Managing a Successful Business Project: A Case Study of Harrods

Managing a Successful Business Project

Table of Contents
Task 1......................................................................................................................... 4
LO1 Establish project aims, objectives and timeframes based on the chosen theme.4
P1-Devise project aims and objectives for a chosen scenario addressing the chosen
tile as specified above.................................................................................................4
Project Definition.........................................................................................................4
Problem Statement..................................................................................................... 4
Project Strategy...........................................................................................................5
Project Objective.........................................................................................................5
P2 – Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk and resources for the chosen project.............................5
Cost and Activities of the Project.................................................................................5
Deliverables................................................................................................................ 6
Project Scope Statement............................................................................................6
Included Scope........................................................................................................6
Excluded Scope.......................................................................................................6
Success Criteria..........................................................................................................7
Project Assumptions................................................................................................... 7
Risk Assessment.........................................................................................................7
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes
and stages for completion with reference to the chosen project.................................8
Implementation Plan................................................................................................... 8
Schedule (Gantt chart)................................................................................................9
Gantt chart................................................................................................................ 10
Figure 1: Gantt Chart................................................................................................ 11
Project Processes..................................................................................................... 11

Task 2....................................................................................................................... 13
LO2 Conduct small- scale research, information gathering and data collection,
generating knowledge to support the project as specified above:.............................13
P4-Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives for the chosen
scenario.....................................................................................................................13
Reference List...........................................................................................................25
Appendix 1- Risk Assessment...............................................................................26

Task 1
LO1 Establish project aims, objectives and timeframes based on the chosen
theme
P1-Devise project aims and objectives for a chosen scenario addressing the
chosen tile as specified above.
Project Definition
The Project will examine the opportunities and impact of Digital technology in
Harrods. The company is a luxury departmental store that is located in
Knightsbridge, London. Charles Henry Harrod founded the company on 1834
(Lucas, 2015). The company has successfully introduced luxury and quality products
with more than three hundred departments showing more than twelve thousand
employees working in the organisation. It offers a wide range of service and
products. the products includes clothing, jewellery, sports gear, electronics, food and
drink, stationeries, furniture and many more. The main area reflecting the project is
to understand the impact of digital technologies implemented in the business
process. Therefore to explore the opportunities or challenges faced by the company
in implementation of technological advancements that are cloud technology, social
media, storage and distribution and artificial intelligence.
Problem Statement
The major areas that have shown the problematic areas in the project are to identify
specific social media contents while implementing the effective communication
through digital technology (Uzunoğlu and Kip, 2014). Recognizing the fact that every
individual has its own perception to the changing trends, hence it becomes difficult to
select the content as per the different preferences to the products. The second
aspect reflects the budget in implementing the digital technologies within the
organisation as the Artificial intelligence and machineries show high investments and
maintenance charges to ensure the smooth working in the production process. Cloud
technology and internet connectivity has helped the organisation to store files and

share the information effectively in the place but has also increased the risk to be
hacked by unknown intruders. Such risk requires frequent updates and up-gradation
of security bridges hence the company has to purchase the software more of an
often to secure the confidential data. Such measures lead to compromise the budget
of the company.
Project Strategy
The strategy is to analyse the impact of implementing digital technology at Harrods
by using the method of primary data collection technique. The business researcher
will develop a business project in order to investigate the business environment and
market (Botha et al., 2014). The project would provide a competitive advantage and
provide a better idea about the impact of the strategy on the organisation and its key
stakeholders.
Project Objective
The objective of this project have been listed below-
 To analyse the impact of implementation of digital technology at Harrods
 To analyse the extent to which the digital technology has benefitted Harrods
 To evaluate the challenges and opportunities experienced by the organisation
due to digital transformation
 To provide relevant recommendation for dealing with the identified challenges
P2 – Produce a project management plan that covers aspects of cost, scope,
time, quality, communication, risk and resources for the chosen project
Cost and Activities of the Project
Activities Time Cost/hour (£) Total Cost (£)
Collecting the
Data
30 20 600
Assessing the
data
25 20 500
Setting the 25 10 250

budget of the
entire project
Referring to
different digital
solutions
35 10 350
Creating the final
report
10 15 150
TOTAL 1850
Table 1: Cost and Time objective of the Project
(Source: created by the learner)
Deliverables
The deliverables refers to the intangible or tangible services to be produced by
Harrods in terms to improve the implementation process of digital technology so that
to result the project effectively delivering the intended product and services efficiently
to the potential customers. Harrods management system will adopt innovative
changes in protecting the data and implementing the artificial intelligence effectively
in the place, the company will improvise the business process and operations to
communicate efficiently with the customers and improve its digital solutions in the
industry.
Project Scope Statement
Included Scope
 To understand the impact of different digital technology on the operations and
business activities of Harrods
 To identify the challenges faced by the organisation
 To take the opinion of stakeholders to develop strategies to deal with the
identified challenges
 To utilise the opportunities in order to improve the current operations of the
business organisation