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Research Methodology: Primary and Secondary Data

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Added on  2023-01-20

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This presentation focuses on research methodology, specifically primary and secondary data collection methods. It explains the difference between qualitative and quantitative research and provides examples of each. The presentation also includes a section on data interpretation and concludes with recommendations and a conclusion.

Research Methodology: Primary and Secondary Data

   Added on 2023-01-20

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Managing a Successful
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Research Methodology: Primary and Secondary Data_1
Research Methodology
Primary data & Secondary Data
It is the method where researcher collect information for the very first time. It is the form where
original data is being gathered by the investigator so that they can complete the research in an
effective manner. In this various sources are included such as interview, questionnaire,
observations and many more (Gunnigle, Lavelle and Monaghan, 2013)..
Secondary data refers to the method where researcher collect existing data for completing the
research. It is the method which includes various sources, articles, report, newspaper, magazines,
journals and many more.
Research Methodology: Primary and Secondary Data_2
Cont.....
Qualitative research
It is just opposite to the quantitative method as it is based on the perception and belief of individuals.
There are various methods through which this data is collected such as interview, observations and
many more.
Quantitative research
One of the method is quantifiable in nature. It is the data which includes statistical data and
information from various sources and then analysing and conducting this in an effective manner. It
is the method which includes surveys, questionnaire, and many methods in order to collect
information.
Research Methodology: Primary and Secondary Data_3

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