Managing a Successful Business Project

Managing a Successful
Business Project

INTRODUCTION.........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Discussing project aims and objectives in available scenario................................................3
P2 Preparation of Project Management Plan in order to view various aspects in scenario.........3
P3 Preparation of work breakdown structure and a Gantt chart in order to provide timeframes
and stages for completion of Business Plan................................................................................3
LO 2.................................................................................................................................................3
P4 Small scale research by applying qualitative and quantitative methods in order to achieve
project aims and objectives..........................................................................................................3
LO 3.................................................................................................................................................3
P5 Analysis of various tools and techniques can used in research..............................................3
P6 Recommendations on result of research and data analysis in order to draw valid and
meaningful conclusions...............................................................................................................3
LO 4.................................................................................................................................................3
P7 Reflection on value of research so as to meet stated objectives and own learning and
performance.................................................................................................................................3
CONCLUSION..............................................................................................................................3
REFERENCES..............................................................................................................................3

INTRODUCTION
Managing a Successful Business Project help company in framing all business products
so that it helps in company’s growth and increase companies’ profits. Marks & spencer is a
British Multinational company headquartered in Westminster, London. Company was
established in year 1884 by Michael Marks and Thomas Spencer. Company’s net income as per
year 2019 is £37.3 million. The report covers discussion about aims and objectives to be cover
for production of shoes and what are potential buyers and potential competitors who can affect
company’s sales.
LO 1
P1 Discussing project aims and objectives in available scenario
Project aims and objectives are very essential for every company in order to successful
launching of new product in market. Marks & Spencer also wants to launch new shoe before
London Fashion Week so as to achieve all aims and objectives for launching new shoe in market.
Aims of launching new shoe in market
 First aim of Marks & Spencer is to shoe in affordable range between £70 to £ 120 so that
it can be sold to every class of person. Shoe will also be of premium range and will be
having features that will be performing far beyond expectations of public;
 Company will be aiming all the cyclists who are paying more than the odds for
purchasing high quality shoes for practicing;
 Company wants to launch a product which will be reasonable price without any
compromise of quality of shoes.
Objectives for launching new product in market
Creating a cost-effective Marketing Plan- The main objective of Marks & Spencer is to create a
marketing plan which lead to cost cutting for customers so that public can purchase at affordable
price without any sacrifice in quality of shoes. It will also help in free publicity of product if cost
of shoes is reasonable for all level of customers.
Building Customer Awareness- Building Awareness among potential customers is essential
objective of company. Customers can be made aware about products by advertising through