This report discusses the aims and objectives of implementing digital technologies at Marks and Spencer, project management plan, work breakdown structure and Gantt chart, small scale business through quantitative and qualitative methods, data analysis and interpretation, and recommendations for implementing digitalization.
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MANAGING SUCCESSFUL BUSINESS PROJECT
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Table of Contents INTRODUCTION...........................................................................................................................3 P1 Aims and objectives...............................................................................................................3 P2 Project management plan.......................................................................................................5 P3) A Work Break down structure and Gantt Chart to provide time frame and stages for completion for the proposed project management plan...............................................................6 TASK 2............................................................................................................................................8 P4) Small scale business through using quantitative and qualitative methods............................8 TASK 3..........................................................................................................................................10 P5 Data analysis and Interpretation...........................................................................................10 P6 Communicate appropriate recommendations.......................................................................17 TASK 4..........................................................................................................................................18 P7 Reflection on research conducted.........................................................................................18 CONCLUSION..............................................................................................................................19 REFERENCES..............................................................................................................................20
INTRODUCTION Digital tools and technologies are considered as the most essential part of modern business era as each small as well as large business enterprises are concern on implementing digital technologies in order to developing their performance and productivity at market place. Marks and Spencer is a chosen company for this particular report it is a large retail company which deals in variety of goods and services and widely concerned on satisfying the needs and wants of people at Marketplace(Axinte, Petrică and Barbu, 2017, June). This report contains the studyabouttheimplementationofdigitalTechnologiesatworkplaceanditsimpacton developing the working condition of firm and this particular report we will discuss about the essential AIMS objectives of the chosen scenario and effective project management plant in which cost scope time quality communication risk and resources are involved, appropriateness of work breakdown structure and Gantt chart, small scale research through applying qualitative and quantitative research methods analyzing Research and data through applying appropriate Tools and techniques will discussed in a detailed manner. P1 Aims and objectives In the world full of digitalization competition is so high and it is the major responsibility of organisation or its higher authority to apply most suitable resources as to attaining competitive edge at Marketplace the fundamental duty of an organisation is to satisfying the needs and wants of people at Marketplace were very much willing to taking benefits of our food products and services of farm each business organisation has some aims and objectives which are needs to be attempt by firm as to gaining higher growth and profitability.In this modern and competitive world it is essential for each business organisation to attain higher growth and profitability throughimplementingorganisationaloperationsineffectiveandappropriatemanner. Organizations are widely concern on applying digital tools and technologies in order to attaining ahigherandcompetitivepositionatmarketplace(CraneandMatten,2016).Effective implementation of digital technologies are beneficial for reducing the workload of employees which create benefit in completion of organisational task and duty in very short period of time. Aims and objectives are the predetermined statement which helps in providing a significant
direction to the firm or its management to implement all operations and functions in effective manner. Topic:“The impact of digital technology on business activities at Marks and Spencer”. Background of the project: In the world full of digitalization, technologies can be considered as the key element for firm as effective implementation of technologies is effective in attaining higher growth and success at market place. Marks and Spencer’s is a popular business firm. Laura Wade-Geary’s is the executive director of multichannel at Marks and Spencer’s. He manages the spearhead major digital transformation for the 130 years old retailers. The major focused area of Marks and Spencer’s is to implementing various digital technologies in order to promoting online marketing which create benefits for customers as well as company(Duffield and Whitty, 2015). The company is concern on satisfying the needs and wants of people through producing variety of products and services at market place. As to moving forward towards right direction company needs to follow some aims and objectives which are described as under: Aim:The impact of digital technology in supporting small business growth and innovation at Marks and Spencer’s. Objectives: To identify the impact of digital technology within Marks and Spencer’s ` To analyze the requirements for using digital technologies in enhancing performance and productivity of firm. To evaluate the appropriateness of digital technologies in implementing innovation at work place. Recommend various ways by which Marks and Spencer can attain high competitive gains in medical market. Questions: What are the impact of digital technology within Marks and Spencer’s ?
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What are the requirements for using digital technologies in enhancing performance and productivity of firm? How to evaluate the appropriateness of digital technologies in implementing innovation at work place? What are the ways by which Marks and Spencer can attain high competitive gains in medical market? P2 Project management plan Project management plan helps in organizing whole business activities in effective and systematic manner. An effective management plan create value in attaining growth and success at market place. Plan plays effective role in implementing all business activities in systematic manner. The manager of project plays effective role in designing the management plan as per effectively completion of task (Dutta and Bose, 2015). This undertaking administration design will incorporate every one of the exercises that will occur amid the entire procedure. It is essentially a formal archive that is important to be readied and with the assistance of this , the undertaking chiefs guide, screen and control the workers. In creating an effective management plan is is essential for a manager to considered various aspects such as cost, scope, time, quality, communication,riskandresourcesetc.themanagerofMarksandSpencer'swillmake appropriate use of all these factors in order to attaining success in the management project. The factors are described as under: Cost:This consist to be the primary aspect which is needs to be taken into proper consideration by the researcher at the time of conducting an effective project. It is essential for project manager to make appropriate arrangement of capital and funds in order to implement all business operations in effective manner(Söderlund, J., 2011). Marks and Spencer spend a huge amount in the adding some new and advance feature in their products and services in order to gaining attention of people at market place. Time:This is also an another essential aspect of management plan which is signifiant for a manager to be considered in appropriate manner(Gama,Sjödin and Frishammar, 2017). At the time of creating a project management plan manager needs to set a specific time period in order to implement all task as per the priority of project. This create value in completion of task in desired period of time.
Scope of the Project:Administration of an association has need to build nature of item and administrationsinthiswayimproveconsumerloyalty'sandalsomarkanincentiveat commercial centre. Analyst apply this apparatus of organization with in venture work and make business tasks far and wide and not constrained to disconnected enterprises but rather now they are spreading their business exercises too. In current market situation the extent of task is high in their temperament as in present day time is comprise all open doors which bolster whole work with a specific end goal to rise benefit and higher market position(Kaiser, El Arbi and Ahlemann, 2015). Risk:Risk and issues are uncertain in nature and these are arising in any situation or in any condition. As a reputed company Marks and Spencer is concerned on developing new and innovative products at market place through taking risk. In the field of business it is necessary for firm to take risk in order to attaining high growth and success at market place. Communication:As a well reputed organisation Marks and Spencer is focused on establishing an effective communication channel in order to managing the flow of data and information in effective manner(Serra and Kunc, 2015). An effective communication helps the firm in attaining high growth through establishing coordination among employees. P3) A Work Break down structure and Gantt Chart to provide time frame and stages for completion for the proposed project management plan. In an organisation manager plays effective role in managing all business activities in order to attaining higher growth and success at market place. There are two essential aspect which are applied by Marks and Spencer as to managing organisational activities in most effective and efficient manner, which are described as under: Gantt Chart: It is a graphical portrayal of any exploration venture. Vast number of associations utilize Gantt outline for better planning of their undertaking and it additionally provide guidance in successful activity of every last errand that held in business firm. It comprise as a bar diagram that mirror the begin and complete time of any specific venture(Kerzner and Kerzner, 2017). The procedure of Gantt chart is generally utilized by associations for building up a period criteria in which the administration of exercises related with assignment is simple and powerful. This
canbeconsideredasananothercompellingtechniqueforactualizingundertakingand obligations in all around oversaw way(Ries, 2011). Lodging occasion Hotel apply this procedure for overseeing time for each assignment, with the goal that it is simple for firm to accomplish upper hand through accomplishing hierarchical objectives and destinations. Work-break down structure: It can be considered as the best strategy for separating all business exercises in regard of finishing business in given time frame. It is most utilized idea in each business firm to distribute business exercises into various parts. This framework predominantly helps in accomplishing hierarchical objectives and targets in given time-frame(Baiden and Price, 2011). This is broadly embrace by business associations keeping in mind the end goal to lessen the work stack from the representatives. A breakdown structure is essentially intended to keep up the work according to the given time plan. Each firm assume a huge part in doling out a specific time for every last undertaking since it the time isn't chosen than workers are not performing exercises in successful way. Work breakdown structure is comprise as tree structure which partition a major task into different little divisions for dealing with the work in powerful way.
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Illustration1: Work-break Down structure (Source: Work Breakdown Structure 2017) TASK 2 P4) Small scale business through using quantitative and qualitative methods. In this modern era the major motive of each small as well as large business enterprises is to attaining high growth and success at market place. Organizations are widely concern on implementing new and advance technologies in respect togaining attention of buyers towards the firm. The effective implementation of technologies is creating value in producing more and more goods which are effective for fulfilling the desires of buyers. Marks and Spencer is adopting new and suitable technologies in order to developing their production and operation. Organizations are mainly applying qualitative and quantitative tools as to collect information as per performing business operations in effective manner(Chang, Walters and Wills, 2013). Qualitative Method: This strategy is broadly utilized as a part of securing information which depends on the quality viewpoints. In this information must be accumulated based on quality estimation of data(Eweje, Turner and Müller, 2012). Quantitative Method: With this method, information has been assembled based on amount. For the most part, specialists utilize this technique for gathering important and huge information for
their examination venture. These aides in distinguishing right outcomes with the assistance of scientific apparatuses and methods. Questionnaire Name: Age: Gender: Phone Number: Email: Address: Q1) Does the implementation of digital technologies are beneficial for Marks and Spencer? Yes No Q2) What are the major benefits of applying technologies at work place? Expansion of Business Easy business operations Increasing sales Enhancement in production Q3) In which term digital technologies are effective in organizations growth? Time Management Cost Management Q4) Is it required for Marks and Spencer to implement innovation? Agree Disagree Q5)What kind of reaction will be faced by Marks and Spencer after bringing this new development? Positive Negative Q6)Whatisthemajorreasonforcompanytoadopttechnologieswithintheworking environment? Gaining attention of customers Developing revenue Enhancing Market Share
Q7) In this modern era which is the most preferred method for doing business? Online Marketing Traditional marketing Q8)Any suggestions for implementing digitalisation in a better and effective manner. TASK 3 P5 Data analysis and Interpretation Q1) Does the implementation of digital technologies are beneficial for Marks and Spencer? Frequency Yes16 No4 Q2) What are the major benefits of applying technologies at work place?Frequency Expansion of Business6 Easy business operations5 Increasing sales4 Enhancement in production5 Q3) In which term digital technologies are effective in organizations growth?Frequency Time Management10 Cost Management10 Q4) Is it required for Marks and Spencer to implement innovation?Frequency Agree11 Disagree9 Q5)What kind of reaction will be faced by Marks and Spencer after bringing this new development? Frequency Positive18 Negative2 Q6) What is the major reason for company to adopt technologies within the working environment? Frequency Gaining attention of customers10
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Developing revenue4 Enhancing Market Share6 Q7) In this modern era which is the most preferred method for doing business?Frequency Online Marketing15 Traditional marketing5 Q8)Any suggestions for implementing digitalisation in a better and effective manner. Theme 1: The implementation of digital technologies is beneficial for Marks and Spencer. 4 Yes No Interpretation: As per the above given graph it has been concluded that the implementation of digital technology is beneficial for each business enterprises and in this modern era organizations are widely concern on implementing digital equipments at work place. 16 out of 20 people are agree with this statement and remaining people are not satisfied with the same.
Theme 2: The major benefits of applying technologies at work place. Expansion of Business Easy business operations Increasing sales Enhancement in production 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 6 5 4 5 Series1 Interpretation: According to the given chart it has been evaluated that technologies plays vast role in business organisation, there are various benefits of applying digital technologiessuch as enhancement in production, increasing sales, making business operations easy and expansion of business at large scale.
Theme 3: In different manner digital technologies are effective in organizations growth. Time Management Cost Management 0 1 2 3 4 5 6 7 8 9 10 1010 Series1 Interpretation: As per the above given report it has been determined that digital technologies are effective in saving time and cost as well. In this respondents give equal priority to each option as it is effective in managing time and cost within the working environment.
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Theme 4: It is required for Marks and Spencer to implement innovation. 11 9 Agree Disagree Interpretation: According to the above given project it has been analyzed that in order to attaining higher growth and success it is required for Marks and Spencer to implement innovation within the working environment. Majority of people are agreeing with this statement.
Theme 5: Marks and Spencer faces positive reaction after implementing digital technologies. PositiveNegative 0 2 4 6 8 10 12 14 16 18 18 2 Series1 Interpretation: According to the above given graph it has been concluded that Marks and Spencer faces positive reaction after implementing digital technologies. 18 out of 20 people are in favor with this statement and remaining people are not in favor with the same.
Theme 6: There is various reasons for company to adopt technologies within the working environment. 10 4 6 Gaining attention of customers Developing revenue Enhancing Market Share Interpretation: According to the above given discussion it has been concluded that there are various reason for which company adopt digital technologies within the working environment such as gaining attention of customers, developing revenue and enhancing market share.
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Theme 7: In this modern era which is the most preferred method for doing business. Online MarketingTraditional marketing 0 2 4 6 8 10 12 14 16 15 5Series1 Interpretation: From the above data, it can be concluded that 15 out of 20 people think that traditional method should be adopted by the company but 5 think that they should adopt modern method. P6 Communicate appropriate recommendations From the above mentioned report it has been recommended that it is essential for each business firm to implement digital tools and technologies in order to attaining higher growth and success at market place. In this modern and competitive world competition is so high at market place and organizations are widely concern on implementing digital technologies in order to attaining higher competitive edge at market place(Cláudio and et. al., 2010). In the present report Marks and Spencer apply qualitative analysis as to better understanding of work. The computerized innovations are useful in getting the more favorable position to business and additionally crating notoriety of firm at the aggressive market. Director ofMarks and Spencer utilizes powerful methodologies so as to work in a legitimate way on appropriate time. Concerning innovation, it is essential that administrator of Marks and Spencer ought to give the preparation to representatives and guide them with respect to utilizing new innovation in a successful way. This organization should secure the information of staff individuals and clients.
It is fundamental that Marks and Spencer should utilize the better channels of correspondence from trading data and information from various divisions. Administration can share diverse data from one system to other on ceaseless premise. Individuals inside and outside the world can recover the information. So accordingly it requires less investment of senior administrators to get to records, download any archive from cloud and they don't need to sit tight for youngsters who open document for them. It additionally spares the season of chiefs. This innovation helps in making the system everywhere throughout the nation. TASK 4 P7 Reflection on research conducted Research is a complex process which is conducted as to analyzing any kind of issue in effective manner. There are different quantities of faults which happens at a working time of any undertaking. Along these lines, a specific need to execute them in like manner in which they can deal with any issues and issues which are emerges inside a way. This is helpful for them in influencing an appropriate task to report and make an effective utilization of laborers. Singular effectiveness implies by executing activities appropriately and in addition comes about viably. From specify report, I assess that digitalization is essential for the business keeping in mind the end goal to picking up the more upper hand to business. It helps in accomplishing the goals and goals of firm and also pulling in vast number of buyers at commercial center. It is imperative that specialist ought to build up the best possible arrangement for each assignment in a methodical way. It is useful giving appropriate way of each action in consecutive way. There is a composed arrangement which is created through an examiner to set the time and grouping of each assignment. Appropriate Plausibility consider is imperative to examination of how effectively a task can be finished, representing factors that influence it like financial, technological,legal and planning factors with a specific end goal to assess the legitimacy of research. So it is essential for venture director to deal with every one of the exercises all together keep running in a compelling way. At the season of beginning reaserch it is surely understand by the specialist that what sort of information require which give esteem expansion to their examination targets. Their are parcel of issues, issue looked by specialist, in the event that when utilizing poll, individual meetings and study technique utilized under it. Here and there in individual meeting questioner isn't intrigued
to give the appropriate response of chose addresses so non alteration prompts biasness, in accuracy in entire task. CONCLUSION As per the above given report it has been concluded that in this modern and competitive era organizations are concern on implementing digital technologies at work place in order to attaining high growth and success through enhancing the production and operations of firm. In today’s scenario digital technologies are consist as an essential approach which is effective in making a business more reliable and successful in nature.In this modern era is small as well as large business Enterprises our concern on implementing digital Technologies which are helpful in contributing huge efforts in developing organisational performance and also create value in enhancing productivity of firm.
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Söderlund,J.,2011.Pluralisminprojectmanagement:navigatingthecrossroadsof specialization and fragmentation.International Journal of Management Reviews. 13(2). pp.153-176. Online Research Methodology, 2017. [Online]. Available through: <https://explorable.com/research- methodology>.