, 2010). They present their product within London fashion week where largenumber of people are coming for joining the event. Along with this, such new branded shoeshelp company in making presence in the country by selling specific products and servicesamong their buyers. They are launching brand which is different and unique from theircompetitors in design, shape and size so that they can attract more people. This will assist ingaining higher income and profitability by selling such branded summer shoes in the global1
area. As per the case scenario, large fashion company design, manufacture and sell theirproducts to the desired customers in all over the world. There are various competitors whocompete with John Lewis firm for gaining attention of large number of customers in bettermanner. With the help of globalisation, they can easily reach with desired customer who arewilling to purchase respective company goods and services. Background of the companyJohn Lewis is the chain of high end department stores which operated in the London,United Kingdom. There are around 51 shops in all over the England, Wales and Scotlandcountries where they attract large number of buyers. The total number of employees in anorganisation are 38100 who are perform various business functions and operations forsmoothly run of activities. Aim: “To launch and present new shoe in London fashion week to compete with other bigbrands and maximise own profitability”. A case study on John Lewis. Objectives:To launch a new product in global market within 5 months of time period to improveprofitability by 10%.To ascertain the impact of challenges within 2 months as to attain beneficial position inmarket within 1 year of time period.To application of strategy within 5 months to maximise organisation's profitability by10%. Questions:What is the concept of launching new product in global market?How to analyse the effectiveness of introducing new services in front of target audienceand business competitors?What are the challenges of establishing new products in global market?How to analyse strategy of representing business services in new country that assist inmaximising organisation's profitability easily?P2 Produce a project management planProject management plan is the formal, approved and specific evidence that can beused for maintaining and managing the project in better manner. It is that document which isrequired to describe, develop, combine and coordinate various planning functions and2
activities effectively (Cranea nd Matten, 2016). Along with this, it will render data andinformation which are associated with cost, time, risk and so more within the project. In thecontext of John Lewis, it will help in developing appropriate and take accurate decisions forthe welfare of firm. In addition to this, it will help organisation in order to recognise theimpact in the form of positive on ethical, culture, economic factors of globalisation foroperating business with the help of finance, human resource, operation, production andmarketing. There are different aspects of project management plan that are described asunder:Cost- It is very beneficial for the company to investigate and invest cost forimplementing the project in a proper manner. In context to John Lewis, it is essentialto identify the cost for different aspects on different functions which are related tobusiness. Prediction of the estimated cost in a correct manner will create a developedbusiness plan for the actual implementation of plan. The cost of project is around5000 euro. With the help of globalisation, John Lewis help in expanding businessoperations and functions in all over the world. It is useful in gaining high amount ofcost value for an organisation in completing the project. Scope- It is used to identify the opportunities which are associated with the projectconcept in the future duration time period (Eckerson, 2010). It will assist John lewisto increase their business operations by providing various types of products andwhich allows them to take the advantage of required opportunities. In order toincrease their scope they need to analyse the impact of various factors related toglobalisation which enables the firm to offer better quality of products and servicesto their customers. The main scope of project is to analyse various opportunitieswhich are helpful in developing project effectively. In the large market place,respective company summer shoes gain attention of customers which assist inreaching with desired goals and targets effectively. This is required for firm is toanalyse potential buyers who are willing to buy such goods and services. Time- This factor is very important in order to recognise the estimated time requiredto perform each and every activity of the project effectively. In context to John lewis,the project requires long time for completing all the tasks and will assist incompleting various functions and activities in given period of time. The estimated3
time period of this project is 46 days for completion in given time period. The timewhich is required for launching new product which create issues for gaining attentionof large number of buyers. The impact of globalisation while compete with other bigbrands on business operations that will create major issue for them. As per the casescenario, company has target to reach with desired customers in given time period sothat they can easily achieve all target and goals in easy manner. Quality- The main purpose of developing the project is to provide best services andproducts in order to cater the need of different customers and requirements andmaintains high standard of quality products. In context to John lewis, various aspectsof cultural, economic and ethical factors of globalisation will assist business in orderto improve the quality in the products as well as in functional procedures. Theeffective quality of the respective company will also helps in competitive advantageas well help in gaining higher income and profitability in better manner.It is requiredfor an organisation is to focus on quality of project before enter in new market place.This will assist them in developing and formulating quality based projects for earninghuge income and revenue. Quality is related with raw materials that are necessary forany company for their products manufacturing and operate business at internationallevel. Communication- It is one of the most important factor within the organisationwhich develops and implements the projects in a better way (Gebauer, Edvardssonand Bjurko, 2010). Effective communication of employees will provide greatadvantage to the respective company which also helps in identifying loopholes whicheffect the firm success. An effective communication and coordination can easily leadtowards completing the project in a good manner.With the help of globalisation,John Lewis company can easily interact and communicate with their customers andpromote their desired goods and services among them. Risk- In the current business environment, every project includes some aspects ofrisk which are associated with the outcomes of plan. At the time of developing theproject, manger of the company needs to analyse all the possible risks. In context toJohn lewis, they should identify various types of risks such as economical. Ethicaland cultural which have a major effect on business functions and activities. There are4
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