Impact of Globalisation on Business Success

The assignment explores the significance of globalisation on business success by examining its impact on communication, culture, and legislation. It also discusses how to reduce these impacts through proper research methods, training programs, and cultural understanding.

Managing A
Successful Business
Project

TITLE
“To identify Positive Economic, Cultural and Ethical Impacts of Globalisation on
Different Functions of multinational organisation.” A study on ASOS.
INTRODUCTION
Globalisation refers to the process of interaction between the people, government and the
companies beyond the national economy so as to easily trade without any restrictions. It provide
opportunities to the business as it promote innovation and infrastructure across the world. For
this report ASOS plc is taken which is a British online fashion and cosmetic retailer having the
headquarter in London, UK. The main purpose of this report is to analyse on the positive impact
of economic, cultural and ethical factors on different functions of business such as HR,
accounting and many more (Adzic, 2011). This project contains a description regarding aims and
objectives , project management plan, Gantt chart and work break down structure to analyse the
data effectively to draw a meaningful conclusion.
TASK 1
P1
Background of the report
ASOS plc is a British clothing industry that deals in the online shopping. It is
headquartered in London ,UK. It was founded in the year 2000 with an aim to target youngsters.
The company at present selling more than 850 brands of clothing and accessories all over the
world. The main ground about performing this research is to analysis the economical, cultural
and ethical impact of globalisation on various department such as HR, operational, marketing
and many more (Brady and Davies, 2014). The economical benefit include decreased cost of
production for operation department, cultural benefit include keeping of record of different
countries for accounting department and ethical benefits will be to HR and Financing department
which help in building a good positive image of an organisation. The benefit of globalisation will
not only be seen on ASOS plc but also to the companies all over the world.
Research Aim:
The main aim of this research is “ To investigate the “Positive Economic, Cultural and
Ethical Impacts of Globalisation on Different Functions of multinational organisation.”A study
on ASOS.
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Research objectives
 To develop basic knowledge regading the phenomena of globalisation.
 To analysis different factors within globalisation that effect on business functions of
ASOS. To examine relationship between factors of globalisation and sucess of business
functions.
Research Questions
 Do you have any knolwedge about the phenomena of globalisation?
 What are the main factors of globalisation that impact on business functions of ASOS?
 What are the relationship between factors of globalisation and sucess of business
functions?
P2
It is defined as the written document which contains information about number of activities that
are carried out to done the given project. Several aspects related to the project are discussed
below:
Sources of Project
Management plan
Description
Scope The scope of investigation for ASOS plc is to
create impressive brand image. capture big
market share and also in building a strong
relationship with the customers so that growth
and development of an organisation can be
achieved. Through globalisation company is
able to introduce new technologies that helps
in achieving the economies (Davies and
Hughes, 2014). Moreover the researcher is also
able to increase the knowledge with the help of
this research.
Cost In order to determine the cost which will incur
in completing of the research, a budget has
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been prepared of amount concluded ($)38800
and the amount required for the researcher is
($)54000.
Time The time required for completion of number of
activities in the research is …..The time
required for the researcher to complete this
research is ......
Quality By able to perform at globalised level, ASOS
plc is able to offer quality services to the
customers. Moreover with advancement in
technology company is able to provide most
trendy clothes to the desired customers. The
data gathered by the researcher for completing
the research is primary data. Hence it can be
concluded that the information presented is
more reliable (Frankenberger and et. al., 2013).
Risk There are several risk which may be faced by
ASOS plc while doing their business functions
at global level. These risk mainly related with
government's rules and regulation, culture
difference, communication barrier etc. There
are also various risk which is faced by
researcher such as development of aims and
objectives, selection of sample size etc.
Communication There are number of communication channel
which will be used by ASOS plc such as
conferencing, group meeting, mails etc. The
researcher may use social media apps,
messages, video calls etc.
Resources Resources required for completing of the
3

research by ASOS plc are financial resources,
manpower etc. The resources required by the
investigator are internet connection, computer
system etc.
P3
These two tool are considered as one of the most essential tool that help in determining
number of activities to be performed for accomplishment of project.
Gantt Chart: It refers to the graphical presentation of activities which are in involved in the
investigation. It supports an organisation to make proper plan, coordinating and tracking the task
so that the task get accomplished as per the schedule (Heger and Rohrbeck, 2012). The Gantt
chart fro this project is mentioned below:
4

Work break down structure: It refers to the tool that support in showing the relationship
between several activities of the project (Kiessling, Wilke and Kolbe, 2011). This structure helps
ASOS plc in making some of the changes within its policies and procedures for increasing the
profitability of the company.
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TASK 2
P4
Qualitative as well as quantitative are consider most important type of research which is
adopted by investigator to accumulate information in respect of quality and quantity.
Qualitative research: It introduces as an useful method or approach of inquiry that
creates better knowingness on human as well as social science in order to analysis way an
individual feel and think. This research includes various methods such as In-depth interviews,
questionnaire, group discussions etc.
Quantitative research: It refers as an important method of investigation which is applied
by researcher in order to generate hard facts as well as numerical information, by employing
formal, statistical and mathematical techniques (Kowalkowski, Kindström and Brehmer, 2011).
There are different methods included in qualitative research such as surveys, questionnaires and
observations.
Both type of research are essential which will support an organisation to gather
appropriate and and accurate information regarding the effect of glottalization's factors on
business functions of an ASOS. Therefore, 40 employees of ASOS company will be recruited
with the help of probability sampling method. It is essential method as compare to non-
probability. As this method not necessitate maximum time period, expenditure as well as
resources of an enterprise (Morris and Geraldi, 2011).
Questionnaire
Q1) Do you have any knolwedge about the phenomena of globalisation?
a) Yes
b) No
Q2) What are the factors of globalisation that impact on business functions of ASOS?
a) Economic
b) Cultural
c) Ethical
d) Political
Q3) Which functions of ASOS are get effected by globalisation?
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a) Human resource function
b) Marketing function
c) Finance function
d) Operation function
Q4) What are the relationship between factors of globalisation and sucess of business functions?
a) Positive Relationship
b) Negative Relationship
Q5) What are the advantages of globalisation in regards of ASOS?
a) Attract more customers
b) Enhance productivity
c) High brand image
Q6) What are challenges would be faced by ASOS while globalise their business functions?
a) Culture difference
b) Communication barriers
c) Government's legislation
Q7) Provide suggestion to ASOS about how to overcome challenges of globalisation.
Q1) Do you have any knolwedge about the phenomena of globalisation? Frequency
a) Yes 30
b) No 10
Q2) What are the factors of globalisation that impact on business functions
of ASOS?
Frequency
a) Economic 10
b) Cultural 10
c) Ethical 10
d) Political 10
Q3) Which functions of ASOS are get effected by globalisation? Frequency
a) Human resource function 10
7

b) Marketing function 12
c) Finance function 8
d) Operation function 10
Q4) What are the relationship between factors of globalisation and sucess of
business functions?
Frequency
a) Positive Relationship 30
b) Negative Relationship 10
Q5) What are the advantages of globalisation in regards of ASOS? Frequency
a) Attract more customers 12
b) Enhance productivity 13
c) High brand image 15
Q6) What are challenges would be faced by ASOS while globalise their
business functions?
Frequency
a) Culture difference 15
b) Communication barriers 12
c) Government's legislation 13
TASK 3
P5
There are different methods of research which will be applied by researcher in order to
accumulate data regrading the study. Along with this, Primary and secondary are identify two
types of data collection methods will be applied by researcher (Nicholas and Steyn, 2017). For
gathering primary data, questionnaire instrument will be used for collecting accurate and legal
data according to the topic. On the other side, for accumulating secondary data, books, journals,
magazines etc. All these are consider most essential part of data collection.
Theme 1: knolwedge about the phenomena of globalisation
Q1) Do you have any knolwedge about the phenomena of globalisation? Frequency
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a) Yes 30
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
30
10
Frequency
Interpretation: This graph or chart determined the understanding regarding the
globalisation. 30 out of 40 employees have idea wheres remaining 10 respondents not have
accurate knowledge regarding the same.
Theme 2: Factors of globalisation
Q2) What are the factors of globalisation that impact on business functions
of ASOS?
Frequency
a) Economic 10
b) Cultural 10
c) Ethical 10
d) Political 10
9

a) Economic b) Cultural c) Ethical d) Political
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10
Frequency
Interpretation: It has been interpreted globalisation factors which are impacted on
business functions of ASOS. In this, workers of ASOS have equal view about economic,
cultural, ethical and political factor of globalisation.
Theme 3: Impact of globalisation on business functions of ASOS
Q3) Which functions of ASOS are get effected by globalisation? Frequency
a) Human resource function 10
b) Marketing function 12
c) Finance function 8
d) Operation function 10
10

0
2
4
6
8
10
12 10
12
8
10
Frequency
Interpretation: According to the above stated graph, it has been determined business
functions of ASOS which are get effected by globalisation. 10 respondents have idea as human
resource function within an organisation is more impacted, 12 respondents have knowledge as
marketing function is more impacted, 8 employees have opinion as finance function is impacted
and remaining 10 workers have view as operation function is much more effected by the
globalisation.
Theme 4: Relationship among globalisation and business functions
Q4) What are the relationship between factors of globalisation and sucess of
business functions?
Frequency
a) Positive Relationship 30
b) Negative Relationship 10
11

a) Positive Relationship b) Negative Relationship
0
5
10
15
20
25
30
30
10
Frequency
Interpretation: It has been concluded relationship between factors of globalisation and
sucess of business functions. For this, 30 employees have positive view wheres remaining 10
employees have negative opinion about the same.
Theme 5: Advantages of globalisation
Q5) What are the advantages of globalisation in regards of ASOS? Frequency
a) Attract more customers 12
b) Enhance productivity 13
c) High brand image 15
12

a) Attract more customers
b) Enhance productivity
c) High brand image
0
2
4
6
8
10
12
14
16
12 13
15
Frequency
Interpretation: This information have been concluded advantages of globalisation for
ASOS while globalising their business functions. 12 employees have idea as it will help an
organisation to maximum number of customers. 13 out of 40 respondents have opinion as
globalisation will help an enterprise to enhance their productivity level. Renaming 15 employees
have knowledge as globalisation support an enterprise in improving its brand image in
international market.
Theme 6: Drawbacks of globalisation
Q6) What are challenges would be faced by ASOS while globalise their
business functions?
Frequency
a) Culture difference 15
b) Communication barriers 12
c) Government's legislation 13
13

a) Culture difference
b) Communication barriers
c) Government's legislation
0
2
4
6
8
10
12
14
16
15
12 13
Frequency
Interpretation: This data has been interpreted drawbacks of globalisation which is faced
by company while expanding their business functions. For this, 15 respondents have opinion as
culture difference is major issue, 12 employees have opinion as communication barrier is major
impact of globalisation. Remaining 13 employees have knowledge as legislation of particular
nation is main effect of globalisation which will impact on business functions of ASOS.
P6)
This information has been recommanded different ways about how to overcome
challenges of globalisation. Some essential ways are determined as under:
 To overcome impact of communication barrier, ASOS must use flat communication and
different types of communication channels. These are essential for an organisation in
reduction of communication barriers.
 Government's legislation is another challenge of globalisation which is faced by ASOS.
To reduce such issue, company must do proper study about the rules and regulations
governed by government.
 Culture difference in another major issue which will effect on business functions of
ASOS such as human , marketing, operation and finance. In order to overcome this issue,
an organisation must adopt training programs. As it will help an enterprise to trained their
workers and accomplish better results within given time duration.
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TASK 4
P7
For gathering proper information regarding the study, I have to use different methods
such as primary and secondary research, qualitative research, quantitative research inductive
research, interpretivisim philosophy, time horizon, questionnaire etc. All these are consider most
essential methods which have been followed by me to gather appropriate and relevant data
according to the report. While carrying out an appropriate investigation, I have been observed
enhance my different types of skills such as Analytical skills, Research skills, Project planning,
Communication Skill, Report writing, Progress monitoring, management skills, literature review
skills, data analysis and data interpretation skills. All these are consider most essential types of
skills which will help me in completing each tasks as well as activities of investigation in
appropriate manner.
Competency How I have developed in this
area
Why I need to do to develop
further in the area
Communication Skill I need to enhance my
communication skills, I have
to attend training sections. As
it will help me by improving
my communication skills
which will further assist in
completion of research within
given time duration.
I need excellent
communication quality in
order to communicate each
data and information to my
followees. This information
mainly related with products,
services and process of ASOS
because it will directly support
me in communicating the data
in more efficiently as well as
effectively.
Research skills In order to develop research
skills, I need to conduct a
market research
For developing research skills,
I need to follow primary as
well as secondary methods for
collecting appropriate
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information. Under primary
research, questionnaire will be
used by me. In case of
secondary research, I need to
red different number of
articles, books, journals etc.
CONCLUSION
Above data has been determined significance of globalisation on success of business.
Project management plan, work breakdown structure, Gantt chart etc. tech have been used for
completing this project within given time period. Along with this, data analysis have been done
with the use of thematic analysis. Therefore, accurate recommendation have been provided to an
organisation about how to reduce impact of globalisation.
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REFERENCES
Books and Journals
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