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Managing a Successful Business Project - Betts Group Assignment

   

Added on  2021-01-03

30 Pages6370 Words109 Views
MANAGING ASUCCESSFULBUSINESS PROJECT

EXECUTIVE SUMMARY

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Brief introduction about the project..................................................................................1LITERATURE REVIEW................................................................................................................2Do you understand the concept of globalisation?...................................................................2Influence of business expansion of betts group in UK environment. ...................................3Relationship between business expansion and business environment of UK........................3DISCUSSION ON LITERATURE REVIEW.................................................................................3P2 Project management plan that covers various aspects including cost, scope, time, quality,communication and resources................................................................................................4P3 Work breakdown structure and a Gantt chart to provide time frames and stages.............6TASK 2............................................................................................................................................8P4 Small-scale research by applying qualitative and quantitative research methods............8TASK 3..........................................................................................................................................10P5 Research and data using an appropriate tools and techniques........................................10P6 Recommendations that arises from doing this research proposals and data analysis.....20TASK 4..........................................................................................................................................21P7 Value of undertaking the research to meet stated objectives..........................................21CONCLUSION .............................................................................................................................23REFERENCES:.............................................................................................................................24APPENDIX....................................................................................................................................25

INTRODUCTIONGlobalisation is defined as a process in which regional & national economies, culturesand societies have integrated via global network of trade. It is a way through which integration ofmarket within world economy expands. Multinational corporations are corporate firms whichcontrols and owns production of goods in more than one country (Ariely, 2012). These kind ofcorporations receive governmental support as they contribute in the growth of national economy.The present assignment is written in context with Betts Group which is an Australia basedfootwear retailer, headquartered in Perth. At present, company is successfully managing approx210 stores within Australia. This report covers aims and objectives for Company whileexpanding in a new destination i.e. UK. A project management plan is specified which willincludes aspects like scope, time, cost, risk, communication etc. Beside this, Gantt chart andwork break-down structure is also prepared. A small research is carried out with the help ofresearching tools and methodologies. At last, recommendations are given along with reflectionon values of undertaking the research. TASK 1P1 Brief introduction about the projectGlobalisation is a concept which is associated with international integration due toexchange of ideas, products, cultural aspects etc. Companies are expanding their business atinternational level due to the advancement in infrastructure, telecommunication andtransportation sector. Due to this, imports and exports of a firm increases and it occupies a strongpresence within international market. Expanding business activities and operations atinternational market will enhance the revenues & profits due to which it will became easy for thecompany to achieve its organisational goals and objectives desirably (BOUGUENOUS, 2012). Background of the research project: In terms of global context, each organisation have the opportunity to expand its presenceso that market-shares can be enhanced desirably. Globalisation is an aspect which interrelates &integrates different nations, continents, people and organisation within one another so that entireworld can became a unified nation. Due to international business, concerned company andcountry gets benefited due to access of advanced services, trade practice, technology andethnology etc. Betts Group is an Australian footwear retail company based in Perth. Head office1

of company is situated at Malaga, West Australia. At present, firm is owning brands betty, ZU,Airflex, Betts for her, Betty kinds within Australia only. Company wants to maintained a strongpresence within international markets (Brady and Davies, 2014). To achieve this, organisation isplanning to further expand their business at those countries which promises them high revenuesand profitability. As Betts Group is planning to expand in UK, business owner and manager ofcompany is required to consider various tools and functions associated with globalisation. Ifthese functions and tools will not be considered properly, then company can face business failurein the region where it was planning to expand. Title: “ To identify the impact of multinational corporations on the business environment ofUnited Kingdom. A case study on Betts Group”.Aim:To analyse the impact of business expansion of Betts Group on overall economy of UK.A case on Betts Group.Objectives: To understand the concept of globalisation.To explore the influence of business expansion of Betts group on the businessenvironment of UK.To identify the relationship between business expansion and business environment ofUK.Questions:Do you understand the concept of globalisation?What is the influence of business expansion of Betts group on the business environmentof UK.What is the relationship between business expansion and business environment of UK.LITERATURE REVIEWDo you understand the concept of globalisation?Globalization is the process of expanding products, technology and service across thelocal boundaries of their business. In social science or economic terms it refer theinterdependence of business around their globe. For developing countries globalization work as a2

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