Types of strategies and initiatives for building a diverse and inclusive workforce at Louis Vuitton UK

This research report focuses on the strategies and initiatives implemented by Louis Vuitton UK to build a diverse and inclusive workforce. It examines the importance of diversity and equality in organizations and explores the current issues related to equality and diversity in the workplace. The report also discusses different research techniques used to gather information and provides insights into the project management plan and work breakdown structure. The research aims to assess the effectiveness of diversity and inclusivity strategies in encouraging the employment of LGBTQ individuals.

Managing A Successful
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Project aims and objectives....................................................................................................1
Develop a project management plan......................................................................................2
Develop work break down structure and Gantt chart.............................................................4
Research Techniques..............................................................................................................7
Recommendation..................................................................................................................13
Reflection.............................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
Project Logbook.............................................................................................................................16
Performance Review......................................................................................................................20

“Types of strategies and initiatives that Louis Vitton UK has put in plan to build a
drivers and inclusive workforce ”
INTRODUCTION
Diversity and equality can be consider as a major part of organisation as it helps in
enhancing employees satisfaction (Ahmed, Jimenez-Jimenez and Martínez-Costa, 2013).
Company have employees with different part of the world and with different cultures. It is very
important to promote equality and diversity as it helps in smooth functioning of organisation.
Equality refers to ensuring that each and every employee have equal opportunities irrespective of
their caste, culture, gender etc. Diversity can be define as a replacing difference of people and
groups with the positive values. In this research, chosen company is Louis Vuitton. This is a
French multinational company which is dealing in fashion retail sector. Louis Vuitton was
established in 1854 and founder of this organisation is Louis Vuitton. This company is located on
70 countries and there are total 4592 number of stores in the world. Louis Vuitton has 156088
employees which is helping this company to earn revenues of € 46.8 bn plus 10% also. This
company is gaining € 10 bn profit from recurring operations and its net profit group share is €
6.4. Its headquarter is located in Paris, France and it is providing high quality luxury goods to
different part of the world. This is one of the top brand of fashion industry. In this research
includes detailed study about equality and diversity as well as its current issues at the work place.
It consist of different types of strategies such as celebrating diversity, minimising discrimination
in order to response of sexual harassment issues in respective organisation. This research report
include different methods to collect and gather important information in order to conduct a
proper investigation.
MAIN BODY
Project aims and objectives
Background of Project:
Louis Vuitton is a well known and leading brand in fashion retail sector. It is providing
fashion luxury products of high quality. This is a French fashion house and retail company which
is providing ready to wear products (Annanperä, Liukkunen and Markkula, 2016). It product line
includes shoes, watches, jewellery, sunglasses, clothing products and many more. Headquarter of
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Louis Vuitton company is located in Paris, France and it is providing its products and services to
various parts of the world. This company was introduced by Louis Vuitton in 1854. this
company is selling its high quality products to boutiques, departmental stores as well as through
e- commerce section. This company is using different strategies which helps in encouraging
diversity within organisation. Strategies such as communicating positive impact diversity within
organisation, communicating diversity policies and many more. In this research project primary
and secondary data is collected information and data. Proper project management plan needs to
be developed so that right information can be identified. Topic of research is-
How have companies responded to current issues of equality and diversity in the
workplace.
Aim
“To assess the type of diversity and inclusivity strategies and initiatives to encourage the
employment of LGBTS and effectiveness of the strategy”.
Objectives
● To analyse type of diversity and inclusivity strategies that can be implemented in an
organization.
● To determine how diversity, inclusivity strategies and initiatives encourages employment
in an organization.
Questions
● What type of diversity and inclusivity initiatives are being pursued by Louis Vitton to
attract LGBTQs to work in the organization?
● How effective are those initiatives?
Develop a project management plan
Project management plan can be describe as a framework for conducting all activities of
project in effective and efficient manner. This plan is very useful in completing all task on time
as well as carry out all activities in best possible manner (Bell and Harrison, 2018). It can be
define as a plan which is important in managing all activities of a plan. Project management plan
will help in predicting time duration that is required to complete all task of project. It will define
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goals and deliverables of the project as well as it includes cost, quality, time, duration,
communication, risk and scope of the project.
 Cost- This includes the amount of money that will be required by researcher to complete
this research project. In order to conduct and effective research, researcher needs to
identify how much cost will be required to effectively conduct all task. Cost is very
important for accomplishing desired results from the research project. For this research,
researcher will require approx £250 and for effectively completing this project £300 will
be required.
 Resource- There are various resources which is required by researcher in order to
conduct as a successful research project. Resources such as financial resources, different
assets, management tools and analytical tools etc. These resources will help in achieving
desired objectives.
 Time- It can be define as a time duration that is required to conduct all task in effective
manner. It is very important to select right set of time duration in order to complete all
task as well as achieving all desired results. For completing all activities of this research,
researcher will require approx 7 weeks of time frame. In order to completely finish this
project, approx 3 months of time duration will be required.
 Quality- Quality can be define as a standard of research project. It is very important for
researcher to complete all task and activities with high quality in order to provide better
research project (Brown, 2013). Researcher have to collect various data and information
for conducting research project in most effective manner. It is essential that collected data
should be appropriate as well as accurate as per the requirement of research.
 Risk- This is the component in project management plan which can affect research. It
includes all those negative factor that can have adverse effect on project. For this research
project researcher needs to collect information form various source. It include risk of
collect wrong and inappropriate data which can effect the whole research project. There
is huge risk involved of data and information while conducted this research project such
as wrong information. Strategies for managing the risk to that investigate needs to check
that quality of information collected by different sources.
 Communication- This is one of the most important part of research and play a crucial
role in effective and efficient working of research project. For collecting information as
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well as completing all activities of research in best possible manner, researcher needs to
communicate with different people in order to collect appropriate information. This is
very helpful in gathering right information as well as use it in correct manner to conduct
an effective and efficient research. Communication tools used by researcher is
questionnaire and so on.
 Scope- It includes the future scope of the project. This research project is based on the
strategies that will help in dealing with the current issues of equality and diversity within
the workplace (Evans and Johnson, 2013). Scope of research will help in identifying what
will be the future of research project that helps in dealing with the issues. It is very
important to develop effective and efficient strategies that is beneficial in resolving
issues of sexual harassment as well as equality and diversity.
Develop work break down structure and Gantt chart
Work breakdown structure
This is a very important tool as it helps organisation in key projects and task to complete
in an effective manner. Work breakdown structure is a process which divide large and complex
task into small as well as manageable parts. It is in a form of tree hierarchical structure which
includes various steps to complete large project in effective and efficient manner. By breaking
large task into small part, it helps in enhancing productivity as well as achieving set targets and
goals. Work break down structure is an important tool which helps in creating independents task
which are easily measurable (Fageha and Aibinu, 2013). It lead to determining cost which is
required to complete each and every task. Through work break down structure tool researcher
can easily track the progress of the scheduled task.
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Gantt chart
Gantt chart was developed by an American engineer Henry Gantt and motive of introducing
Gantt chart is to provide a illustration of scheduled task in a form of graphical representation. It
is in a form of bar chart and it includes relationship between current schedule status and
activities. This is an effective tool which is commonly used for tracking activities of a project. In
this information about task as well as time required to complete task is mentioned in the form of
chart. Performance review and logbook are place in appendix section of this report.
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Research Techniques
Qualitative research
This type of research is helpful in gaining proper understanding and information about
reasons, sentiment, motivation and many more. Qualitative research can be define as a
exploratory research as it provide in depth detail about the topic. This research majorly focus on
area which includes individual, culture, societies etc. Qualitative research helps in providing
answers to what and why regarding the topic. Investigator using this research method will be
able to get proper and detailed information. This type of research includes face to face interview,
case study, focus group, record keeping and many more.
Quantitative research
Quantitative research can be define as a method of collecting and gathering data which
can be represented in the form of quantifiable data. This is a systematic way of investigation and
data which is collected in this is in statistical and mathematical form (Fernandez and Rainey,
2017). There are various ways through which data is collected in this type of research and some
major methods are survey, experiments, correlation, observation and so on. Quantitative research
is more measurable as well as structured as compare to qualitative research.
In this research, researcher has used qualitative research in order to collect more
appropriate data. Quantitative methods that is used in this research are online data, books and
journals as well as data for business documents. Quantitative methods that is used in this
research are online data, books and journals as well as data for business documents. In this report
survey questionnaire has been developed in order to collect qualitative as well as quantitative
data for conduct an effective research.
Data collection
Data collection can be describe as a process of gathering important data and information
that helps in conducting research in effective and efficient way. It is a systematic approach
measure and analyse data. Collected data is very helpful in answering the relevant questions as
well as evaluating outcomes. There are two methods which help in collecting and analysing
appropriate data and information from different sources.There are two methods which help in
collecting and analyzing appropriate data and information from different sources. In this report
questionnaire method is used to collected data.
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There are two major sources of data collection such as primary and secondary data. These
methods are mention below in detail. Primary data: Primary data refers to a sources of data collection in which is collected for
the first time and it has never been used before. Researcher who collect primary data are
known as owner of data and primary data is a first hand source of collecting data. There
are various ways through which primary data can be collected such as survey, interview,
observation, experiments and so on (Gangotra and Shankar, 2016). Primary data helps in
providing more accurate and appropriated data. But, there are some drawbacks also such
as it require huge cost and time to collect and analyse primary data.
 Secondary data: This type of data collection method includes gathering information from
various sources such as online data, books and journals, business documents, government
papers and many more. Secondary data is a method of collecting information though
different sources as well as data which is collected in primary research. In this researcher
use will gather information as well as use this data for conducting research in effective
and efficient way. This is a easy method of collecting data and it helps in saving time as
well as money. There are some disadvantage of collecting data through secondary data
that information may not be appropriate.
In order to collect more appropriate and accurate data, researcher has conduct
questionnaire survey that will help in providing more useful information. For collected primary
data information for questionnaire survey is collected. For secondary data, researcher has used
data which is available on internet as well as collected information form different books and
business documents. Both of these method has been useful in conducting research in effective
and efficient manner.
Sampling
Sampling can be define as a method that is used to analyse number of observation in
order to determine the value of large population. It is very difficult to collect data and
information from large number of people so sampling method will be very useful for identifying
results. Sample will represent the data and information as a whole population (Jeston, 2014). In
this method, researcher will only collect data from the selected sample from random sampling
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method and analyse results for larger number of people. For this research, investigator has
selected 30 sample size who are employees of respective organisation.
It is very important that researcher is conducting the study in ethical manner as it will
help in developing positive image and achieving objectives. Research ethics majorly deal with
the analysing ethical issues that are related to data collection as well as analysing it in more
effective and efficient manner. It is essential that investigator used correct and appropriate
methods to collect data and information.
Questionnaire
1) What is your gender?
 Male
 Female
2) How long have you worked for Louis Vitton?
 Less than 1 year
 1-2 years
 Over 2 years
3) What type of diversity initiatives taking place in Loius Vitton at the moment?
 More female employees
 Employees of colour
 LGBTQ employees
4) What is Louis Vitton view on employees LGBTQs in organisation?
 Productive
 Non productive
5) What strategies are being used by the company to employ LGBTQS?
 Meetings
 Social media
 Networking and contacts
 Job advertisement welcoming application of LGBTQs
6)Employees at Louis Vitton have negative attitude towards working with LGBTQ staff
 Strongly agree
 Strongly disagree
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 Neutral
7)In your view, how would you rate the effectiveness of Louis Vitton’s diversity and inclusivity
initiatives regarding LGBTQs?
 Very effective
 Not effective
 Neutral
Theme 1: Gender of the respondent.
1) What is your gender? Frequency
 Male 17
 Female 13
Interpretation : From the above graphical representation it can be evaluated that most of
the employees working in the respective company are males. In this survey majorly of
respondents are males as 17 person of out 30 has marked on male. Where as only 13 has marked
as a female. So from this it can be easily identified the there are more number of employees
working in Louis Vitton company.
Theme 2: Work duration of employee within Louis Vitton.
2) How long have you worked for Louis
Vitton?
Frequency
 Less than 1 year 6
 1-2 years 14
 Over 2 years 10
Interpretation : Through the data collection of the survey it can be identified that most of
the employees that are working within this company has been part of Louis Vitton from 1 to 2
years. Most of the employees that is 14 our of 30 has marked as their work duration in this
company is from 1- 2 years. Where are 6 employees have only 1 year of less working experience
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with respective organisation. There were 10 employees in this survey who have experience of
over 2 years of working within Louis Vitton organisation.
Theme 3: Different type of diversity initiative that could be taken by company
3) What type of diversity initiatives taking
place in Loius Vitton at the moment?
Frequency
 More female employees 7
 Employees of race 8
 LGBTQ employees 15
Interpretation : Diversity is a very important part of organisation and from the above
graphical representation initiative taken by Louis Vitton company in order to enhance diversity
in the organisation. There are various diversity initiatives such as more female employees,
employees of colour and LGBTQ. From the data collected in survey majority of employees feel
that LGBTQ is the most effective initiative that should be taken by Louis Vitton company to
enhance diversity in organisation. Most of the respondent such as 15 has feel that LGBTQ is
better way where as other employees that is 7 voted for more female employees within
organisation is better way. And other 8 employees out of 30 has feel that by hiring employees of
different race will be more suitable way of promoting diversity in workplace.
Theme 4: View of employees on LGBTQs in company.
4) What is Louis Vitton view on employees
LGBTQs in organisation?
Frequency
 Productive 26
 Non productive 4
Interpretation : From the data which is represented on the above shown graph it can be
evaluated that most of the employees that are working in Louis Vitton feel that LGBTQ will be
very effective. Out of 30 respondents 26 feels that this initiative taken by company will lead to
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increase overall productivity and performance of employees. Where as other employees that 4
out of 30 feels that this will be non productive from respective company and this will reduced the
performance of employees.
Theme 5: Strategies used for employing LGBTQs in organisation.
5) What strategies are being used by the
company to employ LGBTQS?
Frequency
 Meetings 5
 Social media 6
 Networking and contacts 4
 Job advertisement welcoming
application of LGBTQs
15
Interpretation : There are various strategies that is used by respective company in order
to employ LGBTQs in workplace. Through the above collected data it can be concluded that
there are 15 employees out of 30 who feels that job advertisement welcoming application of
LGBTQ will be most useful strategies. Where as out 5 and 6 employees has suggested that
meetings and social media respective is most effective strategies for this company. Where as
other 4 respondents out of 30 has suggested that networking and contacts will be more suitable
for Louis Vitton company to employ LGBTQs.
Theme 6: Attitude of employees towards LGBTQ staff member.
6)Employees at Louis Vitton have negative
attitude towards working with LGBTQ staff
Frequency
 Strongly agree 5
 Strongly disagree 15
 Neutral 10
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Interpretation : From the above graphical representation attitude of employees towards LGBTQ
staff member within organisation can be analysed. It has be identified that employees of Louis
Vitton company are have very positive attitude towards LGBTQ. From the collected data it can
be state that most of the employees that 15 feels that they do not have negative attitude reading
working with LGBTQ staff in organisation. Where as other 5 respondents agree that they have
negative attitude towards working in LGBTQ staff. From the 30 respondents 10 were neutral,
they neither has positive attitude nor negative attitude.
Theme 7: Effectiveness of Louis Vitton's diversity and inclusivity initiatives regarding
LGBTQs.
7)In your view, how would you rate the
effectiveness of Louis Vitton’s diversity and
inclusivity initiatives regarding LGBTQs?
Frequency
 Very effective 16
 Not effective 4
 Neutral 10
Interpretation : From the above graphical representation it can be easily identified that
majority of employees working in Louis Vitton company feels that LGBTQs is a very effective
diversity and inclusivity. According to data there are 16 employee who has responded that this
initiative is very effective where as other 10 respondents out of 30 are neutral and they do not
feel that LGBTQ initiative take by respective company will have impact on diversity and
inclusivity. Where as other 4 respondents are feel that it is not very effective strategies for Louis
Vitton company in order to enhance diversity and inclusivity at workplace.
Discussion and Finding
From the above analysis of data it has be determined that equality and diversity play a
crucial role in organization and it will have huge impact on employees as well as their
performance. This company has more male employees and this company needs to take various
initiative in order to promote equality and diversity with in organization.
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Recommendation
On the basis of above research report, there are some recommendation for dealing with
sexual harassment issues as well as enhancing employees performance. These recommendation
will help in develop positive brand image as well as increase employee satisfaction. Some of the
recommendation are mention below.
 It is very important to follow all rules and regulation set by government. There are
various laws and legislation for sexual harassment as well as equality and diversity.
Company can smoothly conduct its business activities by following all rules and
legislation of government.
 Organisation should develop strict policies in order to deal with different sexual issues.
This will help in dealing with sexual harassment as well as other issues in effective and
efficient manner.
 It is essential to provide right training and education to employees which will help them
in dealing with sexual harassment issues. In these training program, company should
focus on providing proper information about diversity and equality as well as how to deal
with sexual harassment issues.
 Company should provide equal opportunities to all employees and treat each and every
employee fairly, irrespective to their background and culture.. This will be very helpful in
gaining trust from employees as well as enhancing their performance.
 It has recommended to manager to use Job advertisement welcoming application of
LGBTQs strategies for development of business.
 This company should continuously take diversity and inclusivity initiatives regarding
LGBTQs.
Reflection
This research has been very useful for me as it helps in enhancing my skills and
knowledge. While completing this research project I have to deal with various issues and
problems. The major issues I come across was time requirement as well as financial issue.
Though this research I have gain in-depth information regarding quality and diversity as well as
sexual harassment. I have identified that diversity and equality is very significant part of
organisation and it can effect its working. I have understood that sexual harassment a critical
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issue which needs to be handle carefully. I have given my best to complete all tasks of this
research in effective and efficient way. While conducting this research there are some limitations
of this research project is time management issues. Methods and approaches that is used for
performing business activities are quit difficult and time consuming. I have learned how to
manage all activities on time and tried completed all task in best possible manner. I have
identified that there are various strategies which will help company to resolve these issues and
enhance employees performances.
CONCLUSION
From the above report, it can be concluded that there are various rules and regulation set
by government in order to enhance equality and diversity within organisation. Company should
strictly follow all of the rules for smooth functioning of organisation. It is important that
organisation train and educate employees regarding equality and diversity as well as all
employees should be well aware about sexual harassment issues. On the job and off the job
training will help in employees to deal with issues as well as take right action against these types
of issues. This will be very helpful in overcoming with sexual harassment issues in organisation
and enhancing employees satisfaction.
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REFERENCES
Books and Journals
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge
Management. 17(2). pp.195-207.
Annanperä, E., Liukkunen, K. and Markkula, J., 2016. Managing emerging business
ecosystems–A knowledge management viewpoint.
Bell, J. and Harrison, B.T., 2018. Vision and values in managing education: Successful
leadership principles and practice. Routledge.
Brown, A., 2013. Managing challenges in sustaining business excellence. International Journal
of Quality & Reliability Management. 30(4). pp.461-475.
Evans, J.D. and Johnson, R.O., 2013. Tools for managing early-stage business model
innovation. Research-Technology Management. 56(5). pp.52-56.
Fageha, M.K. and Aibinu, A.A., 2013. Managing project scope definition to improve
stakeholders’ participation and enhance project outcome. Procedia-Social and
Behavioral Sciences. 74. pp.154-164.
Fernandez, S. and Rainey, H.G., 2017. Managing successful organizational change in the public
sector. In Debating Public Administration (pp. 7-26). Routledge.
Gangotra, A. and Shankar, R., 2016. Strategies in managing risks in the adoption of business
analytics practices: A case study of a telecom service provider. Journal of Enterprise
Information Management. 29(3). pp.374-399.
Jeston, J., 2014. Business process management: practical guidelines to successful
implementations. Routledge.
Lu, V.N., Plewa, C. and Ho, J., 2016. Managing governmental business relationships: The
impact of organisational culture difference and compatibility. Australasian Marketing
Journal (AMJ). 24(1). pp.93-100.
Martini, A., Pareto, L. and Bosch, J., 2013, June. Improving businesses success by managing
interactions among agile teams in large organizations. In International Conference of
Software Business (pp. 60-72). Springer, Berlin, Heidelberg.
Mattel, B., 2015. Catering: a guide to managing a successful business operation. John Wiley &
Sons.
Morrison, A.M., 2013. Marketing and managing tourism destinations. Routledge.
Sharan, A.D. And et.al., 2015. Managing the delivery of health care: what can health care learn
from the business community?. Clinical Spine Surgery. 28(7). pp.254-257.
Slawsky, J. and Zafar, S., 2017. Developing and managing a successful payment cards business.
Routledge.
Smith, W.K., Gonin, M. and Besharov, M.L., 2013. Managing social-business tensions: A
review and research agenda for social enterprise. Business Ethics Quarterly. 23(3).
pp.407-442.
Velu, C. and Stiles, P., 2013. Managing decision-making and cannibalization for parallel
business models. Long Range Planning, 46(6), pp.443-458.
Wang, W. and et,al., 2017. Managing component reuse in remanufacturing under product
diffusion dynamics. International Journal of Production Economics. 183. pp.551-560.
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Project Logbook
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Project Logbook
Name
and ID
Project
Title:
WEEK 1 (from… to …)
Your progress
What have you completed?
I have completed research report on the topic “Types of strategies and initiatives
that Louis Vitton UK has put in plan to build a drivers and inclusive workforce .”
Did you fulfill task requirements?
Yes.
Are you on track and within deadlines set?
Yes.
Did you need to make any changes to your project management plan?
No.
Risks and issues
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
I have identified that I have lack of time management skills. These skills are very
important to completed all task within deadline.
Did you identify any additional risks/issues that have an impact on the project
management plan?
Yes I have identified that while conducting this issue that is lack of time issue.
What barriers did you face?
Major barriers which I came across while conducting this research was lack of time.
How did you overcome them?
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In order to overcome, I have try to full fill all the requirement of task and complete it
within set time duration. I keep a track on all activities and able to complete all task
activities in selected time frame.
New ideas and change of project direction
Are you considering to change your project direction? If yes, provide details.
No.
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems?
When I was dealing with issues and problems in research, I feel very frustrated.
Did I find it useful to complete the tasks?
I found that completing this task will help in enhancing by knowledge bases and
information.
How well have I performed? What did I contribute?
I think I have performed well and able to complete all task on time. I contribute my
efforts and skills in this research.
What can I improve on next week?
I need to improve my time management skills.
How might this learning apply in the future?
This learning will help in my future career as well as enhance my professional skills.
Tasks planned for next week
Which tasks are priority?
Collecting right data and information was my first priority.
Have you set aside sufficient time for completion?
Yes I think I have set sufficient time frame for completing this research.
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Project plan status to date
Behind On time Ahead
Comments from tutor (To be addressed by student)
Comments:
Date:
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Performance Review
Performance Review
• What was the project supposed to accomplish?
Accomplished project was on “Types of strategies and initiatives that Louis
Vitton UK has put in plan to build a drivers and inclusive workforce”
• Did the project succeed in its aims? How do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes project has succeed to it aims as I was able to compelete all the required task
on time.
• What things do you think worked well and why? Evaluate all aspects of the
project (e.g. initial inception, project activities and project outcomes) from a
range of perspectives.
I think my communication skills has worked really well as it helps me in
collecting right information for research. Project outcomes was as per the
standards.
• What problems emerged during the project and how were they tackled? Was
there timely identification of issues and resolution during the project process?
Lack of time was the problem that emerged and it was tackled timely as my
senior person has helped me in dealing with this issue.
• What did you learn from undertaking the project?
I learn many things from this research such as time management as well as gained
in depth information about the topic.
• How would you rate your performance as project manager?
I will rate it as 8 out of 10.
• What strengths and weaknesses of your performance did you identify?
My strengths was communication skills and fast leaning skills. Weaknesses was
lack of time management skills.
• How will this inform and support your continuous professional development?
This will help in my continuous professional development as I have gained lots of
information about equality and diversity within workplace. This information will
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help me in my continuous professional development.
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