Corporate Social Responsibility and its Impact on Marketing Department of John Lewis

MANAGING A SUCCESSFUL BUSINESS PROJECT

TITLE: CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPACT ON
MARKETING DEPARTMENT OF JOHN LEWIS TO PROMOTE
PROFITABILITY AND FINANCIAL SUSTAINABILITY

TASK 3
P5 Analyse research and data using appropriate tools and techniques for the chosen project
■ Introduction: Research methodology is regarded as the most important section of the research study in which
researcher utilizes several methods and techniques for the purpose of reaching towards the aim and objective.
■ Research approach: Research approach is a most important of the research work which aids in explaining
diverse aspects of the subject matter. The categories of research approach are inductive and deductive and in
the present research work, inductive has been selected. This is being selected because it aims to generate
meanings from the collected data which further helps in analysing answers to research question.
Research
approach
Inductive Deductive