Managing a Successful Business Project Assignment - ALDI company
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Added on 2020-11-12
Managing a Successful Business Project Assignment - ALDI company
Added on 2020-11-12
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Managing aSuccessful BusinessProject
INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aims and objectives...............................................................................................................1P2 Project Management plan......................................................................................................2P3 Gantt chart and Breakdown structure....................................................................................4TASK 2............................................................................................................................................6P4 Small scale research by applying qualitative and quantitative methods................................6TASK 3............................................................................................................................................8P5 Data analysis..........................................................................................................................8P6 Recommendation.................................................................................................................12TASK 4..........................................................................................................................................13P7 Reflection.............................................................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15APPENDIX....................................................................................................................................16
INTRODUCTIONGlobalisation means exchange of goods or services across the international boundariesfor generating maximum revenue of an organization.ALDI is one of the retail organizationswhich is having number of branches in distinct continents and still wanted to expand theirbusiness more or more (Dahanand et. al., 2010). This association offers necessary products to thedesired consumers such as; grocery items, clothes, food sources etc. Therefore, now company isplanning to open their store in China also, as currently it has only online presence in China.Thus, this assignment is going to highlight the main aims and objectives of an organization aswell as throw lights on project management plan of ALDI with the help of several elements.Furthermore, correct recommendation is also outlined in the project on the basis of data analysis.TASK 1P1 Aims and objectivesGlobalisation is a term which enforces an organization to expand their business acrossdistinct global platform by fulfilling the needs of distinct end users. Basically, numbers ofcompanies are come up with new ideas and unique products for introducing at global platformbecause of several reasons such as; to gain extra profit, to expand their business and many more.ALDI is a most successful firm in retail industry ,it has almost 10,000 stores across 20 nations.However, company is engaged in offering grocery items and fulfil all the basic needs of domesticas well as foreign customers. Therefore, now company is aiming to expand their business intoChina and planning to open their physical stores across China market for maintaining theirexistence(Loch, DeMeyerand Pich, 2011). Hence, main aim and objective of ALDI is detailed asfollows- Aim- To identify the impact of globalisation on sales performance and profit level ofan organization- A case study on ALDI” .Objectives- To identify the concept of globalisation. To determine the need of globalisation for ALDI. To ascertain the influence of globalisation on profit level ofALDI. To analyse the relationship between globalisation and sales performance of anorganization. 1
Research question- Explain the concept of globalisation? What is the need of globalisation for business sales? How globalisations affect profit level of ALDI?What is the relationship between globalisation and sales performance of an organization? P2 Project Management planALDI is having a very broad network by having its branches in distinct nations and knowabout the technique of establishing business at new marketplace. Although managers of ALDIare fully aware about the expansion process but still it is essential to consider necessary elementssuch as; time, scope, cost, resource, risk, communication and quality(Keil, Leeand Deng, 2013).All these factors help an association in managing entire plan of ALDI in expanding theirbusiness in China and controlling possibilities of uncertainty, failure of certain plan. Therefore,an effective project management plan is discussed as follows- Scope- First or foremost element of project management is that company needs to beclear about their scope for moving towards their set targets and direct staff members about theirlimitation while performing their assigned job in order to control chances of mistakes. Basically,this plan is having a very broad scope because company wanted to expand their business intoChinese market which is a very successful marketplace and accepted by most of the domestic aswell as foreign consumers(Zikmundand et. al., 2013). Time- Duration also plays a very crucial in managing plan because this help in assistingstaff members about their completion of assigned job role. As a result, they get motivatedtowards given job role and try to perform all the activities in better manner by satisfying client’sneeds. Time boundation helps employees to manage their work in corrective ways so that theycan perform accordingly. Cost- Capital is seen as backbone for every enterprise because all the activities are basedon them only and company needs to have maximum amount of funds for completing theirbusiness operations in defined time. Basically, reason behind expansion of business is to gainprofit as association wanted to raise their revenue by gaining competitive advantage and trying toestablish their brand image at various marketplace. Thus, overall budget of ALDI for this plan isalmost 9000 GBP which is going too classified into various activities such as; marketing,operational, employees and various miscellaneous expenses(Meskendahl, 2010). 2
Total forecasted budgetParticular 2017-18(£)Implementing technology cost1000Promotional expense2000Advertisement expense2500Catalogues 1000Training charges2500Total cost9000 GBPResource- Assets is really indispensable for the success of an organization and resourcesbecause businesses are somehow proceed further with the help of several resources. Forexample; employees are one of the major resources for enterprise because various staffmember’s requisite to accomplish business activities. Along with this, plants or machineryneeded to complete business operations and to design end products for further distribution. Thus,ALDI spends large amount of funds on managing their resources and stocks for achieving settargets(Thamhain, 2013). Risk- Business is full of uncertainty which means that anything can happen at any timewithout indication. Due to which it is essential for ALDI to be prepare for several types ofbusiness risk such as; occurrence of any disaster like changes in consumer choice, emergence ofmajor competitors, quitting of employees and many more. As a result, company needs to makeplans for risky situation and learn how to handle complex circumstances. Communication- Effective interaction is necessary between staff members because thiswill help in maintaining positive relations with them. As a result, company get succeeded inattaining their set targets in a defined time frame. Along with this, communication maintainscooperative environment at workplace which helps an association in reducing probabilities ofconflicting situations (Seddon, Calvertand Yang, 2010). Quality- Now-a-days consumers are becoming too much qualitative oriented whichenforce an organization to be serious towards their product quality while making final products.However, Chinese people always love to experience new things but it must be qualitative item. Itmeans, ALDI needs to analyse the quality of overall plan and product before launching this planat marketplace for minimizing the possibilities of heavy loss (Globalisation and EconomicGrowth in China, 2006). 3
P3 Gantt chart and Breakdown structureBreakdown structure is a term which means classification of roles and responsibilitiesbetween various staff members in order to accomplish various business activities in bettermanner. In fact, it helps in reducing probabilities of mistakes and completes large number ofwork in a minimum time period. However, ALDI always distribute their job role into variousbusiness branches for generating high level of revenue by satisfying consumer needs anddemands in a defined time frame. On the other hand, Gantt chart is a diagrammaticrepresentation which sub-divides the activities through which an organization can displayvarious job roles of distinct members for making them understand about their task. Basically,choices of Chinese people fluctuate because of their customs or religion. Therefore, each andevery member of ALDI who is involved in expansion of ALDI in china requires too aware aboutthe Chinese people for understanding them in better way. As a result, this will help in attainingset targets and goals in a defined time frame by satisfying consumer needs and demand. Hence,breakdown structure and Gantt chart is used by company for attaining set targets in a minimumduration(Peppers andRogers, 2016). 4
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