Impact of Digitisation on Small Businesses - A Case Study on Mark Spencer

This presentation explores the impact of digitisation on small businesses, with a case study on Mark Spencer. It analyzes the effect of digital technologies on growth and innovation, benefits of implementing digital technology, role of e-commerce, and the impact of digitisation on performance level.

Managing successful
business project

CONTENT
• Introduction
• Research aims and objectives
• Data analysis
• Recommendations
• Conclusion
• References

INTRODUCTION
 Digitisation has become an important tool for small scale
organisation to systematically manage their business operations with
technical tools for making their work smoother and easier.
 It provides a way through which information are converted and
transferred in digital form.

Project Aim and objectives
Aim- To ascertain the impact of digital technologies on growth and innovation of
small businesses. A case study on Mark Spencer.
Research objectives -
• Analyse and predict effect of digital marketing in firm and its on society.
• Generation and implementation of innovative ideas in activities and planning
performed in business for better outcomes
• Using latest and innovative software for smooth functioning of business
activities and for analysing them.

Data analysis
Q1. Will digitalisation help in in
increasing sales and
productivity of Marks &
Spenser ?
Frequency
A. Yes 25
B. No 5
Theme 1: Impact of digitalisation on increasing sales and
productivity.
Yes No
0
5
10
15
20
25
25
5
Column C

Theme 2: Benefits of implementation of digital
technology
Q2. Is implementation of digital
technology in retail sector be fruitful ? Frequency
A. Yes 20
B. No 10
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column C

Theme 3: Role of e-commerce
Q3. Do you agree that e- commerce
website will increase growth of Marks &
Spenser ?
Frequency
A. Yes 22
B. No 8
Internet Pamphlet
0
5
10
15
20
25 22
8 Column C

Theme 4: Impact of digitalisation on
performance level
Q4. Does implementation of digital
technology has affected performances of
Marks & Spenser ?
Frequency
A. Yes 24
B. No 6
Modern technology Traditional technology
0
5
10
15
20
25
24
6
Column C

RECOMMENDATIONS
• Company must plan to organise training and development
process for increasing knowledge of people about the
market activity. For example they must train their
employee to work on digital platform for marketing and
sales activity.
• Brexit is about to happen in UK so there are chances that
change in new Government policy may not work in favour
of them.

CONCLUSION
• From analysis of above report it is being concluded digitisation
will have major impact on activities that are to be performed in
business structure.
• A company can use sample size analysis for growth and
development of their products.
• Digitalisation is a new trend that has been adopted by different
organisation for their success, it is a vast area and more to be
explored in future run.

REFERENCES
Zott, C., Amit, R. and Massa, L., 2011. The business model: recent
developments and future research. Journal of management.
37(4). pp.1019-1042.
Teece, D.J., 2010. Business models, business strategy and
innovation. Long range planning. 43(2). pp.172-194.
Stokes, D., Wilson, N. and Wilson, N., 2010. Small business
management and entrepreneurship. Cengage Learning EMEA.