MANAGING A SUCCESSFUL BUSINESS PROJECT

MANAGING A SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................1
PART 1........................................................................................................................................................1
P1. Devise clear aims and objectives for Tesla.......................................................................................1
P2: Produce a project management plan incorporating: costs, scope, time, quality, communication,
risk and resources....................................................................................................................................2
P3. Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion...............................................................................................................................................4
TASK 2........................................................................................................................................................6
P4- Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives for the chosen scenario.........................................6
TASK 3......................................................................................................................................................13
P5. Analyse research and data using appropriate tools and techniques for the chosen project.............13
P6. Communicate the appropriate recommendations............................................................................14
TASK 4......................................................................................................................................................15
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning and
performance...........................................................................................................................................15
CONCLUSION..........................................................................................................................................16
REFERENCES..........................................................................................................................................17

LIST OF FIGURES
Figure 1: Gantt chart....................................................................................................................................5
Figure 2: Facebook ad type performance and costs.....................................................................................6
Figure 3: Sample to show the effectiveness of content to reach customers................................................7
Figure 4: User preference on social media..................................................................................................7
Figure 5: Cost for advertising through various media.................................................................................8

LIST OF TABLES
Table 1: work break down structure............................................................................................................4

INTRODUCTION
From few decades, digital technology is being used as powerful tool to achieve effective marketing and
coverage to customer base. It has simplified the way to communicate and engage customers in business
and achieve expansion in business. Presented research will devise clear aims and objectives of Tesla
which is a leading American car brand. Research will devise goals and objectives on discussion of social
media marketing in Tesla. Research will develop project management plan including cost, resources,
communication, risk, time and quality. Research will provide work break down structure and Gantt chart
to meet the goals and objectives of Tesla. Small scale research will be conducted including data analysis
tools and techniques. Recommendations will be provided in research to use the tools and techniques and
results from data analysis toward the social media marketing. Value to undertake research for defined
goals and objectives will be reflected with learning and performance experience.
PART 1
P1. Devise clear aims and objectives for Tesla
Topic
Social media is emerging as a powerful tool to market the business and products. Social media can help
the organization to reach an effective set of customers for growth and sustainability. The presented
report is designed to understand the “impact of social media, especially Facebook Tesla in the United
Kingdom.” According to Customer Reports Journal, Tesla has topped to achieve 91% in Owner
Satisfaction Survey. The organization is leading in the United Kingdom as a top car brand, but it is on
eighth positing in the global market.
Background of case study
Digital technology has transformed the way to communicate, account and manage the business. Digital
innovations have supported the businesses to achieve their goals and objectives with customers.
Competitive advantages and efficient business practices are some of the significant benefits to the
organization. Innovations in digital technology are helping businesses to reduce the operational cost,
time of services and market the products and enhancing the profitability, productivity, and market share.
Facebook as leading social media tool is being preferred to engage customers, manage communication,
analyzes the business effectiveness and determines potential market or strengths (Stelzner, 2014).
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Today, Facebook is considered as the most efficient way to engage customers and market the products
and services to them.
Aim of the study
Tesla as a leading car brand in American market also has the expansion to multiple countries for
branded services and products, but the organization has the aim to innovate the ways to reach the
efficient number of customers and engage them in business. Therefore, the study aims to determine how
Facebook can be used to improve Tesla outcomes (Tansel, 2015). The organization has the aim to reach
and engage customers to ensure efficient customer satisfaction and expectation integration in business.
Objectives
 To understand relationship between social media marketing and customer interaction in context
of business. To analyse suitability of social media marketing in Tesla to meet customer expectations,
especially in United Kingdom. To determine the changes in marketing approaches of organization and align the practices to
social media marketing.
P2: Produce a project management plan incorporating: costs, scope, time, quality, communication, risk
and resources
Project management plan can be defined as the systematic documentation for the activities, stakeholders,
capabilities, and threats to meet the goals and objectives. Tesla has the importance of project
management plan to structuralize the approach and procedures to map the resources and capabilities to
achieve goals (Tuten and Solomon, 2017). It has a clear and concise definition of the project, its
requirements and potential outcomes along with further improvements. It holds the activities to executed
and activities those are completed. Therefore, it should be managed with project execution and need to
be communicated with critical stakeholder for their effective integration. Successive changes and
implementation in the plan also has to be incorporated with others to avail the information in right time.
Costs
Designing of adverts, implementation of the Facebook platform for marketing and monitoring of
campaign is determined by the budget of $50,000. Cost of social media marketing in Tesla includes
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