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Managing a Successful Business Project Contents

   

Added on  2020-10-23

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Managing a SuccessfulBusiness Project

ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aims and objectives...............................................................................................................1P2 Project management plan.......................................................................................................2P3 Gantt Chart and Work Breakdown structure.........................................................................4TASK 2............................................................................................................................................6TASK 3............................................................................................................................................9P5 Evaluation of research and data with appropriate tools and techniques................................9P6 Appropriate recommendations.............................................................................................15TASK 4..........................................................................................................................................16P7 Reflection.............................................................................................................................16CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17

INTRODUCTIONGlobalisation is all about exchange of goods and services across the internationalplatform for generating large amount of profit by satisfying needs of domestic as well foreignclients. However, various business enterprises are emerging at global platform which resultantinto increase of trade, workforce migration, emergence of international brands, and expansion offoreign direct investment and maximization of competition. Starbucks is a most successful coffeechain who is having number of branches across the international boundaries by offeringqualitative products to desired consumers (Ali and Shukran, 2016). In fact, this association haveengaged in various projects throughout the nation in order to generate maximum revenue.Therefore, this assignment is going to highlight the aims and objectives of large project which ishandled by Starbucks. Along with this, an effective project management plan is also furtheroutlined in the report for understanding the various factors related with handling of successfulproject. Moreover, various methods of data accumulation are further explained from which oneof the appropriate methods will be selected for acquiring some primary information.TASK 1P1 Aims and objectivesGlobalisation is an appropriate procedure of communication and integration betweenindividuals, organizations and governing bodies worldwide. In fact, advancement intransportation services and creative techniques of interaction aids in promoting globalisationacross the marketplace. Economically, this term means that exchange of goods and services orexport and import of products across the globe for generating large amount of revenue bysatisfying customer needs and demand (Alotaibi and Liu, 2014). In fact, business with foreigncompanies is very much beneficial for domestic associations in various manners such as; profitmaximization, emergence of large options for customers, sometime it leads to into politicalinstability also, enhance the performance of an organization and many more. At the same time,Starbucks is also expanded their business in various nations and offer their products to domesticas well as foreign clients in order to maintain long distance relationship with users. As a result,company is getting succeeded in establishing their positive image at marketplace by satisfyingdesires of various societies. Thus, now company wanted to launch more new projects for gainingcompetitive advantage at international market by coming up with creative coffee which consist1

of totally unique flavourings. For example;couples demand coffee with heart flavourings fortheir partners, special coffee on birthday, anniversaries and many more. At the same time it hasbeen understood that implementation of new project is affected by various internal and externalfactors. Due to which it is essential for an organization to design their concise aims andobjectives for assisting employees of company towards set targets (Crane and Matten, 2016).However, impressive aims and objectives of an is discussed as follows- Aims- “To identify the impact of positive cultural globalisation on promotional activitiesandits sales performance: A case study on Starbucks” Objectives- To analyse the concept of positive cultural globalisationTo identify the influence of positive cultural globalisation on promotional activities ofStarbucksTo determine the relationship between positive cultural globalisation with marketingactivities of an organization. To ascertain the significance of cultural globalisationfor Starbucks.Research questions- Explain the concept of positive cultural globalisation?What is the influence of positive cultural globalisation on promotional activities ofStarbucks?Explain the relationship between positive cultural globalisationwith marketing activitiesof an organization?What is the importance of positive cultural globalisation?P2 Project management planManagement of project is not an easy task because fluctuation in single factor affects thesuccess of an organization in various manners. In fact, Starbucks have influenced by changes ininternal and external factors due to which managers of an organization decided to make properplans by considering necessary elements (Drucker, 2017). Therefore, planning is a part of projectmanagement strategy because this will help in minimizing the probabilities of risk and mistakealso which might affect the success of project. Basically, a successful assignment covers all theelements such as; cost, scope, quality, resources, time, communication and risk during2

management because this will help in directing employees towards their set objectives andtargets. For example; foremost motive of Starbucks through this project is to encourage positivecultural globalisation for gaining its marketing objectives by seeking attention of distinct culturepeople in order to maximize the sales performance (Kim and Min, 2015). Apart from this, bydesigning or making plans for project manager of Starbucks can easily assist their employeestowards set target. Therefore, various factors which is a part of project management plan isdiscussed as follows- Scope-Positive cultural globalisation is having a very wider scope due to the involvementof large number of people who are belongs from distinct languages, religions, beliefs, norms,society, and background and so on. This means, that Starbucks have to consider number ofelements while attaining their set objectives of maximizing sales revenue with the help ofpositive cultural globalisation. Basically, company have to design their plans for conductingprogrammes of togetherness at public place in order to attract customers of distinct backgrounds.Apart from this, there are various other aspects are also there which must be consider byStarbucks while handling the project of cultural globalisationCost- Capital is seen as most indispensable aspect for company while running theirbusiness and during handling a large project of Starbucks because number of activities areincurred during this process such as; advertisement, planning, staffing of desired employees,resources, miscellaneous activities and many more (Larson and Chang, 2016). Apart from this,Starbucks is a leading enterprise due to which company is also conscious about their image atmarketplace due to which they need to consider necessary elements before launching a newproject. Therefore, for accomplishing all the activities in proper manner, company must havereserved funds for managing all the business operations in suitable style. Forecasted amount forcompleting this project is almost 9000GBP and classification of this fund is described as follows-ActivitiesAmount in GBPStaffing of skilled employees1000GBPPlanning process400GBPAdvertisement1000GBPArrangements of necessary resources1600GBPElectricity2000GBPAll the other miscellaneousexpenses3000GBPTotal9000GBP3

Time-This factor is concerned about the duration in which all the activities of project isgoing to accomplished and set for encouraging employees towards their set targets in a definedtime frame (Maylor, Blackmon and Huemann, 2016). Mainly, time is all about managingbusiness operations in a specific duration by considering necessary facts or figures such as;Starbucks have set a time of almost 9-10 months for completing this entire project in perfectmanner. In fact, positive cultural globalisation have a major influence on marketing activitiesbecause world is full of distinct people who are different from each other in various manner. Quality- Assessment of product quality is really indispensable for the Starbucks because it helpsin providing better services to its customers. As people are becoming more hygienic in terms offood and beverage so, it becomes prime responsibility of companies to serve products that aregood in terms of taste and health.P3 Gantt Chart and Work Breakdown structureWork Breakdown Structure: WBS chart is mostly used by company in order toorganise entire activities in manageable sections so that work can be done in a systematic mannerwithout much chaos. Therefore, it can be said that a work breakdown structure provides a outlinefor a specific project. Gantt Chart: It is denoted in horizontal bar chart that provides a graphicalrepresentation of schedule so that the process of planning, coordinating and other activities canbe made possible (Gantt Char,2018). It contains a horizontal axis that shows total time spanwhich a project will take in order to get completed. Therefore, both WBS and Gantt chart plays a crucial role in making an effective projectplan so that on the basis of this project can be completed in timely manner. 4

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