Business Project Management INTRODUCTION

Managing a successful business
project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Devise project aims and objectives for a chosen scenario.....................................................3
P2 Produce a project management plan .....................................................................................5
P3 Produce a work breakdown structure and a Gantt chart........................................................6
P4 Carry out small-scale research by applying qualitative and quantitative research methods..8
TASK 3..........................................................................................................................................11
P5 Analyse research and data using appropriate tools and techniques.....................................11
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................14
TASK 4..........................................................................................................................................15
P7 Reflect on the value of undertaking the research to meet stated objectives........................15
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Globalisation is the process by which the organisation operates while establishing
business at a global level. A company can develop international influence when operating
business successfully in foreign countries. The given assignment explains the positive and
negative impacts of globalisation on organisation (Cooke, 2012) . The company which is chosen
in this is jaguar which is a multinational auto-mobile company of Britain established in 1935.
This is headquartered in Whitley, England and it offers it's products and services worldwide. In
the conduction of this report, the researcher has formulated appropriate aims and objectives on
the basis of present scenario of Jaguar. In this report various types and approaches of data
analysis are discussed. In the end of report, few interpretations and recommendations for the
company to enhance business in new marketplace are given (Dunning, 2014) .
TASK 1
P1 Devise project aims and objectives for a chosen scenario
Globalisation is an essential factor for any company's expansion in foreign market.
The organisations can establish competitive advantage in different countries. This is a
process of running business globally. It helps not only in expanding business and analyse
new markets but it also helps to know about culture and behaviour of different countries.
Globalisation is defined as the process of mutual growth of economies by increasing variety
and ways of transactions in products and services (Gopalakrishnan and et. al., 2012) . It is
the enhancement of involvement of individuals in various social groups. Globalisation helps
in increasing the abilities of people to interact and communicate with foreign markets and
develop brand image worldwide. It is the process of growth in interdependence of various
nations that increases business in international markets. Globalisation is effective in
integration of trading, finance and ideas into business context. It includes exchange of
technology, products and information in international borders and cultures. This increases
the standards of company at global level. It is a trend of developing a single culture for

growth of business (Hamilton and Webster, 2018) . In context of Jaguar which is a British
multinational car company is benefited by implementing the approaches of globalisation in
it's organisation. It helped the company in reduction of overall cost generated by different
operations.
Background of the research
Globalisation is the process of exchanging of goods and services at national and
international level. It helps in enhancing business image and reputation at foreign countries
and develop opportunities for business growth (Held, 2013) . Globalisation requires
agreements and investments of both the countries which share trading. In this report, Jaguar
is considered which is a multinational car manufacturer that serves in different countries.
This organisation is benefited by adopting the concepts of globalisation in it's functions and
operations. The impact of globalisation is on various departments of organisation including
finance, human resource, operational and sales department. The finance department can
facilitated by new technology and software for managing accounts (How to define
globalisation, 2019) . It also helps in reduction of overall cost and company easily adopts
new culture and behaviour of markets around the world. The positive impact of
globalisation in expanding business in UK are discussed below-
1. Economic impact- The impact of globalisation is that there is an appropriate
procedure for supply chain and preparation of free trade agreements while delivering
of products and services.
2. Cultural impact- Globalisation helps an organisation like Jaguar to recruit people of
different areas and countries in order to expand in new markets. This gives an
opportunity for enhancing the production and efficiency of the company.
3. Ethical impact- Jaguar establishes business in different countries and it works
ethically in order to create positive image of the brand. This helps in increasing the
competitive advantage in global markets.
Aim : “To measure the positive economic, cultural and ethical impact of globalisation on total
operational activities of the firm. A case study on Jaguar”
Objectives :
 To determine the concept of globalisation for the expansion of business in global market.