Impact of Globalization on Business

The provided assignment is a set of questionnaires that aim to investigate the impact of globalization on business. The questions cover various aspects such as the benefits of globalization for organizations, major components affecting international business plans, and the relationship between business performance and cultural aspects of globalization. The assignment also asks about changes in marketing strategies and ways to strengthen positive impacts on marketing functions. It is likely a research or study guide for students in a business or management course.

Managing a Successful Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1. Aim and objectives ..........................................................................................................3
P 2 Project management plan................................................................................................5
P3 Work Breakdown Structure and Gantt Chart....................................................................6
LO 2.................................................................................................................................................9
P4 Research methodology......................................................................................................9
LO 3...............................................................................................................................................12
P5. Analysis of data..............................................................................................................12
P 6 conclusion and recommendation....................................................................................21
LO 4...............................................................................................................................................23
P7. Reflections......................................................................................................................23
CONCLUSION..............................................................................................................................24
APPENDIX....................................................................................................................................27

INTRODUCTION
Combination of skills and competencies is required to run and manage a successful business
enterprise. The study is based on the objective to study the positive ethical, cultural and
economical impacts of globalisation on the various business functions of the organisation. The
present research is conducted on the different business functions such as marketing, accounting,
HR and operations of the company John Lewis. The initial part of the report shows the aims and
objectives of research including its cost quality, time, scope, risk, communication and resources.
The next section of the study reflects the project management plan. It also gives an insight of the
work breakdown structure and gantt chart. Further, this study presents the small scale research
conducted to gather information. The data is collected and analysed into meaningful conclusions.
The study also contains a questionnaire to support the research. The last section of the report
describes the benefits of globalisation and how all business have an impact on it. Finally, the
study will emphasize on how the undertaking of research has conducted a value creation in self
development. It will also critically evaluate and reflect the outcome of project and development
of decision making process.
LO 1
P1. Aim and objectives
Background
Globalisation has caused a drastic change the functioning of business practices around the
world. Transfer of goods and services from one part of the world to other part. People around the
world are connected to each other, the information is more quickly been exchanged. This
phenomenon is known as globalisation (Hillson, 2017).
Positive economic impact of globalisation on marketing, operations and HR
function :Due to easy move of capital across the world has make easier for the companies easy
access to various source of financing. It has made it easier the movement of goods, capital
services, technology from one place to other. Globalisation has increased global economy at the
steady rate for a couple of time. Global market provide the huge opportunities to the
organisations to increase trade and investment potential and market potential as well.
Globalisation has provide a number of benefits for the marketing activities in the organisation. It

help the marketing department of the organisation for the introduction of new product worldwide
within a year. It helps in creating the brand name worldwide which in turn reduces the
communication cost as the same segment of customer has been targeted in all the market
(Gambles, 2017).
Positive cultural impact of globalisation on marketing : Due to the globalisation the
company has to interact with the people of the different countries and culture. Every organisation
due to globalisation has to face homogeneous culture. As different countries follows different
culture the people in different countries have different priorities, preferences, likes and dislikes
there the marketing department of the organisation have to launch various marketing strategies
fit for the particular country. Therefore the globalisation provides an opportunity to the
marketing department to expand product line and business by understanding the culture of
different market and introducing the product accordingly. Thus it can be said that different
culture provides a huge opportunities to the company to earn huge profit and market share
worldwide (Buttrick, 2018).
Positive ethical impact of globalisation on marketing: Ethics means the moral principle
which governs the persons behaviour here the ethics is considered for the organisation means
what are the values and belief of the organisation. As the business firms use natural resources in
order to produce goods and satisfy the customer needs they have to be socially responsible. In an
organisation marketing department are the public face. By creating a image of ethically
responsible the organisation can achieve the competitive advantage (Cha, Newman and Winch,
2018).
Aim
“To identify positive ethical, cultural and economic impact of globalization on business
functions: A study on John Lewis”
Objectives
 To understand conceptual framework of globalization and its importance to business
 To examine influence of ethical, cultural and economic factors of globalization on
marketing, operational functions of John Lewis
 To identify relationship between these factors and business performance

 To suggest ways to strengthen the positive impact of ethical, cultural and economic
factors on marketing and operational function.
Research questions
 Explain conceptual framework of globalization and its importance to business
 How the ethical, cultural and economic factors of globalization affects the marketing and
operational functions of John Lewis
 Explain the relationship between ethical, cultural and economic factors and business
performance
P 2 Project management plan.
Project management plan is a process of assessing an organisation goals and creating a
realistic detailed plan of action for meeting organisation goal.
The project management plan has to follow several key aspects :
Cost: cost play a very important role in managing the whole research. To complete the project
scholar research need data and information relates to economic, culture, and ethical impact of
globalisation of HR in Johan Lewis company. And for gathering data and information the
research scholar need to go for survey which need transportation expenses. Scholar research
have to use various software through which they get information within a short period of time
which require high investment .And during research it also required some paper work and they
need to invest in printing and stationary etc. It is very important for them to have a sufficient
amount so that they can able to gather the data within a given period of time (Pasian, 2016).
Scope of the study: This study has huge scope .Through this study Scholar research able to find
out the major impact of globalisation on HR. And it includes a great scope for the HR manager
and the organisation. It helps HR to innovate new ideas for decision making which benefits the
organisation. This can support them to increase profit and minimize operational error.
Quality: It is very important element which is considered during project research. Research
scholar assure that the data and information which they have gathered must reliable and valid. If
the collected data and information is accurate than the quality of the research project also
becomes good.

Time: This refers to a actual time which is requires by the research scholar to produce complete
research report. But to complete the project the scholar research need some time collect the valid
data and information which benefits the organisation.
Communication: Communication play major role in gathering the information. And for this
research scholar has to communicate with the senior ,subordinates , co-workers ,HR manager ,
of John lewis to know about the impact of globalisation on organisation. Research scholar collect
information with the help of group discussion , by asking questions . but for this the proper
coordination must be there during communication and also have good listening skills. Otherwise
it may create difficulty for research scholar to gather accurate information about the given
project (Shapira and Ben-David, 2017).
Risk: During the research of the project the scholar research face many risk problems in
gathering data and information. The risk such as human resources ,insufficient fund .An
unrevealed answer from questionnaires and negative response of people towards the
globalisation (Mowforth and Munt, 2015).
Resources: To collect the data and information for the project the research scholar needs various
software , technology and human resources. And it also require investment for
stationary ,transportation ,printing etc for the research report. For this research scholar must have
brilliant skills to tackle the situation so that if such issues arise then the scholar can handle the
problems effectively (Winter and Szczepanek, 2017).
P3 Work Breakdown Structure and Gantt Chart
Work Breakdown Structure: The process of division of complex projects into simpler and
manageable form is called work breakdown structure. It is hierarchical delegation of work that is
to be executed. This method used for simplifying the execution of project. It is basically
breakdown of project into smaller components to make it deliverable oriented. It is the
deliverable key project that arranges the work of team into manageable sections. It is divided into
smaller sections to fulfil the project objectives effectively. The company uses the work
breakdown structure to know the positive impact of economic, cultural and ethical factors of
globalisation on the functions of organisation. A work breakdown structure also involves the
framing of estimated cost budget and controlling of tasks along with a proper schedule
development. The main objective for dividing the work into smaller sections is to perform work
by different team members simultaneously at the same time which leads to an overall greater

project positivity. It is the foundation for the management of all project work including resource
allocation, planning, scheduling, cost estimation, etc(Dansoh, Oteng and Frimpong, 2017).
Gantt Chart: It is a popular technique used in project management. It is the graphical horizontal
bar presentation of a project schedule over time. It basically shows who is responsible for which
task. The vertical axis of the chart shows the tasks to be performed and the horizontal axis shows
the time intervals. It depicts the start date and finish date of the key elements of project. The
duration, start and end date of every activity is represented by length and position of the bar.
Gantt chart contains project milestones, resource allocation, dependencies between tasks and the
person assigned to each and every task. It is considered the front row seat to the action of project
schedule. Gantt chart is very beneficial for every organisation as it visualises the entire project at
once, avoids overlapping of activities, presents how tasks are interconnected and describers the
occupancy of each person. To know the positive economic and cultural impact of globalisation
on the different functions of company, the company uses Gantt chart (Nicholas and Steyn, 2017).

Task Name Duration Start Finish Predecessors
planning 13 days Tue 5/28/19 Thu 6/13/19
selection of topic 2 days Tue 5/28/19 Wed 5/29/19
developing problem
statement 3 days Thu 5/30/19 Mon 6/3/19 2
setting time frame 3 days Tue 6/4/19 Thu 6/6/19 3
allocation of resources 5 days Fri 6/7/19 Thu 6/13/19 4
Implementation 12 days Fri 6/14/19 Mon 7/1/19
conducting literature review 5 days Fri 6/14/19 Thu 6/20/19 3,5
selection of correct research
method 2 days Fri 6/21/19 Mon 6/24/19 7
cost calculating 2 days Tue 6/25/19 Wed 6/26/19 8
data analyses 2 days Thu 6/27/19 Fri 6/28/19 8,9
evaluation of outcome 1 day Mon 7/1/19 Mon 7/1/19 10
closure of project 3 days Tue 7/2/19 Thu 7/4/19
conclusion 1 day Tue 7/2/19 Tue 7/2/19 11
submission of report 1 day Wed 7/3/19 Wed 7/3/19 13
edition asper received
feedback from client 1 day Wed 7/3/19 Wed 7/3/19 13,11
closure of project 1 day Thu 7/4/19 Thu 7/4/19 14,15

LO 2
P4 Research methodology
Research Methodology
Research Methodology is defined as the scientific method of establishing a systematic
plan for the conduction of research. Research methodology can be both qualitative and
quantitative. It replicates the study to define who, where, what, when and how of the study. It is a
blueprint that researchers follow to conduct their area of study(Potrafke, 2015).
Research Philosophy
It is the manner in which the data is collected, used and analysed for the conduct of
research. It is the basic set of belief that guide action for the development of knowledge. There
are two types of research philosophies which consists of Interpretivism and Positivism.

Interpretivism: It interprets the elements of the study and assume the access to reality
through shared meanings, language, instruments and consciousness. This philosophy gives more
significance on qualitative analysis over quantitative analysis. The interpretivism philosophy
generally focus on meaning and reflects different aspects of study by employing multiple
methods.
Positivism: The positivism philosophy believes that only the factual knowledge which is
gained through observation is trustworthy. The role of researcher in positivism is limited as data
is collected and interpreted in an objective form. In this philosophy, the findings of research are
quantifiable and observable as the research concentrates on facts.
The researcher has used the interpretivism research philosophy because the data collected
through interpretivism is trustworthy and honest. It gives a depth understanding of data and it
gives the access to different aspects of reality.
Research Approach
It is defined as the plan and procedure that includes the steps and assumptions for the
collection, analysis and interpretation of data. Research approaches are broadly divided into two
types :
Inductive : It is the type of research approach which is concerned with generating new
theory that is emerging from data. The data is collected to create a conceptual framework and
explore a phenomenon. It moves from specific instances to deliver generalised conclusions
(Wright, 2016.).
Deductive : It is the approach to prove the truthfulness of generalised principles in a
research and reach to a specific conclusion. It moves from general to specific and it proves that
when the premises are true, the conclusion has to be true. In this approach, data collected is used
to evaluate hypotheses related to an existing theory. It focusses on the verification of theory.
The researcher has used inductive research approach for the study due to its suitability in getting
reliable information about the subject. Inductive research approach is important because it allows
the conclusion to be false.
Research Design
A research design refers to the pool of procedures and methods used to collect and
analyse data. It is a technique chosen by researcher to combine the components of the research
study in a logical form to conduct research efficiently.

Descriptive Research Design : It is a scientific method that includes the observation and
describing the nature of subject without influencing its behaviour. The descriptive research
design addresses, what are the characteristics of population rather than when or why or how the
characteristics occurred.
Experimental Research Design : Under this research design, one or more variables are
changed or manipulated to asses their effect on the dependent variable. It is the examination of
the effect of independent variable on dependent variable.
Correlation Research Design : Correlation research design is a type of research design
where the researcher seek to measure two variables and identify the statistical relationship
between them and the way that are related.
The researcher has used descriptive research design in the current study as this research has
assisted in describing the topic in an appropriate form(Juslin and To, 2019).
Data Collection
Data collection is the approach of collecting and gathering data from variety of sources to
get an accurate picture of the subject matter. There are two methods of data collection :
Primary Data : Primary data is the data collected for the first time and which has not
been published anywhere before. It is collected by researcher using methods such as, observation
interviews, surveys and experiment. It is collected by the investigator himself or herself for the
conduct of research.
Secondary Data : It is the data that investigator extracts from some already published
source and is not collected by himself or herself. Secondary data is collected from sources such
as census, journals, magazines, websites and government publications. It is the data which was
originally collected for some other research study purpose.
In the present research, the researcher has collected data using the combination of both primary
and secondary sources. The researcher has applied the questionnaire technique to extract primary
data whereas it has collected secondary data from business journals, websites and magazines
(Cohen, 2018.).
Sampling
It is a statistical process of selecting predetermined number of samples or observations
from a larger population. Sampling is done to draw logical inferences from the population. The

sample denotes the characteristics of the whole population. Sampling consists of various types
such as convenience sampling, random sampling, purposive sampling, etc.
In the present study the researcher has used random sampling. Random sampling draws
inferences from the population and it gives equal chance to each component to be selected.
The researcher has taken the sample of 15 managers of the company to know the positive effect
of positive, economic, cultural; and ethical impacts of globalisation on different business
functions within the organisation (Potrafke, 2015).
Data Analysis
Data analysis is the process of evaluating and analysing the data with the aim to draw
conclusions and assist decision making. The selection of technique of analysis is done on the
basis of type of investigation.
In the present study, the researcher has used Thematic technique to analyse data. This is a
qualitative type of research technique. Thematic technique focus on examining and recording the
patter or themes of data. This technique has assisted in presenting the that in a systematic form
(Lyapina, and et.al. 2017).
Ethical Considerations
Ethical Considerations are the standards or the norms which defines the code of conduct of a
person by distinguishing between what is right and what is wrong. The major ethical
considerations while conducting research were firstly respect for anonymity and confidentiality
which involves not linking the subject's identity with personal responses and to maintain
confidentiality that is more than ordinary loyalty. Secondly, informed consent which means a
patient's right to autonomy is protected. Thirdly, Beneficence which guides to be the benefit and
do not harm. It considered promoting the welfare of constituents of research. Fourthly, respect
for privacy that it has given the freedom to determine the time, extent and generalised
circumstances under which the private data and information will be shared to others (Pate and
et.al., 2015).
LO 3
P5. Analysis of data
Theme 1: Globalization gives benefit to organization
Strongly agree 5

Agree 8
Disagree 1
Strongly disagree 1
Strongly agree Agree Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
Interpretation : From the above data it has been found that 8 out of 15 participants have replied
that globalisation gives benefit to organisation. On the other hand 5 out of 15 respondents have
answered that they strongly agree on the point that globalisation significantly gives positive
results to organisation. Whereas 1 out of 15 answerers have replied that they are disagreed with
this point. From the above data it can be interpreted that the globalisation proves beneficial to the
organisation. As it helps the organisation to have a deeper vision about the economies of scale
and labour. The companies gains the advantage due to sharing of ideas, skills and technologies.
The globalisation help the company to secure financing from different sources.
Theme 2: Major components that impact on business if it plans to go international
Economic fluctuations 7
Culture differences 7
Ethical aspects 1

Economic fluctuations
Culture differences
Ethical aspects
Interpretation: The 7 respondents thinks that the cultural influence the business, who plan to
expand its business internationally similarly 7 respondents thinks that economic fluctuations has
a huge impact on the business who plans to expand its business internationally. While only 1 out
of 15 respondent thinks that ethical aspect can affect the business who is planning to go
internationally. From the above data it can be interpreted that both economic and cultural factors
affect the business who is planning to expand its business internationally. Therefore the
organisations should expand its business internationally as economic and cultural factors can
help the company to gain huge advantage in the industry but it is also have to be considered that
the it can have a adverse impact to.
Theme 3: Globalization impacts on consumer behaviour
Yes 12
No 3

Yes No
0
2
4
6
8
10
12
14
Interpretation: 12 out of 15 respondents feel that globalisation creates an impact on the consumer
behaviour while 3 out of 15 thinks that globalisation does not create a much impact on the
consumer behaviour. From the above data it can be interpreted that globalisation creates the huge
impact on the consumer behaviour. Because of the globalisation the consumers have more
choices available in the market. Therefore the consumer in case of unavailability of the product
adapts its substitute. Thus globalisation has an impact on the consumer behaviour.
Theme 4: John Lewis make changes in its marketing strategies to attract the people toward the
brand
Yes 10
No 3
Sometimes 2

Yes No Sometimes
0
2
4
6
8
10
12
Interpretation: out of 15 respondents 10 are in favour that the John Lewis make the
changes in their marketing strategy in order to create a positive image of company in the minds
of consumers. While 3 out of 15 said that the company does not make changes in their strategy
while 2 out of 15 said that the company make the changes according to the necessity means
sometimes it make the changes in marketing strategy to attract the consumer or in order to create
a positive image in the mind of people about the company. From the above data it can be
interpreted that the John Lewis make the changes in its marketing strategies in order to attract the
customers toward the company.
Theme 5: Ethics, culture, economic element of globalization impacts positively on growth of
business unit
Yes 9
No 6

Yes No
0
1
2
3
4
5
6
7
8
9
10
Interpretation: 9 out of 15 respondents said that the ethical, cultural and economic elements of
globalisation creates an positive impact in the growth of the business unit while 6 out of 15
respondents said that no the ethical, cultural and economical factor does not create an positive
impact on the growth of the business unit. From the above data it can be said that the growth of
the business unit in the organisation can be a result of ethical, cultural and economical impact of
globalisation. The various factors such as ethics, culture and economy of the country gives the
opportunities to the company for growth. As different countries have there own culture therefore
it gives a wide opportunity to the company to expand its business by analysing the different
market and introducing the product and service accordingly.
Theme 6: Positive economic impact of globalization
Foster economic growth 9
Increase export and other trade activities 3
Increase competition 3

Foster economic growth
Increase export and other trade activities
Increase competition
0
1
2
3
4
5
6
7
8
9
10
Interpretation : 9 out of 15 respondents feel that the economic growth creates an positive
economic impact of the globalisation on the business while 3 out of 15 said that the reason
behind the positive economic impact of globalisation is increase in export and other trade
activities. 3 out of 15 said that the positive economic impact of globalisation is increase in
competition. From the above data it can be interpreted that the globalisation creates an positive
impact on the globalisation by fostering economic growth. As the economic growth of the
country means there is a that the globalisation is creating a positive economic impact.
Theme 7: Cultural implication of globalization on marketing function, operation function and
human resource of the organisation
Changes in marketing tactics 11
Increase marketing cost 5

Changes in marketing tactics Increase marketing cost
0
2
4
6
8
10
12
Interpretation : 11 out of 15 respondents said that the cultural impact of globalisation on
marketing, operation and human resource function within the organisation results in change in
market tactics. While 5 out of 15 said that the cultural impact of globalisation on the
marketing,operation and human resource function within the organisation results in increase of
marketing cost. From the above data it can be interpreted that the cultural implication of
marketing, operation and marketing function results in change in marketing tactics of the
organisation. The cultural implication made the various functional unit of the organisation to
make changes in their marketing tactics according to the culture in which the company is
pertaining.
Theme 8: Major ethical issues face by business in globalization which influence marketing
activities of John Lewis
Production 2
International Marketing 10
International finance management 3

Interpretation : 2 out of 15 said that production is the major issue which is affects the marketing
activities of John Lewis while 10 out of 15 said that the International marketing is the major
ethical issues faced by the John Lewis. While according to 3 out of 15 respondent the major
ethical issue which influences the marketing activities of the company is International marketing.
Therefore from the above data it can be said that the major ethical issue which is influencing the
marketing activities of John Lewis is International marketing. International marketing is one of
the major ethical issue which the company is facing. As while doing an international marketing
the company has to consider various factors such as global factors, domestic factors,
geographical factors and organisational factors. So the company has to consider various ethical
factors while operating business worldwide.
Theme 9: Relationship between business performance and cultural aspects of globalization
Yes 8
No 5
Not sure 2
Production
International Marketing
International finance management
0
2
4
6
8
10
12

Yes No Not sure
0
1
2
3
4
5
6
7
8
9
Interpretation : 8 out of 15 respondents feels that there is a relationship between business
performance and cultural aspects of globalisation. While 5 out of 15 said that there is no
relationship between business performance and cultural aspects of globalisation. And 2 out of 15
said that they are not sure about that there is any relationship between that two i.e., business
performance and cultural aspects of globalisation. Therefore from the above data it can be said
that there lies a relationship between the business performance and cultural aspects of
globalisation. As the company operating globally has to face the different culture and has to
make the strategies, provide product and services according to the particular country.
Theme 10 : The ways through which enterprise can strengthen the positive impact of culture,
ethic and economic factors on marketing function of John Lewis
Conducting a market survey 8
Government and private source of financing 7

Interpretation : 8 out of 15 said that in order to strengthen the positive impact of culture, ethics
and economic factors on marketing function of the John Lewis the company should conduct a
market research. While 7 out of 15 respondent feel that company should gather the information
related to the finance which the company can collect from government and private sources to
strengthen the economic factor which in turn will help in maintaining cultural and ethical factors
of the particular region.
P 6 conclusion and recommendation.
Conclusion:
From this research concluded that globalization has given benefits to organisation. It has helped
the John lewis company in operation management,marketing, human resources and accounting.
And its has provided a drastic changes in transfer of good and services so that they can connect
with more other countries . It has increase the various kind of jobs to business opportunity and
raise the standard of living. Globalisation has provided the huge opportunities which has helped
the HR manager of lewis company in decision making in respect of selecting the best
employees .And make them to interact with the people of different countries with the help of
marketing strategies. Globalisation has helped them to know how different culture of other
country could provide them opportunities to earn profits. In this scholar research has discussed
the various marketing strategies which includes technology .Globalisation in technology has
open the doors for John lewis to provide products to consumer internationally. Rea search
Conducting a market survey Government and private source of financing
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8.2

scholar has also found that Globalisation has also changed the behaviour of consumer .consumer
now have more purchasing power .And internet has open new opportunities for the consumer to
get products from online anywhere in the world. Globalisation also helped in creating the John
lewis to become a worldwide brand and launch various marketing strategies which fits for
particular country. The company has used various market strategies to strengthen the marketing
and the economic function of the company to understand the culture .Every country gas its own
culture which turnout to be the barriers for the company. So to overcome this John lewis
company has to make variations in marketing process. And also discussed about the macro
environmental factor of globalisation are directly or indirectly has show a positive impact on
business. And the globalisation has given an impact on mix marketing decision in the
organisation. The social media issue and the technology and the privacy concern are the basic
major issue faced by the company. For avoiding this ethical issue they have to change the
various function of human resources .Globalisation has worked for the western culture ,consumer
and for the business organisation. And it also studies about the management plan which is
required in project research in which they find cost requirement which tells about the expenses,
scope of study ,time,risk ,communication etc. This all functions tells about the investment ,
requirement of the resources , time duration for making project report. This report concluded
various innovative ideas to reduce the culture barriers .and studied various strategy to build
relationship with other country to expand the business of John lewis company.
Recommendation: John lewis company should focus more on the technology so that they can
provide better services to the consumer on time. And make use of internet ans social networking
sites .It benefits the John lewis company to identify the demands ,choice and requirement of the
consumer. They should use mobile application through which they can reach to maximum people
.And with the help of mobile application the consumer get to know about the products and
services .Apart from this it will enhance the communication with the customer which will
support in increasing sales value of the organisation to great extent. If the John lewis wants to
generate business in other country the culture and the language is the biggest barriers for the
company. So for this the management should provide them cross- cultural training for
employees who can deal with clients of a specific culture. And must learn about the countries
different culture about their likes and value. With the help of online they will able to get the
information which helps them to discover basis tenets of their culture. Asking question from

people about their culture ,customs and views. It can help the organisation to learn about
different people culture and build relationship. By listening people stories they can get full
picture of what people lives are like there feelings and the richness of their lives. One of the best
way to understand the different country culture is to live with them. Which means planning a trip
a selected country this will increase the knowledge of culture and the manager of John lewis
company able to understand the culture by talking with people.
LO 4
P7. Reflections
By doing this research I have improved my knowledge regarding globalisation and its
impact on business to the great extent. The knowledge regarding globalisation that how the
economical, cultural and ethical factors has a positive impact on the various department of the
organisation such as marketing, human resource and operation's department. I discover that
globalisation has both positive as well as negative aspect on the business. It provides the
opportunities to the company to secure their financing through different sources. The
globalisation helps an easy access to technology, media, healthcare, consumer goods, media and
education. It encourages the competitive market.
The study has helped me in understanding that how this factor creates a positive impact on the
business who is planning to expand globally. The questionnaire which I have prepared has
helped in understanding views of different people on globalisation. From analysing the
questionnaire and from literature review I have came to know that globalisation increases the
competition the reason behind this is foreign direct investment. Also it results in merger and joint
ventures. Apart from this I learn how technology helps the organisation to promote their products
in other countries. In the study I have used the Gantt chart which help me in understanding that
how proper planning and scheduling can be done by using this chart which will also help me in
future projects. The Gantt chart help to determine the resources, and plan the strategies to
complete the task it also predicts that how much time a project will take to complete. From the
research I have came to know the various ethical issues which company's face while performing
their business operations. From the study I have came to know that how research proper,
systematic and logical research can be done with the help of research methodology. Also from
the analysis of data it can be seen that how globalisation impacts business.

The difficult part which I faced during the research is collection of relevant facts about
how the ethical, economical and cultural factors of globalisation creates a positive impact on the
various functions of the organisation. However I found it difficult to collect a qualitative data for
this purpose and it demands more time.
In addition to earlier now the research which I have conducted has built confidence in me
now I can communicate in a better way. Which help me to interact with the seniors and managers
who were the employees of John lewis in a better and professional way. It was a good experience
for me because this research process helped me to improve my communication skills. And got to
know that what are the major challenges that the organisation has to face while expanding its
business globally. It has improved my knowledge about importance of technology, and various
functional department of the organisation such as marketing, human resources department, and
operations department. And the study also help me know how globalisation helped the
organisation to expand its business.
While conducting the research my analytical skills has improved to a greater extent. I was
already good at it but still as in this project I had to collect and analyse various data and
information related to globalisation has helped me to improve my analysing skill, which helps
me in meeting the objectives of the research. Apart from this my time management skills have
also been developed. The study has taught me to make correct use of time and complete my tasks
on time. The study has supported me to identify which activity will require much time. And I
managed the whole study time accordingly which has supported me to deliver this report on
time.
CONCLUSION
From the above study, it can be summarized that globalisation impacts the business
functions in a positive manner. Globalisation has made a drastic change on the working of the
company. John Lewis is able to enhance its brand name due to globalisation and has achieved
economic growth. Globalisation has contributed the company to achieve economies of scale.
Globalisation has increased the target base of the company and helped him to enter international
competition. Globalisation has effected the scope of each and every business function to
diversify and expand around the globe. The marketing department has got the opportunities to

expand its product line by the route of globalisation. The overall study concludes that
globalisation uplifts the growth of business enterprise.

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APPENDIX

Questionnaires
Do you agree that globalization gives benefit to organization?
 Strong agree
 Agree
 Disagree
 Strongly disagree
What are the major components that impact on business if it plans to go international?
 Economic fluctuations
 Culture differences
 Ethical aspects
Does globalization impacts on consumer behavior?
 Yes
 No
Does John Lewis make changes in its marketing strategies to make people positive towards the
brand in international market

 Yes
 No
 Sometimes
Do you think that Ethics, culture, economic element of globalization impacts positively on
growth of business unit?
 Yes
 No
What is the positive economic impact of globalization?
 Foster economic growth
 Increase export and other trade activities
 Increase competition
What is the cultural implication of globalization on marketing function?
 Changes in marketing tactics
 Increase marketing cost
Do you think that there is relationship between business performance and cultural aspects of
globalization?
 Yes
 No
 Not sure

What are the ways through which enterprise can strengthen the positive impact of culture, ethic
and economic factors on marketing function of John Lewis?
 Market research