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Globalisation Impact on Marketing and HR Functions

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Added on  2021-02-20

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MANAGEMENT A SUCCESSFUL BUSINESS PROJECT TOPIC 1 INTRODUCTION 1 Background of research 1 LO11 Aim and objectives 1 Project management plan ||2 Work breakdown structure and Gantt chart 4 LO26 Research methodology ||6 LO47 Reflection 7 CONCLUSION 8 REFERENCES 9 TOPIC The positive economical, ethical and cultural globalisation impact on Marketing and HR functions in an organisation. LO1 1 Aim and objectives || Aim “To determine the positive cultural, economical and ethical impact of globalisation on HR and marketing

Globalisation Impact on Marketing and HR Functions

   Added on 2021-02-20

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MANAGEMENT ASUCCESSFUL BUSINESSPROJECT
Globalisation Impact on Marketing and HR Functions_1
Table of ContentsTOPIC..............................................................................................................................................1INTRODUCTION...........................................................................................................................1Background of research...............................................................................................................1LO1..................................................................................................................................................1Aim and objectives......................................................................................................................1Project management plan............................................................................................................2Work breakdown structure and Gantt chart................................................................................4LO2..................................................................................................................................................6Research methodology................................................................................................................6LO4..................................................................................................................................................7Reflection....................................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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TOPICThe positive economical, ethical and cultural globalisation impact on Marketing and HRfunctions in an organisation. INTRODUCTIONBackground of researchBy globalisation companies can interact with people, government and companies ofdifferent countries over the world. The globalisation is representing the interdependence ofeconomies, culture and ethics which are affected by trading through different geographical areas(Findikli and Rofcanin, 2016).The report will lay emphasis on the Marks and Spencer for the current study. The Marksand Spencer is multinational retail company of Britain. The company sells the home products,food products and clothing of high quality. This research will cover in order to ascertain positiveimpact of globalisation in accordance with economical, cultural and ethical for the marketing andHR department of the company Marks and Spencer. The researcher will evaluate the globalisation actually positively influenced themarketing function as well as HR function. Also, the researcher will determine the increase inprofitability of the Marks and Spencer Group plc. LO1Aim and objectivesAim“To determine the positive cultural, economical and ethical impact of globalisation onHR and marketing functions within the organisation. A study on Marks and Spencer group plc”Objectives To identify economical, ethical and cultural impact of globalisation on businesses. To evaluate the effect of globalisation on HR and marketing function in Marks andSpencer.To understand the challenges face by HR and marketing department of Marks andSpencer due to trading in global market.To recommend ways by which corporations could overcome these challenges face by thedepartment of Marks and Spencer. Research questions1
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1.What is the impact of ethical, cultural and economical on globalisation of business ofMarks and Spencer?2.How marketing and HR function effects by globalisation in Marks and Spencer?3.What are the challenges faced by HR and marketing functions due to operating in globalmarket?4.What are the recommendations to overcome these challenges? RationaleThe reason for preparing this research report is due to the current trend which is currentlyadoptable by many companies. Also, the researchers individual interest is behind the preparationof research report. The researcher want to increase their understanding as well as knowledge inglobalisation.Project management planIt is a plan which is an approved document that help in defining, controlling, monitoringand execution of project (Brown and Knudsen, 2015). The researcher will formulate this plan ofproject management for analysing the input of stakeholders of project. The key components areas follows : ScopeThe scope of preparing this research is to evaluate individual interestand to gain the knowledge of current trend of globalisation. It willplay a critical role in developing better marketing and HR functionalactivities. CostThe researcher before starting the project formulation need to preparebudget which is based associated cost for the entire project. Theresearcher will require £1250. TimeThe researcher need to allocate their task in accordance with time itneed to be taken for completion (Debroux, 2017). The researchermay take extra time for generating outcome of study but thereliability and viability of research will be managed. Risk There is a high degree is risk associated with the formulation ofresearch. The researcher analyse and identify the risk on theoccurrence of risk probability. The evaluation of risk is important forthe execution of a successful research. The risk is high of elements2
Globalisation Impact on Marketing and HR Functions_4

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