Managing a Successful Business Project

2 P3) State Gantt Chart and Work Break Down structure3 LO 2 5 P4) Carry out Qualitative and quantitative approaches 5 LO 3 9 P5) By using tools and techniques evaluate research and data. 9 P6) Investigate appropriate recommendation in order to find out meaning full conclusions 20 LO 4 21 P7) Carry out reflection in order to attain objectives 21 CONCLUSION 22 22 REFERENCES 23 TITLE: To investigate ways for creating and marketing a new summer shoes in order to compete with big brand name

Managing A
Successful
Business Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1) Formulate aims and objectives of the company. .................................................................1
P2) By including risk, communication, resources, scope, time-frame and quality prepare a
business plan. .............................................................................................................................2
P3) State Gantt Chart and Work Break Down structure.............................................................3
LO 2.................................................................................................................................................5
P4) Carry out Qualitative and quantitative approaches ..............................................................5
LO 3.................................................................................................................................................9
P5) By using tools and techniques evaluate research and data. ................................................9
P6) Investigate appropriate recommendation in order to find out meaning full conclusions...20
LO 4...............................................................................................................................................21
P7) Carry out reflection in order to attain objectives ..............................................................21
CONCLUSION..............................................................................................................................22
.......................................................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE:
To investigate ways for creating and marketing a new summer shoes in order to compete
with big brand name. A study report on Admiral Sportswear
INTRODUCTION
Every small and large organization market their goods and services in the competitive
market place so that large customer base can be raised respectively. Without marketing it is
difficult to raise the sales volume of products. Even top brands create and market their innovative
products so that huge market ratio can be captured in the international market.
P1) Formulate aims and objectives of the company.
Overview of the company
Admiral trademark was founded by Cook and Hurst Ltd in the year 1914. It is based in
United Kingdom and are dealing in products such as , accessories, Sportswear, Footwear etc.
Organization is serving it's product globally and are successfully meeting the emerging needs of
the customers. This a British recognized brand and reached the peak of success in early 1970s
through a series of prestigious football team sponsorships (Beverland and Micheli, 2015).
Aims:
To investigate ways for creating and marketing a new summer shoes in order to compete
with big brand name. A study report on Admiral Sportswear
SMART objectives:
1. Early five month 10% discount is given on summer shoes so that tough competition can
be created for others.
2. To capture 30 % market share by coming up with summer shoes during London fashion
week taking place on 16th – 20th November 2019.
3. To raise 20% sales of summer shoes by using different types of marketing tactics.
4. To compete with multinational companies by launching a new summer shoes within six
month.
Questions:
1. Which types of discount are provided by company to raise sales by 20%?
2. Who are the targeted customers for summer shoes in UK market?
3. Why it is important to come up with innovative idea to compete with competitors?
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4. What are the marketing tactics adopted by top brand to generate huge profits?
P2) By including risk, communication, resources, scope, time-frame and quality prepare a
business plan.
Quality management:This component of the project management plan ensures that
project activities should be completed in a proper qualitative manner. Therefore researcher while
fulfilling the project activities uses qualitative data so as to collect the proper information from
respondents and leads to accomplishing of activities in a proper manner (Bills and Stephens,
2015).
Communication: It is the important and other crucial aspect of the project management
plan which is concerned to proper communication between the researcher and the respondents so
as to fulfill the project activities in a appropriate way. Therefore in order to conduct research
activities researcher should use face to face conversation with the colleagues, and sending e-
mails to the organization to so as to analyses the data in a effective a manner.
Scope: Conducting this project has a wider scope as it will enhance the knowledge of the
researcher towards the proper methods of recruitment, selection and training methods . It will
also provide analyses about the benefits of improving the training facilities to the employees.
Risk: In order to execute the project activities it is necessary for the mangers to analyses
the risk which is associated while conducting the research. Therefore researcher faces various
risk while conducting the business activities in a proper manner. Risk such as inadequate
finance and lack of funds are the issues which the investigator faces while conducting the
research activities and leads to non completion of project within the specified time period.
Cost: It is the crucial factor which needs to be considered in order to conduct the project
activities in a proper manner. It has been analysed that in order to complete the project activities
in a proper manner around £100 should be realized for executing the research activities in a
proper manner (Davenport and Harris, 2017).
Resources: This is the most important component of the Project management plan which
is considered with completing the research task in a appropriate manner. Various resources are
needed by the investigator such as stationery items and computer support so as to fulfill the
requirements of the task in appropriate way. These are the major requirement of the investigator
so as to fulfill the research activities.
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Time-frame:It is the crucial element, which needs to be considered while completing the
project activities in a proper manner. It order to complete the research activities successfully
adequate time is required to manage the project components in a better manner.
P3) State Gantt Chart and Work Break Down structure
Gantt Chart: This chart shortlist the activities which need to be carried out on vertical axis
while on horizontal axis time intervals are shown. Gantt Chart which is a successfully carried out
by business in their working premises was discovered by Henry Gantt. Basically it is a bar chart
which illustrate a project schedule. By doing so on set time frame project is completed and set
goals are achieved.
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WBS: In this case the work is categorised in small categories and accordingly employees are
assigned the task. By doing so conflict and misconception regarding the duties assigned or the
work does not take place. It simply the work structure so that smoothly task can be carried out
and goals can be achieved (Dereli, 2015).
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LO 2
P4) Carry out Qualitative and quantitative approaches
Qualitative approach: In this researcher focus more on quality of work rather then
numerical figures. It is easy to understand as it does not contain ant mathematical figure in it and
reader can easily capture the information. It is simple in nature and dies not consume much time
to demonstrate it.
Quantitative approach: This is a scientific method in which more of numerical facts
and figures are used to demonstrate the gathered information. It is easy to understand as more of
graphs, pie chart etc. are used so that accurate information can be provided to the reader. It
consume less time and resources to present the data gathered from primary and secondary
sources. In the survey conducted the number of respondents taken are 100.
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Admiral Sportswear adopts qualitative approach as it focus more on quality and are able
to accumulate authentic and realistic information. By adopting this best outcome nad set
objectives can be achieved (Fombrun, 2015).
Questionnaire:
Q1) Do You think top brand need to market their shoes in the global market?
a) Yes
b) No
c) As per requirements
d) In order to stay on top of other companies
Q2) What are distinguished ways to raise sales of summer shoes in UK?
a) Create need for summer shoes
b) Add innovation in the product
c) Call back to the potential customers
d) Set affordable price for the shoes
Q3) Why do firm come up with innovative shoes in the UK market?
a) To gain revenue
b) To capture market ratio
c) To bind customers for long time
d) To raise sales volume
Q4) Which are marketing strategies adopted by Admiral Sportswear in order to gain
competitive advantages?
a) By using advanced technology
b) Cost leadership strategy
c) Information Technology
d) Innovative Strategy
Q5) Which types of discount can be given by firm in London Fashion week to raise
customer base for summer shoes?
a) Buy one, get one free
b) Free Shipping
c) Seasonal discount
d) Price- break discount
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Q6) Do you think coming up with summer shoes in London Fashion Week will be
effective?
a) Agree
b) Strongly agree
c) Dis-agree
d) Strongly dis-agree
Q7) According to you for whom summer shoes are designed in the open market of UK?
a) Boys
b) Girls
c) Athletic
d) All the above
Q8) Can competitive advantages accomplished by New Product Development?
a) Yes
b) No
c) Depend on market conditioning
d) To some extent
Q9) Which type of marketing tools are adopted by top brand to create market of summer
shoes in the open market place?
a) Through social media platform
b) Direct mails
c)Google Analytics
d) Print media
Q10) Suggest recommendations so that company can create market for summer shoes in
the UK market in order to achieve competitive advantages against revelry?
Q1) Do You think top brand need to market their shoes in the global market?
a) Yes
b) No
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c) As per requirements
d) In order to stay on top of other companies
Q2) What are distinguished ways to raise sales of summer shoes in UK?
a) Create need for summer shoes
b) Add innovation in the product
c) Call back to the potential customers
d) Set affordable price for the shoes
Q3) Why do firm come up with innovative shoes in the UK market?
a) To gain revenue
b) To capture market ratio
c) To bind customers for long time
d) To raise sales volume
Q4) Which are marketing strategies adopted by Admiral Sportswear in order to gain
competitive advantages?
a) By using advanced technology
b) Cost leadership strategy
c) Information Technology
d) Innovative Strategy
Q5) Which types of discount can be given by firm in London Fashion week to raise
customer base for summer shoes?
a) Buy one, get one free
b) Free Shipping
c) Seasonal discount
d) Price- break discount
Q6) Do you think coming up with summer shoes in London Fashion Week will be
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effective?
a) Agree
b) Strongly agree
c) Dis-agree
d) Strongly dis-agree
Q7) According to you for whom summer shoes are designed in the open market of UK?
a) Boys
b) Girls
c) Athletic
d) All the above
Q8) Can competitive advantages accomplished by New Product Development?
a) Yes
b) No
c) Depend on market conditioning
d) To some extent
Q9) Which type of marketing tools are adopted by top brand to create market of summer
shoes in the open market place?
a) Through social media platform
b) Direct mails
c)Google Analytics
d) Print media
LO 3
P5) By using tools and techniques evaluate research and data.
Theme: Top brand need to market their summer shoes in the market.
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Q1) Do You think top brand need to market their shoes in the global
market?
Frequency
a) Yes 30
b) No 20
c) As per requirements 40
d) In order to stay on top of other companies 10
30
20
40
10
a) Yes
b) No
c) As per requirements
d) In order to stay on top of
other companies
Interpretation: From the above diagram it can be summarized that out of 100 communicator 20
and 40 responder think that according to the need top brand can market their summer shoes.
While the left over 30 responsive say that no there is no need to market while 10 people shared
their view that in order to remain at the top position they market their product (Gillespie,2015).
10

Theme: Various ways to increase summer shoes sales volume.
Q2) What are distinguished ways to raise sales of summer shoes in UK? Frequency
a) Create need for summer shoes 10
b) Add innovation in the product 40
c) Call back to the potential customers 30
d) Set affordable price for the shoes 20
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10
40
30
20
a) Create need for summer
shoes
b) Add innovation in the
product
c) Call back to the potential
customers
d) Set affordable price for the
shoes
Interpretation: The pie chart describe that out of 100 respondents 10 and 40 communicator
agreed that by creating demand for innovative shoes the sales ratio for the goods can be raised.
However, rest 20 and 30 communicator shared their view that by calling to potential customers
and by seating affordable prices the ratio of sales can be uplifted (He and Shen, 2015).
Theme: Reason behind to come4 up with innovative shoes in the market.
Q3) Why do firm come up with innovative shoes in the UK market? Frequency
a) To gain revenue 40
b) To capture market ratio 10
c) To bind customers for long time 20
d) To raise sales volume 30
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40
10 20
30
a) To gain revenue
b) To capture market ratio
c) To bind customers for long
time
d) To raise sales volume
Interpretation: The above stated pie chart draws the conclusion that out of 100 respondents 40
and 10 communicator says that firm by coming up with innovative idea help them to capture
huge market ratio as well as aid to generate huge profit in the cut throat competitive world.
However, the renaming 20 and 30 people think that by coming up with creative thinking it
directly raise sales volume of the goods as well as bind customers for longer time period (Lewis
and Nguyen, 2015).
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Theme: Several marketing tactics adopted by firm to gain competitive advantages.
Q4) Which are marketing strategies adopted by Admiral Sportswear in
order to gain competitive advantages?
Frequency
a) By using advanced Plant and Machinery 50
b) Cost leadership strategy 20
c) Information Technology 10
d) Innovative Strategy 20
50
20
10
20
a) By using advanced Plant
and Machinery
b) Cost leadership strategy
c) Information Technology
d) Innovative Strategy
Interpretation: The pie chart summarized that out of 100 respondents 50 and 20 shared their
thought that by adopting cost leadership strategy and advanced plant and machinery competitive
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advantages can be gained. Moreover, 10 and 20 communicator said that through innovative
strategy and IT tough competition can be created for others in the open market place (Lovelock
and Patterson, 2015).
Theme: Various types of discount offered by company in London Fashion week.
Q5) Which types of discount can be given by firm in London Fashion
week to raise customer base for summer shoes?
Frequency
a) Buy one, get one free 35
b) Free Shipping 25
c) Seasonal discount 20
d) Price- break discount 10
35
25
20
10
a) Buy one, get one free
b) Free Shipping
c) Seasonal discount
d) Price- break discount
Interpretation: From the diagram it can be calculated that out of 100 answerer 25 and 35
communicator said that purchasing online and off discount like by one get one free scheme is
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designed on the first purchase while free shipping is provided to the customers for two months
on purchasing online. Whereas, 20 and 10 respondents shared thought that firm offers seasonal
and price break discount to their potential customers (McDONALD, 2016).
Theme: Summer shoes launching in London Fashion Week will be effective in nature.
Q6) Do you think coming up with summer shoes in London Fashion
Week will be effective?
Frequency
a) Agree 45
b) Strongly agree 15
c) Dis-agree 20
d) Strongly dis-agree 20
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45
15
20
20
a) Agree
b) Strongly agree
c) Dis-agree
d) Strongly dis-agree
Interpretation: The pie chart shows the results that out of 100 respondents 45 and 15 strongly
agree that launching summer shoes in London Fashion Week will be effective for the firm .But
some left over answerer say 20 and 20 strongly disagreed on the statement (Morris, 2015).
17

Theme: Targeted customers of summer shoes.
Q7) According to you for whom summer shoes are designed in the open
market of UK?
Frequency
a) Boys 15
b) Girls 20
c) Athletic 35
d) All the above 30
15
20
35 a) Boys
b) Girls
c) Athletic
Interpretation: From the mentioned diagram it can be calculated that out of 100 communicator
15 and 20 respondents said that targeted customers are boys and girls. However, 35 and 30
shared their view that summer shoes are for athletic or may be for all section of the society
(.Pérez‐Luño and Gopalakrishnan, 2016).
18

Theme: NDP helps in gaining competitive advantages
Q8) Can competitive advantages accomplished by New Product
Development?
Frequency
a) Yes 20
b) No 50
c) Depend on market conditioning 20
d) To some extent 10
20
50
20
10
a) Yes
b) No
c) Depend on market
conditioning
d) To some extent
Interpretation: Above pie chart draws the calculation that out of 100 communicator 50
respondents said that no NDP does not aid to achieve competitive advantages. While 20 people
agreed for the statement. And 20 and 10 shared the thought that to some extent and on market
situation NDP assist in accomplishing competitive advantages against competitors (Pisano,
2015).
19

Theme: Types of marketing tools adopted by top brands to create market for the goods.
Q9) Which type of marketing tools are adopted by top brand to create
market of summer shoes in the open market place?
Frequency
a) Through social media platform 15
b) Direct mails 50
c)Google Analytics 15
d) Print media 20
20

15
50
15
20
a) Through social media
platform
b) Direct mails
c)Google Analytics
d) Print media
Interpretation: From the above diagram it can be summarized that out of 100 respondents 15
people said that social media is the best platform to market the summer shoes. While 15
communicator said that google analytical is best to create market for shoes. Moreover, 50 and 20
respondents think that through direct mail and print media top brands can create and market their
innovative summer shoes in the global market (Sharp, 2016).
P6) Investigate appropriate recommendation in order to find out meaning full conclusions
The recommendations for the above data are explained as follows:
 Data should be gathered properly and need to arranged systematically so that confusion
does not take place.
 There should be proper knowledge regarding the research field so that accurate and
relevant information can be collected. So that time and resources can be saved.
 Free flow of communication should be carried out so that information can be transferred
easily.
LO 4
P7) Carry out reflection in order to attain objectives
Competency How can I improved in this How will it help me in
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area. future.
Research Skills My research skills can be
improved by reading more and
more books and journals. And
watching online videos and
attending several seminars
related to research field.
As my research skills will be
upgraded I will be able to
demonstrate the project more
effectively and efficiently. Due
to which best out comes can be
achieved (Murphy, 2016).
Decision making skills In order to raise my decision
making skills I will take part in
group decision activities as
well as will be spending time
with seniors. As they decision
on immediate basis and in
adverse conditions. so that
gradually skills can be raised
As my skills will be improved
I will be able to take best
decision for both employees
and employees. Due to which
set goals can be achieved.
CONCLUSION
From the above it can be concluded that top brand needs to market their goods and
services so that business can survive for longer time duration in the cut throat competitive world.
To gain competitive advantages against competitors firm need to carry out research and
development activity in the open market place. By doing so productivity and profitability ratio is
raised at continuous basis. Gantt Chart and Work Break Down structure is studied so that
business operations can be carried out effectively. Also, business plan is designed by involving
time, resources, communication channels, risk factors etc. so that productive outcomes can be
achieved. Moreover, qualitative and quantitative research approaches are deeply studies in order
to choose the most appropriate one in the research work. Also recommendations are provided for
the research work so that rectifications can be done in the initial stages.
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