Project Performance Review and Evaluation

The assignment requires the learner to complete a project on 'Impact of Social Media as digital technology to support small and medium manufacturing firms in achieving growth and innovation - A case study on Continental consulting Limited'. The learner must evaluate their performance, identify strengths and weaknesses, and discuss how this experience will inform their continuous professional development. The assignment also includes a template for a Performance Review to be attached with the report by the learner.

Managing A Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objectives.....................................................................................................1
P2 Project management plan with cost aspects, scope, time, quality and communication risk..2
P3 Work breakdown structure and Gantt chart to provide time-frame.......................................5
TASK 2............................................................................................................................................7
P4 Small scale research by implementation qualitative and quantitative research.....................7
TASK 3..........................................................................................................................................10
P5 Evaluation research and data using appropriate tools and techniques.................................10
P6 Appropriate recommendation as a result of data and research analysis..............................18
TASK 4..........................................................................................................................................19
P7 Reflection upon undertakings to attain objectives...............................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

Title: “The impact of digital technology supporting small business growth and innovation-
A case study on Continental Consulting Ltd.
INTRODUCTION
Managing projects is a set of practice that includes planning, executing or controlling the
project activities so that project can be done in a specific time period. Whereas, digital
technology always supports maximum in a firm so that their desired goals can be achieved in a
limited time period. In addition to this, it also provides opportunities to firm in delivering their
products or services to the maximum number of targetted customers along with putting minimum
efforts for it. Therefore, it can be said that digital technology plays an important role in the
growth and success of each firm. The chosen firm for this report is Continental Consulting
Limited which provides consultancy and re-engineering services to the customers which are
small and medium manufacturing firms along with headquarters in London. This assignment will
discuss about the aims and objectives of firm along with implementation of digital technology.
Project management plan, WBS, Gantt chart, qualitative and quantitative research methods will
also covered in this report, In last, report will discuss about recommendation and reflections.
TASK 1
P1 Project aim and objectives
Continental Consulting Limited is a UK based firm which provides supports to the small
and medium manufacturing firms in re-engineering their business process so that high
sustainability and profitability can be achieved. Its serving areas are London and greater London.
The firm was founded eight years ago with an objective of using latest equipments computers or
IT systems so that better consultancy services can be provided to their clients. As the time is
passing rapidly and their eight years old equipments are outdated now so that for it, management
have decided to upgrading their tools and techniques so that capabilities or skills of firm can be
enhanced. Present project report is also based on such upgradation of IT systems which will be
helpful for the company in achieving their goals and objectives within the given time period.
Topic: “Impact of Digital technology supporting small business growth and innovation
According to the present situation of Continental consulting limited, It is seems that there
is a requirement of implementation of digital technology which is done through taking support of
its employees (Kiessling, 2011). Therefore, CEO of firm have decided to invest funds for
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bringing innovation in their business procedures so that they will be able in competing their
rivals in more effective manner.
Aim: “Impact of Social Media as digital technology to support small and medium
manufacturing firms in achieving growth and innovation- A case study on Continental
consulting Limited.”
The main objective of this project is to determine the effectiveness of implementation of
Social media in business procedures of small and medium size firms like continental consulting
limited so that goals or objectives will be achieved in an effective manner (Kowalkowski, 2011).
Research Objectives
 To determine the concept of digital technology in the growth of Continental consulting
limited
 To identify the benefits of social media as a digital technology in supporting small and
medium enterprises.
 To determine the relationship between social media and growth of Continental consulting
limited
Research Questions:
 Do you have knowledge regarding the concept of social media ?
 What are the benefits of Social media as a digital technology received by Continental
Consulting Ltd. ?
 Is there any interrelationship between the growth of Continental Consulting Ltd. and
Social Media Platform?
P2 Project management plan with cost aspects, scope, time, quality and communication risk
Project management plan is a formal and approved set of documents which is used for
controlling and executing the projects. In addition to this, it is a document which includes
important informations about the performed activities, utilised resources, required manpower etc.
so that project will be completed in efficient manner. It also provides support to the management
in identifying important aspects like quality, risk, time, cost etc. during the execution of project
so that all related activities performed by project teams in effective manner. These aspects are
given as under:
Scope: Adoption of digital technology always brings profitable results to the company in
the form of enhancing efficiency level of employees maximising the satisfaction level of
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customers, providing maximum return to the investors on their invested amounts etc. In the
context of Continental Consulting limited, as they have decided to implementing digital
technology in the form of Social media which will help them in attracting a large number of
customers through communicating them about their new and innovative products and services
which will be helpful for the firm in achievement of growth and sustainability in the
marketplace. Whereas, performing research programme on the topic of impact of social media in
growth and success of firm by researcher as it will provide more benefits to other small
manufacturing firms in making modifications in their procedures so that maximum profitability
can be gained them in future period. Therefore, it can be said that scope of implementation of
Digital technology is very huge in nature (Pearlson, 2016).
Cost: It is also an important aspect because without its estimation decisions which are
made by the managers of Continental Consulting Limited can hampered in wrong manner.
Therefore, it is important to maintain appropriate funds so that project activities can be executed
in proper manner. Apart from that, Investigator of research programme have demanded amount
of 7500 pounds for executing the research programme. In order to accomplish all the project
activities in effective manner, management should form a budget in which all cost will be
allocated on the basis of project. For example, spent amount on the training and development
programmes will be increase the capabilities of employees. A Budget plan is formed as under:
Total forecasted budget
Particular 2019-20 (£)
Cost of implementation of Digital technology 17000
Spend amount on the promotional tools 7000
Posters and Magazines 3000
Cost of training and development programmes 3500
Total cost 30500
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Time: This is also an important aspect that should be considered by the managers during
execution of project activities. Because without estimation of time period activities of project
can't be carried out in proper manner. Therefore, management of Continental Consulting limited
should set a limited time frame for implementing Social media platform in their workplace so
that competitive advantage can be gained by them over their rivals within a short time period.
For this they can also use critical path so that project activities can be monitored or performed
along with a given time frame. 28 weeks are calculated by the managers of Continental
Consulting Ltd. for implementing social media whereas, time period of 10 weeks are demanded
by the researcher for executing the research programme.
Quality: This aspect always provide positive influences on the profitability and growth
of organisation. At the time of execution of project activities, quality should be mainly
considered by the management of Continental Consulting Limited so that all related functions of
project can be handled in an effective manner. In order to enhancing the quality of goods and
services, Management should provide better training and development programmes to their
employees so that quality services will be provided by the firm to their clients. Whereas,
researcher should also use qualitative method so that valid conclusion can be provided to the
management of Continental Consulting Limited at the end of research (Charles, 2017).
Risk: It is uncertain in nature and always exists in all business functions which can
hamper the project activities in negative manner. These risk can be defined in the form of lack of
sufficient knowledge of employees or funds, improper support of employees etc. As
implementation of Social media technology also consists a huge risk for which managers of
Continental Consulting Limited should conduct a research programme in advance so that origin
of risk can be identified and resolved in proper manner. With the help of it, management should
be capable in forming suitable plans or strategies which will be assist them in facing future
difficulties in efficient manner.
Communication: It is very essential aspect because if employees will not aware
regarding their roles or responsibilities they will not perform their duties in an effective manner
which can reduce the profitability or productivity of organisation. Therefore, management should
consider this aspect while executing project activities so that expected outcomes will be received
in the given time period. Through forming effective communication structure in the workplace,
management of Continental Consulting Limited will be know about the views and suggestions
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for implementing social media in the workplace. Whereas, researcher should also use various
communication methods like Mobile SMS, E-mails, so that views or opinions of different
respondents about the topic can be received in an effective manner.
Resources: This is also a very important aspect which should be considered by the
management of firm while executing the project activity of implementation of social media in the
workplace because if managers of Continental Consulting Limited will not allocate the essential
resources then it provide negative influences on the project activities. Therefore, management
should allocate and arrange proper resources so that desired project will be finished in given
time-frame. Whereas, researcher has analysed that essential resources for completion the
research programme are internet, funds etc.
P3 Work breakdown structure and Gantt chart to provide time-frame
Work break down structure: It is a tool that manage the project work. So it can be
deliver easily in a vertical or horizontal position to the member of project teams. It can help them
to executed the work in a deliverable oriented approach. Continental consulting limited is a UK
based research company which do re engineering activities. They can apply WBS structure to
divide their large project so productivity can be achieved at end result.
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Gantt chart – It is developed by Henry L. Gantt in the year 1917 which perform as a
production control tool. It help a company to plan and coordinate the task of a project into a
graphical method. Continental consulting group can use this graph so they can monitor the day to
day performance of their project (Altfeld, 2016).
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TASK 2
P4 Small scale research by implementation qualitative and quantitative research
Qualitative Research:It is a method that help the researcher to understand the behaviour
and perception of their target consumer related with a particular topic. In this research researcher
focus on obtaining data by asking of open-ended question. Continental consulting limited can
develop a way to interact with their consumer through various mediums like in-depth interview,
focus group and case study so it can help the company to find loop holes in their project.
Quantitative research: It is done by collecting the data. This data can be collected from
existing potential consumer of a company product or service. Data can be collected by using
sampling method, online survey etc. The data can be collected from large number of customer. It
can help a company to investigate their objective by fill of questionnaire. This research help a
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company to find out logical and unbiased result. Continental consulting limited use quantitative
research so they can collect more sample from the entire population by using a structure method.
Primary Research: To collect the data directly from the respondent. This is done by the
company themselves or with the help of a third party. The major benefit of this research is that
they can find pointed result from this data. In primary research researcher try to find out solution
of a specific problem. This is a time consuming and systematic approach of doing a research so
company can rely on their results. Continental consulting limited should apply this type of
research method because they make huge investment in their businesses. It is better to do
primary research because in this research company will not face any dispute solutions (Ariely,
2012).
Secondary Research: It is a desk type of research in this data can be included in research
from already existing data like from journal, public library, and website. Businesses houses,
government and industry union also store data and that is also used by researcher. So in
secondary research the data which is collected by the company is already available on different
documents. It is very cost effective but in this type of research data is not as per researcher
requirements. Continental consulting limited use secondary research in which they have to
modify a new strategy for a existing business because it will save their time and cost.
Both types of research programmes are very profitable and can provide beneficial
outcomes to the managers of Continental consultancy limited by providing them important
information about the requirements of market and current market-trends. With the help of
qualitative research methods, researcher will be know about the different views and opinions of
the respondents for the topic of research. For this project, 40 respondents are taken whose
suggestions and opinions will be considered as the whole views of population.
Questionnaire
Q1. Do you have knowledge regarding the concept of social media ?
 Yes
 No
Q2.What are the benefits of Social media as a digital technology received by Continental
Consulting Ltd. ?
 Growth in Market share
 Increasing existing customer base
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 Profitability
Q3) Is there any interrelationship between the growth of Continental Consulting Ltd. and Social
Media Platform?
 Yes
 No
Q4) Does Training or development programmes are required in Continental Consulting Limited
for enhancing the skills or efficiencies of employees for using social media platforms?
 Yes
 No
Q5) Is there any benefit of Social media in achievement of growth and success
 Yes
 No
Q6) What are the main challenges that limits the Continental Consulting limited to implement
Social Media platform ?
 Lack of Market knowledge
 Lack of funds
 Lack of Skilled employees
Q7). Is Continental Consulting limited financially capable to utilise Social media platforms for
further growth and expansion ?
 Yes
 No
Q8). How social media provide supports to the firm in gaining growth in the marketplace ?
 Increasing knowledge of the employees
 Attracting new customers
Q9. Are the Managers of Continental Consulting limited have taken maximum supports from
their staff members for implementing social media in the workplace?
 Yes
 No
Q10. Provide some of better recommendations that can be used by the Managers in handling
difficulties while implementing Social Media in workplace
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TASK 3
P5 Evaluation research and data using appropriate tools and techniques
In this project, researcher of Continental Consulting limited have chosen primary method
of data collection so that reliable or valid data can be received from the respondents. For getting
reliable informations from the respondents, investigator have formulated a questionnaire that
consists of various questions and it will be given to the 40 respondents who will be provide
views or opinions of entire population.
Theme 1: Knowledge about the concept of Social Media
Q1. Do you have knowledge regarding the concept of social
media ?
Frequency
 Yes 30
 No 10
Yes No
0
5
10
15
20
25
30
Frequency
30
10
10

Interpretation: It has been observed from the above diagram that 30 respondents have
proper knowledge about the concept of social media. Apart from that, remaining 10 suggests that
they are not aware regarding the concept of Social media.
Theme 2: Benefits of Social Media
Q2.What are the benefits of Social media as a digital technology
received by Continental Consulting Ltd. ?
Frequency
 Growth in Market share 22
 Increasing existing customer base 10
 Profitability 8
Growth in Market share
Increasing existing customer base
Profitability
0
5
10
15
20
25
Frequency
22
10 8
11

Interpretation: It has been identified from the above graph that social media provides huge
benefits in the growth of firm such as, 22 out of 40 have said that growth in the market share,
other 10 said that increasing customer base whereas, remaining 8 says that profitability of firm
can be enhanced.
Theme 3: Interrelationship between growth of firm and social media platforms
Q3) Is there any interrelationship between the growth of Continental
Consulting Ltd. and Social Media Platform?
Frequency
 Yes 25
 No 15
Yes No
0
5
10
15
20
25
Frequency
25
15
12

Interpretation: From the above chart, it has been identified that 25 out of 40 have
suggests in the favour of questionnaire. Whereas, remaining 15 gave their views that there is no
interrelationship between the growth of firm and social media.
Theme 4: Requirement of training and development programme
Q4) Does Training or development programmes are required in
Continental Consulting Limited for enhancing the skills or efficiencies of
employees for using social media platforms?
Frequency
 Yes 24
 No 16
Yes No
0
5
10
15
20
25
Frequency
24
16
13

Interpretation: It has been observed from the above bar chart training and development
programmes always provides profitability in the firm such as gaining growth or sustainability.
For this, 24 out of 40 provided their opinion in the favour of firm whereas, other 16 says that
there is no need of training and development programmes for the employees of organisation.
Theme 5: Benefits of Mobile technology for a firm
Q5) Is there any benefit of Social media in achievement of growth and
success ?
Frequency
 Yes 22
 No 18
Yes No
0
5
10
15
20
25
Frequency
22
18
Interpretation: It has been analysed from the above chart that 22 out of 40 gave their views that
social media provides a huge benefit in the form of increasing sales figures or other benefits.
Whereas, other 18 provides negative responses on the questionnaire.
Theme 6: Major Barriers in implementation of Mobile technology
Q6) What are the main challenges that limits the Continental Consulting
limited to implement Social Media platform ?
Frequency
14

 Lack of Market knowledge 14
 Lack of funds 14
 Lack of Skilled employees 12
Lack of Market knowledge Lack of funds Lack of Skilled employees
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Frequency
14 14 12
Interpretation: It has been identified from the above diagram that 14 suggests that
company have lack of market knowledge, other 14 says that company have lack of funds
whereas, remaining 12 says that company have lack of skilled employees.
Theme 7: Managing Resources for promoting Mobile technology in the existing marketplace
Q7). Is Continental Consulting limited financially capable to utilise Social
media platforms for further growth and expansion ?
Frequency
 Yes 30
 No 10
15

Interpretation: It has been identified from the above chart that 30 respondents gave their views
that company is financially capable for promoting social media platform in the marketplace.
Whereas, remaining 10 says that company can use company can't use social media channels in
taking growth in the marketplace.
Theme 8: Support of Social media
Q8). How social media provide supports to the firm in gaining growth in
the marketplace ?
Frequency
 Increasing knowledge of the employees 21
 Attracting new customers 19
16
Yes No
0
5
10
15
20
25
30
Frequency
30
10

Increasing knowledge of the employees
Attracting new customers
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Frequency
21 19
Interpretation: From the above chart, it has been analysed that social media provides
very much support in the functioning of organisation for which 21 respondents gave their views
that knowledge of employees has been increased by using social media platforms, whereas, other
19 says that it helps the firm in attracting new and existing customers.
Theme 9: Support of employees in the implementation of Mobile technology
Q9. Are the Managers of Continental Consulting limited have taken
maximum supports from their staff members for implementing social media
in the workplace?
Frequency
 Yes 25
 No 15
17

Yes No
0
5
10
15
20
25
Frequency
25
15
Interpretation: It can be said that after identifying the above chart that without taking
support of the staff members managers of continental consulting limited can't implement social
media in the workplace. For it, 25 gave their views in the favour of firm whereas, 15 says that
employees of firm are not supportive and does not support managers in implementation of social
media.
P6 Appropriate recommendation as a result of data and research analysis
From the above interpretations, it has been recommended to the managers of firm to
make proper consume the funds so that implementation of social media in the workplace can be
done in a proper manner. CEO of Continental consulting limited have already decided to
implement Social media in the workplace so that growth or competitiveness can be gained by the
firm in the marketplace. When employees of firm offers better and innovative services to their
clients then it will helpful in attracting a large number of customers towards the new services of
firm. For this, Managers of Continental consulting Limited should adopt an effective approach so
that competitiveness of firm can be maintained in marketplace for a long term. Some of the main
approaches are discussed as under:
Observing is the most impressive approach which will assist the managers in identifying
which platform is mostly used by the customers. Through this, the company can chose the
suitable platform which can attract a large number of potential customers.
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Other approach is Engaging which can be taken by the managers of Continental
Consulting Limited for raising the awareness of brand in the mindset of customers. Through this,
the customers will easily aware regarding the products and services of company and take their
suggestions or feedbacks regarding the improvements in products or services.
TASK 4
P7 Reflection upon undertakings to attain objectives
At the time of execution of research, I have observed so many factors that are weaker and
needs improvement for which I have to make my engagement in several development
programmes. Here are some skills which are identified by me and needed improvement:
Competency How I have developed in this
area
Why I need to do to develop
further in the area
Analytical skills This is also determined as
problem solving skills, In it,
my development was started
through facing some small
problems in my company.
Through which I was able to
solve different problems in an
effective manner.
I can use these skills in solving
different kind of problems
which was arose during my
research programme. It also
helps me in getting better
results and performance level
within a required period of
time.
Research skills These skills of mine were
developed due to my interest
of reading books or journals.
For developing further in this
area, I have to use various kind
of methods like quantitative,
qualitative along with primary
or secondary methods.
Communication Skill I have observed that my
communication skills are very
week for this, I have worked
on my body language and hand
gestures so that it can be
I have developed good
communication skills so that I
will be communicate all
informations about the
products and services of firm
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improved in effective manner. in positive manner.
Report writing For improving this field, I
have joined some workshops
and seminars so that
development of these weak
skills can be done in a short
time period.
During execution of further
research programme these
skills should be good so that
proper development can be
done in a good manner.
Progress monitoring In order to develop these skills
I have joined various seminars
and classes for evaluating my
performance.
In order to controlling or
monitoring the progress of my
work I have to use my progress
monitoring skills.
CONCLUSION
It has been summarised from the above report that digital technology plays very
significant role in the growth and success of small and medium scale firm because it supports
them to enhance their abilities of operating business activities so that good profitability or
sustainability can be achieved by them. For identifying the effectiveness of social media,
managers should effective approaches like observations or engagement of employees or
customers so that good competitiveness can be gained in the marketplace. WBS and gantt chart
should be also considered by the managers while they implementing digital technology in the
workplace.
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REFERENCES
Books and journals
Adzic, G., 2011. Specification by example: how successful teams deliver the right software.
Manning Publications Co.
Altfeld, H. H., 2016. Commercial aircraft projects: Managing the development of highly
complex products. Routledge.
Ariely, G., 2012. Globalisation and the decline of national identity? An exploration across sixty‐
three countries. Nations and Nationalism. 18(3). pp.461-482.
Carayannis, E. G., Sindakis, S. and Walter, C., 2015. Business model innovation as lever of
organizational sustainability. The Journal of Technology Transfer. 40(1). pp.85-104.
Charles Jr, O. H., Schmidheiny, S. and Watts, P., 2017. Walking the talk: The business case for
sustainable development. Routledge.
Frankenberger, K., and et. al., 2013. The 4I-framework of business model innovation: A
structured view on process phases and challenges. International journal of product
development. 18(3/4). pp.249-273.
Hillson, D., 2017. Managing risk in projects. Routledge.
Kiessling, M., Wilke, H. and Kolbe, L.M., 2011, January. An organizational model for managing
IT innovations in non-IT companies. In System Sciences (HICSS), 2011 44th Hawaii
International Conference on (pp. 1-10). IEEE.
Kodama, M., 2016. Interactive business communities: Accelerating corporate innovation
through boundary networks. Routledge.
Kowalkowski, C., Kindström, D. and Brehmer, P. O., 2011. Managing industrial service
offerings in global business markets. Journal of Business & Industrial Marketing. 26(3).
pp.181-192.
Lock, D., 2016. Project Management in Construction. Routledge.
Lundin, R.A., Arvidsson, N. and Brady, T., 2015. Managing and working in project society.
Cambridge university press.
Pearlson, K. E., Saunders, C. S. and Galletta, D. F., 2016. Managing and using information
systems, binder ready version: a strategic approach. John Wiley & Sons.
Webb, A., 2017. The project manager's guide to handling risk. Routledge.
Wellin, M., 2016. Managing the psychological contract: Using the personal deal to increase
business performance. Routledge.
Online
Primary source and secondary source, 2018. [online] Available through;
<https://businesscasestudies.co.uk/food-standards-agency/market-research-and-
consumer-protection/primary-and-secondary-research.html>.
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Project Logbook
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines set?
 Did you need to make any changes to your
project management plan?
Comments
I have completed a research programme
of Impact of Social Media as digital
technology to support small and
medium manufacturing firms in
achieving growth and innovation
Yes
Yes
No
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
 Did you identify any additional risks/issues
that have an impact on the project
I have faced monitoring and
communication issues while executing
the project activities.
No
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management plan?
Problems encountered
 What barriers did you face?
 How did you overcome them?
Insufficiency of funds and improper
knowledge of employees.
Through taking support of family
members and friends I have easily
overcome these issues.
New Ideas and change of project direction Yes
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 Did I find it useful to complete the tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
At starting I was thought about this
project can be more challenging but
Later, through my developed skills I
have managed my project activities in
proper manner.
Yes
I have performed very well on all
project activities so that valid
conclusion can be made before
completion of research programme.
For performing further researches in
more effective manner.
It will be increase my reading and
analytical skills.
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Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time for
completion?
Gaining views and suggestions of
respondents are the main priority.
I have formed a proper time structure so
that good outcomes can be received in
the end of research.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
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What was the Project supposed to accomplish?
“Impact of Social Media as digital technology to support small and medium manufacturing
firms in achieving growth and innovation- A case study on Continental consulting Limited.”
1. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes I have completed my all objectives and aims of research in effective manner.
2. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
All project activities were performed by me in most effective manner.
3. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
Lack of funds and knowledge of team mates are the main barriers which have hinder me in
completion of research but for decreasing these, I have take support from my friends and
relatives.
4. What did you learn from undertaking the project?
For completing all project activities in more efficient manner.
5. How would you rate your performance as a management consultant leading the
project?
I have rated my performance 8 out of 10.
6. What strengths and weakness of your performance did you identify?
My research and communication skills are very good which have assist me in
completion of research programme in effective manner. My communication skills are
very better due to which I have eliminated issues and conflicts.
7. How will this inform and support your continuous professional development ?
Research and analytical skills are improved which will be helpful for me in conducting future
research programmes.
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