Managing a Successful Business Project
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Added on 2021-02-21
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Managing a Successful Business Project INTRODUCTION 1 LO 1 1 P1 Aims and objectives.1 P2 Produce a project management plan including elements cost, scope, time, quality, communication.2 P3 work break down structure. Aims : “To examine the different market entry strategies into emerging market in globalisation era”- A case study based on Debenhams, Country (India). To analyse the different market entry strategies for Debenhams to enter into the Indian Market.
Managing a Successful Business Project
Added on 2021-02-21
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Managing a Successful BusinessProject
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Aims and objectives..........................................................................................................1P2 Produce a project management plan including elements cost, scope, time, quality,communication.......................................................................................................................2P3 work break down structure................................................................................................4LO 2.................................................................................................................................................6P4 Small scale research by applying qualitative and quantitative research methods.............6LO 3.................................................................................................................................................9P5 Data using appropriate tools & techniques.......................................................................9P6 communication appropriate recommendation.................................................................16LO 4...............................................................................................................................................17P7 Reflective........................................................................................................................17CONCLUSION .............................................................................................................................18REFERENCES..............................................................................................................................19APPENDIX-LOGBOOK...............................................................................................................21
INTRODUCTIONGlobalisation is become very important and inevitable these days to get the positiveresponse from international market. Globalisation offer huge opportunity and success to theorganisation such as reputation and market reach. Present study will be base on to describing theemerging market entry strategies. For that, study has been chosen Debenhams that will soonopening a new store in India. Further, the study will explains about opportunity for the brand inIndia market. LO 1P1 Aims and objectives.BackgroundFor a successfully entry into foreign market regarding the choice of entry mode dependson the available conditions and circumstances of the Indian market. In order to analyse orinvestigate the opportunity available in the market in which Debenhams wants to enter. Presentstudy will be explaining the chosen market economic situation and analyse the opportunity andthreat from the market (Alon and et.al., 2016). Study also collecting the data or informationthrough qualitative method of data collection.PurposeThe purpose of the study is to examine and compare the entry strategies for Debenhamswith a focus on intentional marketing. Company Overview Debenhams is the British multinational retail brand that regulate their business functionsin across the UK and other franchise stores in across the different countries. Debenhams dealswith different classified range of products such as clothing, homeware, household, furnitureitems, cosmetic etc. Soon they planning to open the new store in India as well to expand thebusiness into new emerging market (Battour and Ismail, 2016). Debenhams soon will launch thestore in India with brand new product that is beauty “Organic anti ageing cream” specially forWomen. Aims : “To examine the different market entry strategies into emerging market in globalisationera”- A case study based on Debenhams, Country (India).ObjectiveTo identify the concept of globalisation in terms of business opportunity.1
To analyse the different market entry strategies for Debenhams to enter into the IndianMarket.To determine the ethical or entering challenges that company faced in internationalmarket.To recommend the ways or strategies to get overcome from the globalisation issues. Research Questions Q. What are the concept of globalisation in terms of business opportunity.Q. What are the different market entry strategies for Debenhams to enter into the Indian Market.Q. What are the ethical or entering challenges that company faced in international market.Q. What are the ways or strategies to get overcome from the globalisation issues. P2 Produce a project management plan including elements cost, scope, time, quality,communication.Project management Plan Project management plan is the process that must be considered by the project manager toget ensure the things towards achieving the aim of the study (Bendell, 2017). In order toaccomplish the research, researcher should need to considered some of the elements givenbelow:Project Scope : Scope of the project is to defined the project goals and purpose. Scope ismust be clear and understood by the other team members to remove the miscommunication. Ifthe project goal is not defined than the chances of failure is been increasing. Present aim of theresearch is to examine the different market entry ways to get into the India market.Time : Time is the essential component that define the project starting or finishing date.Project manager ensure that the project will definitely completing before the finishing date just tosave the expenses and time cost. Present research will approximately taking 4 to 5 weeks toaccomplish the whole process (Charles Jr, Schmidheiny and Watts, 2017).Quality : Project quality is the most important concern for the researcher that must bemaintained throughout the process. Quality is the source and management scope that companyexist in the long term market. Also, it requires the better and best approach to make the thingsunderstandable. In order to maintained the quality for present research. For which manager needsto take follow up while collecting data from different sources and ensure the effectiveness of thetechniques.2
Budget/Cost: To estimate the budget cost and the setting of an agreed budget managercan forecast the expenses. Budget forecast help to minimise the other expenses. In order toconduct the present research it will take approximately £500.Resources : Project manager or researcher required raw material very often just toaccomplish the specific task. Resources is the all time need for the project. Like Technicalresource, raw material, human resource, Training & Development, etc. Communication : It is the most essential element of the project management that mustbe required in each and every step of the research process. Communication is the two wayprocess to pass the information from one place to another. Communication helps to collect datafrom respondents etc. there are different methods or techniques through communication has beendone such as through E-mails, Mobile Phones, Video conferences etc. TasDurationStartFinishPredecessorsResourceNamesWBSRiskSelection of topic2 daysLow Preparing problemstatement6 days12Moderate Writing LiteratureReview 4 days2,1literature3High Preparing schedules5 days34Moderateselection of researchmethodology7 days4Journalsandinternetarticles5ModerateData analysis6 days56LowPresentation andinterpretation of data4 days6Projectmanagement7LowAssessing findings ofresearch5 days6,78Moderate3
conclusion andrecommendations2 days79LowReflection on methodsused in investigation3 days9,810Lowpreparing documentationof accomplishedoutcomes 2 days10Technicaland humanresources11LowClosing project2 days1112ModerateSubmission of the finalreport1 day11,1213LowP3 work break down structure.Work break down is the project tool that makes the project more specific and easy. Thistechnique breaks the big projects from smaller parts that increase the productivity level of theproject outcomes. In other words, present study form the structure that helps to gathered theinformation of emerging market and explore the globalisation opportunity for the company. 4
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