Managing A Successful Business Project- Assignment

MANAGING A SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................1
P1 Draw project aims and objectives..........................................................................................1
P2 Define project management plan that includes cost, time, quality, scope, communication
and risk........................................................................................................................................2
P3 Define the work breakdown structure and Gantt chart with suitable framework..................3
Critical path-................................................................................................................................5
Implementation plan- .................................................................................................................5
P4 Description on small scale research with help of qualitative and quantitative research........6
P5 Analyse research data with use of proper tools and techniques. ...........................................8
P6 Communicate appropriate recommendation and conclusion...............................................22
P7 Reflection on value of undertaking research to meet shared objectives..............................23
REFERENCES..............................................................................................................................24

Topic- To access the positive economic, cultural and ethical impacts of globalisation on
marketing. A case study on Aldi.
INTRODUCTION
Globalization is termed out as spread of technology, information, products and job across
national cultures and boarders. It defined as economic integration and alignment to international
financial standards and norms (Kumar, 2019). Therefore, it is process of making world economy
interdependent and connected. Globalization is beneficial concept as it allows free movement of
good and services across the world. Thus number of developing countries taking initiatives to
effectively transform into emerging economies that leads to have international trade.
The present report is based on business activities of Aldi, as it is global leading brand and
engaged in retail sector. This is firm that deals in product and services as food, beverage,
household essential and sanitary products.
Furthermore, report will cover following things as to frame aim and objectives on basis
of topic as globalization, the research methodologies will be conducted in order to select proper
research methods.
P1 Draw project aims and objectives.
Globalisation is term that has changed and influenced the differed business functions.
The present report is based on to identify the impact of positive economic, cultural and ethical
impact of globalisation on marketing (McCann, 2016). Thus, researcher will have use of this
topic in order to get the depth information of the impact of globalisation on business functioning.
There is enhancement in number of rivalries, need of effective marketing campaign and social
media impact and variation in product at greater context (Pavlínek, 2015). With the help of
adopting globalisation technique the business functions can be globalised properly. Thus, aims
and objectives are formulated as-
 To articulate the concept and significance of globalisation.
 To analyse the negative and positive effect of globalisation within business function.
 To determine the impact of globalisation on working of Aldi.
 To provide suggestive measures to promote sense of awareness in global economic
interdependency, culture and in ethical impacts.
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P2 Define project management plan that includes cost, time, quality, scope, communication and
risk.
The project management plan is inclusive of formal and approved document that used for
execution of project activities (Pyke and Lund-Thomsen, 2016). It is document that define,
prepare, coordinate, integrate various planning activities. Thus, project management plan defined
as-
 Project scope- The purpose and objective of project is based on “To identify the positive
economic, cultural and ethical impacts of globalisation on marketing.” This is effective
term that aids to define purpose of undertaking research report. At this level, the all
activities related with project must be defined so that proper things can be undertaken.
 Cost- In order to carry out this report it is essential to estimate the project duration and
cost related to project must be comprised of three key elements as deliverables, due date
and critical dependencies (Quinlan and et.al., 2019). Thus, researcher is responsible to
estimate budget so that all activities can be carried out accordingly.
 Time- To get the desired objectives within set deadline, it is essential to give proper
deadline to each activity so that each things can be achieved. The each things must
allotted a proper time so that al member of project take initiatives to achieve it.
 Quality- The researcher must need to take initiatives to maintain the quality of research
report and various activities covered into it. In addition to it, maintaining quality of
research aids to develop provide reliable and authentic research study.
 Resources- In order to carry out project management activities effectively, the researcher
must have adequate resources so that all things can be carried out without any problem.
 Risk- This is crucial to determine the risk associated with project so that all things can be
accomplished accordingly. With help of determination of risk, the research project can be
framed and conducted in appropriate manner.
 Communication- The project management plan must be communicate to all team
member of project. With aid of making proper communication, the entire activities can be
conducted in coordinated manner.
P3 Define the work breakdown structure and Gantt chart with suitable framework.
The term work breakdown structure is defined of number of key deliverable that organize
the team work into proper manageable sections (Silverman, 2016). It is helpful to define outline
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and map for specific project. It is responsibility of project team to create the project work that ids
to identify the major functional deliverables.
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