Managing a Successful Business Project

This presentation focuses on managing a successful business project and launching new products in the market. It discusses the strategies used by businesses in the retail industry, the advantages of introducing new products, and the challenges faced in competing with big brands. It also provides recommendations for successful product launching. The presentation is relevant to the subject of business management and is suitable for students studying courses related to business and marketing.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Aim and Objectives
Aim:
 “To introduce the new product to complete with big brands in London Fashion Week. A
study on Arcadia Group”.
Objectives:
 To identify the strategies used by businesses in retail industry in launching of new
products.
 To determine the advantage's an organisation enjoys with the introduction of new product.
 To identify the challenges faced by the businesses in the launching of new product and
competing with the brand name in the market.
 To provide recommendations for successful launching of new product in the market.

Theme 1: Large number of managers working in
Arcadia Group of 4 to 6 years.
PARTICULARS FREQUENCY
2 to 4 years 4
4 to 6 years 8
6 to 8 years 7
8 years and above 6

Theme 2: Organisation focus on
innovation
PARTICULARS FREQUENCY
Yes 16
No 5
Not Sure 4

Theme 3: Organisation focus on developing and
launching of new product in the market very often.
PARTICULARS FREQUENCY
Often 8
Very Often 13
Not Sure 4

Theme 4: The benefits of launching of new products
in the market is capturing the market share.
PARTICULARS FREQUENCY
New Revenue Stream 5
Capturing Market Share 9
Building Trust 8
Employee Motivation &
Retention
6

Theme 5: Online Market places is the best selling
channel for new product in the market.
PARTICULARS FREQUENCY
Online Market places 9
Retail Store 6
Trade Shows 5
All the above 8

Theme 6: Maximum Managers were agreed with the
new product development strategies of Arcadia Group.
PARTICULARS FREQUENCY
Highly Agree 5
Agree 7
Highly Disagree 4
Disagree 6
Neutral 3

Theme 7: The new product of Arcadia Group will
gain competitive advantages in the market place.
PARTICULARS FREQUENCY
Yes 13
May be 8
No 4

Theme 8: Reputation and Goodwill is the key reasons
for developing new products.
PARTICULARS FREQUENCY
Change in market 8
Reputation and Goodwill 12
Diversification of Risk 5

Theme 9: Price Skimming organisation should
use price strategies for this new product.
PARTICULARS FREQUENCY
Price at Premium 5
Economy pricing 8
Price Skimming 12

Theme 10: The promotion of new product in London
fashion week will give a good outcome to Arcadia.
PARTICULARS FREQUENCY
Yes 12
May be 8
No 5

Theme 11: High Competition and High Switching
Cost is the major challenge organisation faced with
the new launching of product.
PARTICULARS FREQUENCY
Technical Challenges 5
High Competition and High
Switching Cost
9
Promotional Challenges 7
Distribution Challenges 4

CONCLUSION
 From the above research study, it can be concluded that for competing effortlessly in the
market, an organisation has to make major alternations in the exiting products for offering
something different from the competitors or it has to altogether produce new product to attract
customers and beat competition.
 In the present study, Arcadia planned of launching new shoe range for the London Fashion
Week for being able to survive the competition with giant brands. The report concluded about
the advantage of new product development on the company such as establishment of
competitive advantage, increase in the customer base, pooling in of new potential customers
etc.
 However, it was also seen in the report that company faces various legal, technical,
promotional challenges while creating a new product. Lastly, recommendations were provided
such as proper testing of the product, appropriate promotional and marketing campaign,
feedbacks from the customers regarding their experience with the new products etc.