Managing a Successful Business Project plan - Asda

MANAGING A
SUCCESSFUL
BUSINESS PROJECT
Table of Contents

INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1. Devising project aims and objectives. .............................................................................3
P2. Project management plan.................................................................................................4
P3. Work breakdown structure and Gantt chart.....................................................................6
TASK2...........................................................................................................................................10
P4. Small scale research by applying qualitative and quantitative research methods..........10
TASK3...........................................................................................................................................13
P5. Analyse research and data by using appropriate tools and techniques. ........................13
P6. Communicate appropriate recommendations as a result of research and data analysis.21
TASK4 ..........................................................................................................................................22
P7. Value of undertaking the research to meet stated objectives. .......................................22
CONCLUSION .............................................................................................................................23
REFRENCE.....................................................................................................................................1

INTRODUCTION
Globalisation is a process through which domestic, territorial economic system and
societies, cultures have become incorporated with worldwide network of trade, communication,
immigration and transportation. It is a procedure in which people, ideas and good spread all over
the world and is multidimensional process. Organisation undertaken in this report is which was
founded in 1949 in UK and deals in retail sector (Akterm, 2016). It provides products like
grocery, general merchandise and financial services. This report will devise the project aims,
objectives and time frames based on the globalisation. It will also conduct small scale research,
information gathering and data collection to support the project. It also present the project and
devise the suitable recommendations based on meaningful conclusions.
TASK1
P1. Devising project aims and objectives.
TITLE:
To examine the positive economic, cultural, ethical impacts of globalisation on different
business functions. A case study on ASDA.
INTRODUCTION :
Globalisation is the process of growing, developing and expanding the business, services
or technologies all over the world. It is generally an expansion of various businesses to the global
market. It is a complex phenomenon which encompasses a great variety of tendencies and trends
in the social, economic and cultural sphere. In the current context it has cleared the way for
overall advancement and development of economies worldwide. This creates a successful
interconnected market place without limiting the time zone and national boundaries. In last few
decades, concept of globalisation is evolving very rapidly which has resulted in the globally
economical, political, social and cultural integration with the advancement in the technologies,
telecommunication, transportation, etc. This also helps in making companies productive in
economic sense (Amran, 2016). There are many factor which have described the acceleration in
globalisation all over the world because of the demand of people, free trade activities, worldwide
acceptance, emerging new technologies,etc. It helps the overall world market to be consider as a
single market. This has also brought variety of affordable priced quality products and overall
economic benefit to the developing countries.

Aim: To examine the positive economic, cultural, ethical impacts of globalisation on marketing
function of organisation. A case study on ASDA.
Objectives:
 To understand the concept of globalisation.
 To study the positive economic, cultural and ethical impacts of globalisation on various
business functions of ASDA.
 To study various benefits related with globalisation which can be acquire by company.
Research Questions:
 What is the concept of globalisation?
 What is the economic, cultural and ethical impacts of globalisation on various business
functions of ASDA?
 What are the benefits related with globalisation which can be acquire by company?
P2. Project management plan.
Project management is a cautiously designed and organised attempts to execute a
particular one time effort (Cavusgil, 2014). It is the discipline of using established principles,
procedures and policies to successfully guide a project from its initiation to its completion. This
method includes organising the activities related to a projects and its parts. It is the practice of
initiating, planning, executing, controlling and closing work of a team to accomplish specific
goals and objectives. This involves various aspects or elements like cost, scope, time, quality,
communication, risk and resources for effectively and successfully completion of a project.
Therefore, for implementing and executing the project in ASDA, these elements will be
considered and they are explained below :
 Cost : This aspect is concerned with the process of planning and controlling the budget of
a project or business. It is the total estimated fund which will be required by the company
to accomplish the project successfully. This is very important and crucial aspect because
the success of the project dependence upon how well the cost of the project has been
managed in the project. These cost can be divided into various aspects like fixed cost,
variable cost, sunk cost, advertising cost, installation , etc. So therefore, the estimated
cost for the implementation of new project or idea is £6000. there are also some cost
which are incurred by the researcher like stationary, travelling cost, etc. which is
estimated as £500.

 Scope : It is the outcome or end result of the project which is undertaken. It considers
particular requirements or task which are needed to accomplish the project. This involves
managing and handling stakeholder expectation. So therefore, the successful project will
manage the scope of the project and any change in scope related to time and cost.
 Time : It is the period which is required to launch the new product in the market. This
involves time frame from the very first stage of the project management plan till the
successfully completion of the same (Chang, 2016). The time required by the Asda for
accomplishing the objective of the company is estimated at 12 weeks while the time
required for the researcher for doing research is estimated at 9 weeks.
 Quality : It is the combination of standards and criteria to which the project's product
must be delivered for them to perform effectively. The project must fulfil the criteria of
performance requirements, service levels like availability, reliability, etc. By this,
company will be able to satisfy customer needs and demands and enhance the positive
impact of globalisation. For researcher, the information collected must be authentic,
contains relevancy which will be useful in devising the future actions of the plan
effectively and efficiently.
 Communication : It is the process of exchanging information which is required for the
completion of the project. This transfers the ideas, thoughts, actions, content, etc.
between the various people and department of the ASDA (DaSilva and Trkman, 2014).
For effective communication, organisation will need internet connection, telephones, etc.
while researcher will need to organise meetings, conference calls, etc. to accomplish the
goals and objectives of the company on time.
 Risk : It is the potential external events which will have negative impact on project it it
occurs. It is the combination of probability that the event will occur and its adverse
impact on project. This risk can be in numerous ways and for ASDA the it will be
associated with the changing tastes and preferences of the customers, dynamic external
environment which will affect the operations of globalisation, financial risk, etc. At the
same time, researcher is also at risk of various elements like lack of privacy,
confidentiality, conflict, etc.
 Resources : They are required in every business project. It is the combination of various
elements like people, equipments, funding, etc. which is efficient enough to accomplish