Effective Project Management and Leadership

The assignment discusses the importance of proper utilization of resources to increase productivity and efficiency in a company. It highlights the use of Gantt charts and work breakdown structures to analyze project timelines. Additionally, it emphasizes the need for qualitative and quantitative methods to evaluate customer desire. The document also touches on managing user resistance with business integration systems and provides references from various books and journals.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1: Aims and objectives of project.............................................................................................1
P2: Produce project management plan incorporating: costs, scope, time, quality,
communication, risk and resources.............................................................................................3
P3 work break down structure and a Gantt chart........................................................................4
PART 2............................................................................................................................................6
P4: Carry out small-scale research by applying qualitative and quantitative research methods.6
PART 3............................................................................................................................................9
P5: Analysis of research and data using appropriate tools and techniques.................................9
P6: Suggestion for effective results of data analysis.................................................................16
P7: Reflection on value of undertaking the research to meet aims and objectives...................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
LOGBOOK....................................................................................................................................19

INTRODUCTION
Business is one of the effective activity of making one living or formulating money by
producing or buying or selling of various products and services to earn maximum profit within
an organisation. Digitalisation is an integration of various technology into day to day life activity
in order to get more benefits in near future time. It will assist them to perform effective in
producing effective outcomes in more effective and efficient manner. There are various factors
that can affect the overall growth and development of the business.
This project report is based on research about Britannic group plc. It deals in effective
communication and digital technological equipment’s. Under this report, a well organise
research is being done that impact digital technology on different departments such as HR,
marketing, accounting other departments. This report used to discuss project management plan as
well as aims and goals of conducting this research. Apart of this, tools and techniques such as
Gantt chart and WBS is used effective to get effective results out of the research (Giovannoni,
Maraghini and Riccaboni, 2011).
PART 1
P1: Aims and objectives of project
This is said to be era of digital technology in which people are more concern about
networking and fast processors. Nowadays, it has been seen that digital technology is happens to
be essential elements that is need to be taken into account by the manager of an organisation.
There are potential outcomes of effective working style and consequently managers need to
design reliable plan and other program to get more accurate outcomes in near future time. With
the assistance of new systems, quality can be enhanced and chances of mistakes can be
overcoming. In the case of Britannic Group, they are always tried to focus on innovate idea and
creative technology that means which are beneficial and demanded for growth and future
development. While using changes in business activities, it is important to work as per direction
of managers, so that certain outcomes can be accomplish in the near future time. To
acknowledge innovative changes, there are wide number of issues such as, training cost,
establishment cost, modification charges and so on. There is potential benefit that are related
with increasing overall sustainability of the business.
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In Britannic Group, advancement in innovation is truly necessary to perform business
activities in better and successful way. There are various department in Britannic Group, for
example, HR, IT, Research and Development, and so on. These are interrelated with each other.
It is basic to recognize what should be possible through which changes can be done while
executing plan in better manner. Proper communication is the primary sectors that deal with the
digitalisation of overall growth of each employees those are working with the company. In
accordance to this, there are various method that can be used to taken into account such as web
services, administrations, telephonic network and many more. Digitalisation serves customer and
organisation at the same period of time. like for examples, marketing department can serve data
or inquiry from client to provide better benefits by the help of LAN and so on. This will enhance
overall image of customer as well as organisation and to create maximum opportunity in near
future time. It is vital for various department to provide accurate and quick data or information
that will provide data to the customer about the use of social media. It has been seen that there
are certain drastic changes has been seen that will be associated with latest modification in 4G
and 5G networks (Davies and Hughes, 2014).
Topic: “How digital technology has transformed business activities, e.g. operations,
marketing,
accounting and HR”.
Research Aim: “The primary aim of this research is to adopt social media that can assist
to make modification in operations activities of the department”.
Research Objective:
 To analyses the implication of digital technology on operation done in Britannic Group.
 To evaluate the problems that are faced by all department because of accepting social
media in business decision making. To examine impact of social media on entire growth and financial sustainability of the
department.
Research Question:
 What are implication related with digitalization on lower level department of Britannic
Group?
 How problems arise within internal department in context to social media is being faced
by concern department?
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 Discussion about digitalization on entire growth and future sustainability?
P2: Produce project management plan incorporating: costs, scope, time, quality, communication,
risk and resources
Project management plan is an essential requirement which assist management and
employees to execute future project activities in well-desired manner. Such plans consists of
different activities which are needed to perform with the help of taking support from the
employees. Such plan has been made after conducting research which help in identifying the
interest and perception of employees as well as customers regarding the decision of
implementing digital technology in business operations. Such plan is framed by top level
managers through collecting feedbacks and opinions from their employees. While formulation of
project management plan, there are certain aspects which are essentially required to consider
such as cost, time, risk, resources etc. All these elements plays an important role in executing
future project activities in an desired way. Thus, it is important to understand these aspects in
detailed manner (Drucker, 2012).
Cost: It is an essential and crucial aspect which are required to be estimated in order to
utilise them in an effective and efficient manner. Implementation of digital technology such as
Advertisement on TV, social media paid advertisements etc. requires lot of money due to which
the management of Britannic Group has required to raise and allocate funds according to the
needs and requirements of departments.
Scope: The scope of digitalisation is wide as it makes easy for business organisation in
operating business functions in more effective and efficient manner. It reduces burden of work in
employees due to which their internet and working behaviour has maximised. Britannic Group is
engaged in telecommunication sector thus adoption of digital technology facilitates them in
performing business operations according to the customer demand.
Time: Digital technology requires more time to adopt due to communicating with
different advertising agencies and advanced technologies centres for the purpose of
implementation. It requires training programs as well in order to enhance the capabilities of
employees to work on using digital technology in such an effective manner that will help in
achieving better possible result (Eckerson, 2010).
Quality: Implementation of digital technology in working procedure enhances the
productivity and quality of work due to which it become easy for Britannic Group to provide
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quality products and services to their targeted customers. This will help in achieving loyalty of
customers which makes positive impact on their profitability as well.
Communication: Britannic Group deals in telecommunication equipments due to which
it is required to adopt digital technology so as to make changes in communication style. For this,
the management are required to communicate with their staff and supporters regarding their roles
and responsibilities so that digital technology are implemented in successful manner.
P3 work break down structure and a Gantt chart
Research from is one the essential aspect in terms of managing the business plans and
aligning the objectives of business. It is very important for an organisation to manage and
organise the task deadlines and plan to accomplish the desired aim and objectives oaf business
in given deadline and time duration. Perfect plan and decided strategies are the key to execute
the task and projects in effective form. Main steps are followed as follows:
 Determination of reason for conduct research
 Literature review
 Clarify problems
 Defining the concept of study
 effectiveness and evaluation of plan
 Collective of data
 Analysis of data
Work break down structure: Work Break Down structure is a methodical way to deal
with classification of work in to littler undertaking in progressive shape of keeping in mind the
end goal to help venture group. This also help in managing the task and project effortlessly.
WBS is essentially isolating the work in the various levelled form. The structure mainly clarifies
the degrees of completion of projects and tasks outwardly into littler lumps or in specific time
duration (Hoefling, 2012).
For Venture group it is essential to decipher complex information as legitimate depiction
subject to each occupation with points of interest. Britannica Group outlines its work breakdown
structure by bifurcating its different errands and decide the evaluated time that will be required to
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achieve those assignments. By recognizing key practical expectations and further disintegrating
them into sub capacity organisation be able to divide large targets in to small units and
completing. into littler employments until distributed to a person. This further encourages firm to
productively allot appropriate assets and define spending plan for a specific task. Additionally it
likewise empowers firm to examine the dangers and vulnerabilities that are affable to be
embraced while executing a specific projects (Jeston, 2014).
Gantt chart: this is one of the effective tool used by managers to control and managing
the system. This tool will help, the managers of Britannica Group to develop a plan and
identifying the designs and structure of jobs in specific format. It present the horizontal chart
with diverse length of timeline and schedule. It distinguish the task list, percentage of completion
or incompletion and the deadline to assist the structure of business. A sequential information is
presented subject to task and project (Kankaanranta and Planken, 2010).
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PART 2
P4: Carry out small-scale research by applying qualitative and quantitative research methods
Research is essential requirement of every business organisation which help an
organisation in acquiring sufficient knowledge about the perceptions and views of employees as
well as customers regarding the activities performed by them in near future. It assist management
to to ensure whether decision make by them will bring profitable result to company or not. There
are mainly two types of research such as qualitative and quantitate which has their own nature
and objectives. For example, in quantitate research, the data are collected in numerical or
statistical form where as in qualitative research, the information has collected in analysing the
behaviour, interest, facial expressions of respondents (Macintosh and Quattrone, 2010.). To
conduct an appropriate research, Britannic Group need to collect data among selected
respondents through using different methods of data collections. It includes primary and
secondary method which are selected on the basis of requirements and resources available with
the research or investigator. In the present report, the management of Britannic Group has make
decision regarding adoption of digital technologies due to which they are deciding to conduct
research in order to identify the actual perception and behaviour of employees as well as targeted
customers towards their decision. Therefore, they have two options of conducting research which
includes:
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Qualitative research: In this research, data is collected through studying the behaviour,
facial expressions etc. while answering the asked questions by researcher. It is an effective
research which provides reliable information about the perception and behaviour of respondents
towards the decision regarding adoption of digitalisation. There are several methods which are
required to be adopted in order to gather data such as questionnaire, interviews etc. which
consumes more time and money. But it bring some advantages as well as it help in accurate and
reliable data due to which the chances of making an effective and profitable decision are more.
Therefore, Britannic Group are adopting such method for getting accurate and reliable data
(Maylor, Blackmon and Huemann, 2016).
Quantitative research: Under this research, the data are collected in numerical or
statistical form which are available through using internet platform. Due to this, the reliability
and accuracy of data are minimum thus the chances of making an effective decisions will be less.
Searching online websites, books, journals etc. consumes less time and money but may provides
less reliable and untrue data.
Questionnaire presented by managers of Britannic Group are discussed as under-
Questionnaire
Name
Gender
Age
Q1. What are the impacts Britannic Group will noticed after adoption of Digital technology?
 Improving productivity
 Enhancing profitability
 No impact
Q2. What are the main hindrances or barriers which restricts Britannic Group to implement
digitalisation?
 Finance problem
 Uninterested employees
 Lack of training program
Q3. Are Digitalisation play a crucial role in the growth and development of Britannic Group ?
 Positive
 Negative
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Q4. Did adoption of digital technology in business operations reduces the burden of work of
their employees?
 Yes
 No
Q5. Are the workforce of Britannic Group are much capable to work on using digital
technology or required training programs?
 Capable
 Requirement of training session
Q6. Adoption of digitalisation in business operations may affect the employability of employees
working in Britannic Group ?
 Yes
 No
Q7. Is it the right time for Britannic Group to adopt digital technologies in their business
operations ?
 Yes
 No
Q8. Is the digital technology support Britannic Group to maintain good relation with their
targeted customers?
 Yes
 No
Q9. Are managers of Britannic Group are prepared to cope up with the challenges comes in the
process of adoption of digitalisation?
 Agree
 Disagree
Q10. Provide their own valuable feedbacks related to the decision of adoption of digital
technology?
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PART 3
P5: Analysis of research and data using appropriate tools and techniques
There is need to adopt various tools in order to perform research related activities in an
effective and efficient manner. It is important to understand what can be done so that research
provide accurate and reliable data (Nicholas and Steyn, 2017). For this interpretation is required
to be done on collected data in order to draw a valid conclusion. For survey sample size is 40
respondents:
Q1. What are the impacts Britannic Group will
noticed after adoption of Digital technology?
Frequency
 Improving productivity 26
 Enhancing profitability 12
 No impact 2
Improving productivity
Enhancing profitability
No impact
0
5
10
15
20
25
30 26
12
2
Interpretation: As above mentioned data it is clearly seen that digitalisation help in
overall performance of Britannic Group. Out of 40 respondents, 26 says that it majorly impact on
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productivity whereas 12 respondents says that it will help in enhancing profitability. The rest of 2
feels that digitalisation makes no impact.
Q2. What are the main hindrances or barriers
which restricts Britannic Group to implement
digitalisation?
Frequency
 Finance problem 18
 Uninterested employees 8
 Lack of training program 14
Finance problem
Uninterested employees
Lack of training program
0
2
4
6
8
10
12
14
16
18
18
8
14
Interpretation: There are some hindrances that brings difficulties in the process of
adoption of digitalisation. Out of 40, 18 says finance problem, 8 says employees uninterested and
14 says lack of training.
Q3. Are Digitalisation play a crucial role in the
growth and development of Britannic Group ?
Frequency
 Positive 30
 Negative 10
10

Positive Negative
0
5
10
15
20
25
30
30
10
Interpretation: out of 40 respondents 30 says that there is positive impact on growth and
development of Britannic Group whereas remaining 10 respondents thinks opposite.
Q4. Did adoption of digital technology in
business operations reduces the burden of work
of their employees?
Frequency
 Yes 25
 No 15
11

Yes No
0
5
10
15
20
25
25
15
Interpretation: Out of 40 people, 25 says customer it reduce work burden of employees
whereas remaining 15 doesn't agree with them
Q5. Are the workforce of Britannic Group are
much capable to work on using digital
technology or required training programs?
Frequency
 Capable 11
 Requirement of training sessions 29
Capable Requirement of training sessions
0
5
10
15
20
25
30
11
29
12

Interpretation: Above figure shops that there is requirement of training programs in
order to make employees more capable to work on using digital technology.
Q6. Adoption of digitalisation in business
operations may affect the employability of
employees working in Britannic Group ?
Frequency
 Yes 12
 No 18
Yes No
0
2
4
6
8
10
12
14
16
18
12
18
Interpretation: Out of 40, 18 respondents says digitalisation should not impact on the
employability of employees whereas remaining 12 thinks so.
Q7. Is it the right time for Britannic Group to
adopt digital technologies in their business
operations ?
Frequency
 Yes 23
 No 17
13

Yes No
0
5
10
15
20
25
23
17
Interpretation: Out of 40, 23 respondents says that this is the right time for an
organisation to adopt digital technology whereas remaining while remaining 17 doesn't agree
with them.
Q8. Is the digital technology support Britannic
Group to maintain good relation with their
targeted customers?
Frequency
 Yes 32
 No 8
Yes No
0
5
10
15
20
25
30
35
32
8
14

Interpretation: As per above graph majority of respondents thinks that it will help in
creating good relation with the customers. Out of 40, 32 respondents thinks same While
remaining 8 thinks opposite.
Q9. Are managers of Britannic Group are
prepared with plans to cope up with the
challenges comes in the process of adoption of
digitalisation?
Frequency
 Agree 27
 Disagree 13
Agree Disagree
0
5
10
15
20
25
30 27
13
Interpretation: From the above data, it is clear that managers are able top coo- up with
fluctuation in digitalisation. 27 respondents agree, while 13 disagree.
P6: Suggestion for effective results of data analysis
From the above analysis, it has been seen that proper association can be able to work
according to deal with using digital techniques in proper manner. As this company is having
various department in Britannic group such as HR, Information technology, operations and sales
etc. by the help of digital technology, it is easy to coordinate with each other and take effective
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decision for overall growth and development of the company. It has been found that Britannica
group is working in telecommunication sectors so manager has to choose right techniques which
will be significant for future development of the company. There are various problems which
would occurs in operating business but manager is able to cop-up with them in order to take
effective decision to improve overall performance of the company (Tongur and Engwall, 2014)
P7: Reflection on value of undertaking the research to meet aims and objectives
This particular research is entire based on digital network that is taking effect on the entire
nations. The report is used to determine overall effects of digitalization on different events that
are implemented within an organization in order to earn maximum advantage in near coming
time. From the overview of project, it has been analyses that initial stage for adopting new
technology into firm’s various departments is quiet hard that need close monitoring and effective
planning as well as implementation in each stage is being done. Lack of proper development of
plan chances of uncertainty can be arises more within an organization. Monitoring on overall
part of management can results in various threats such as data hacking, leaking of sensitive and
confidential data would be analyzed effectively in this research. Henceforth, to determine
telecom sectors issue, it is necessary to analyze overall performance of Britannica Group to
adopt latest and innovative technology in their business to regular various functions in effective
manner (O’Leary and Williams, 2013).
From the above data analysis, I have learned various key elements and major tools that
requisite for proper designing a valuable business plan for a mentioned project. Also, it is used to
deliver me with effective skills and knowledge regarding the probable outcome that disruptive
tools can be utilized in overall business operations. During the entire planning, I tried different
inputs to analyses best and reliable method for conducting an effective research that apart from
being cost effective. The project is more effective as it will take more effective timeframe to
reach at their final conclusion. Moreover, in case of organizing the data I have assist all
subordinates by explaining them regarding the use of latest software. This will be used for
analyzing various types of charts and graphs as well as other research related data to get final
solution at the closing of project period (Introducing Research Methods, 2017).
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CONCLUSION
From the above project report, it has been concluded that digitalization is one of the
valuable aspect of present era. It will assist manager of Britannica Group company to manage or
organize their business operations in more effective manner. For this purpose, research has been
conducted a well organize research that can lead to the company to get more reliable outcomes
by proper utilization of resources. In order to increase productivity, efficiency and proper
execution of different activities is also taken into account. Use of Gantt chart and Work
breakdown structure is being used to analyze the total time need to complete a project. However,
firm used to make conducts both qualitative and quantitative method to analyze data regarding
evaluating desire of customers is being done accordingly.
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REFERENCES
Books and Journals
Giovannoni, E., Maraghini, M.P and Riccaboni, A., 2011. Transmitting knowledge across
generations: the role of management accounting practices. Family Business Review.
p.0894486511406722.
Davies, M. B. and Hughes, N., 2014. Doing a successful research project: Using qualitative or
quantitative methods. Macmillan International Higher Education.
Drucker, P., 2012. Managing the non-profit organization. Routledge.
Eckerson, W.W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons
Hoefling, T., 2012. Working virtually: Managing people for successful virtual teams and
organizations. Stylus Publishing, LLC.
Jeston, J., 2014. Business process management. Routledge.
Kankaanranta, A. and Planken, B., 2010. BELF competence as business knowledge of
internationally operating business professionals. The Journal of Business
Communication (1973). 47(4). pp.380-407.
Macintosh, N.B and Quattrone, P., 2010. Management accounting and control systems: An
organizational and sociological approach. John Wiley & Sons.
Maylor, H., Blackmon, K. and Huemann, M., 2016. Researching business and management.
Macmillan International Higher Education.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
O’Leary, T. and Williams, T., 2013. Managing the social trajectory: a practice perspective on
project management. IEEE Transactions on Engineering Management. 60(3). pp.566-
580.
Shang, S. S., 2012. Dual strategy for managing user resistance with business integration systems.
Behaviour & Information Technology. 31(9). pp.909-925.
Shang, S.S., 2012. Dual strategy for managing user resistance with business integration systems.
Behaviour & Information Technology. 31(9). pp.909-925.
Smith, W.K., Gonin, M. and Besharov, M.L., 2013. Managing social-business tensions: A rev
iew and research agenda for social enterprise. Business Ethics Quarterly. 23(3). pp.407-
442.
Tongur, S. and Engwall, M., 2014. The business model dilemma of technology shifts.
Technovation. 34(9). pp.525-535.
Online
Introducing Research Methods. 2017. [Online]. Available
through :<https://www.skillsyouneed.com/learn/research-methods.html>.
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LOGBOOK
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