Positive Economic, Cultural and Ethical Impacts of Globalisation on Different Functions of Primark

Managing A
Successful Business
Project

Table of Contents
Title:.................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A) P1. Project aim and objectives...............................................................................................1
B) P2. Project management plan with cost aspects, scope, time, quality and communication
risk...............................................................................................................................................3
C) P3. Work breakdown structure and a Gantt chart..................................................................4
..........................................................................................................................................................6
..........................................................................................................................................................6
TASK 2............................................................................................................................................6
D) P4. Small scale research by implementation qualitative and quantitative research...............6
TASK 3..........................................................................................................................................12
E) P5. Evaluation research and data using appropriate tools and techniques (Data analysis). .12
F) P6. Appropriate recommendation as a result of data and research analysis.........................30
TASK 4..........................................................................................................................................30
G) P7. Reflection upon undertakings to attain objectives.........................................................30
CONCLUSION..............................................................................................................................31
REFERENCES .............................................................................................................................32
.......................................................................................................................................................32

Abstract
Globalisation is considered as a process of integration among different countries, people,
government. It provide platform to business organisation in expanding their operational activities
at global level with the aim of attaining success. Report is going to describe the cultural and
ethical impact of globalisation on different function of business organisation. In this Primark is
includes for undertaking systematic research. It includes different methods and techniques used
by researcher to gather relevant data and information. Along with this, data analysis and some
recommendation is also includes for further improvement.
Title:
“To identify Positive Economic, Cultural and Ethical Impacts of Globalisation on
Different Functions of multinational organisation.” A study on Primark.
INTRODUCTION
Globalisation is the spread of technology, information and products across national
borders. In economic way, globalisation describes an interdependence on countries around the
world fostered via free trade. For this project, Primark is chosen international retailer which was
established in 1969. This assignment is based on certain tasks, including project aim and
objectives etc. Along with this, different elements of project management plan such as cost, time,
communication, risk, resources etc. will also covered in this report (Aguilera-Caracuel and et. al.,
2015). Work-break structure and Gantt chart also consider most essential part of this report
which will support an investigator in identification of starting and ending time for completion of
research. Different methods of data collection and data analysis will be covered in this project for
accomplishing accurate result of research. Recommendation and reflection about business
success will also covered in this project.
TASK 1
A) P1. Project aim and objectives
Overview of research:
Globalisation is about the interconnectedness or link of business and people across the
globe that eventually leads to global economic, political and cultural integration. In addition, it is
the capability to communicate and move easily with others across the globe in order to conduct
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business functions and operations globally (Alon and et. al., 2016). The positive effects of
globalisation on business functions of Primark such as operations, marketing, HR, accounting
have impacted by different number of factors including, trade, employment, competition,
technology, investments and capital flows, culture and organization structure. All these are main
positive impact of globalisation which will help an organisation in its success and growth.
Background of Primark:
Primark is an international retail organisation that offers the latest beauty, homeware and
fashion at the accurate value on the high street. It was founded in 1969 by Arthur Ryan and
headquartered in Dublin, Ireland. Company offers a different range of products, including
children's and baby clothing, menswear, womenswear, footwear, homeware, accessories, beauty
products and confectionery (Baylis, Smith and Owens, 2017).
Research aim:
Main aim of this report “To identify Positive Economic, Cultural and Ethical Impacts of
Globalisation on Different Functions of multinational organisation.” A study on Primark.
Research objectives:
 To develop accurate knowledge or understanding regarding concept of globalisation.
 To determine impact of globalisation factors (Economic, Cultural and Ethical) on
business functions of Primark.
 To identify benefits and risks of globalisation on business functions and success of
Primark. To analysis ways through which Primark can easily enhance their growth and success at
international level.
Research questions:
 How to develop accurate knowledge or understanding regarding concept of globalisation?
 What are the impact of globalisation factors (Economic, Cultural and Ethical) on business
functions of Primark?
 What are the benefits and risks of globalisation on business functions and success of
Primark? What are the ways through which Primark can easily enhance their growth and success at
international level?
Rationale and significance of research
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Main reason behind conducting this project is to analyse Economic, Cultural and Ethical
impact of globalisation on business functions of Primark in positive manner. This research is
most essential in personal and academic manner (Bende-Nabende, 2017). In academic way, this
project is to offer students the chances to engage in sustained investigation in a area of research.
The research enables students to show the capacity as well as ability to develop an accurate
research topic, research aims, objectives and results, and to show the results of such investigation
in both written and verbal formats. The investigation also promote students to reflect on their
engagement in the process of research, during which suggestions for future and individual
development are key learning points. Along with this in personal manner, this research will help
an investigator by increasing its knowledge about literature review, data collection and data
analysis.
B) P2. Project management plan with cost aspects, scope, time, quality and communication risk
Project management plan is important to formulate as this will help to outline the aspects
of important nature which are required to carry on in future for successful completion of project
within stipulated period of time (Dion, 2017). Different determinants which are included under
this plan are named as scope, quality, risk, resources etc. The different kind of benefits which are
associated behind its effective usage is about completion of project by effectively achieving all
the objectives. Description of the determinants which are comes under plan are defined below:
Cost: This is important aspect which help in determination of the cost which is going to
be beard by the researcher and organisation successful completion of their work. From project
perspective the cost which will be incurred by the organisation in the process of globalisation by
ascertaining the positive impact of all the factors like economy, cultural and ethical seems to be
quite high (George and et. al., 2016). The amount which is needed to spend in this regard is
around £90000. The another aspect which is about research where researcher indulge in various
activities like identification of the factors and analysis of their impacts requires usage of
sufficient amount of funds which is about £25000.
Scope: The scope of the application of the globalisation is high in respect of the
functioning of Primark as this will improves their internal and external strength of the
organisation which help them to improve their brand image at global level and ascertain higher
amount of market share. Simultaneously, researcher use various methods of research like
qualitative and quantitative which help organisation to select the nation for globalisation of
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operation which have favourable conditions (Kakabadse and Bank, 2018). This scope of the
same is determined from the aspect those method help to gather reliable and accurate
information.
Time: Time from the project perspective which is about globalisation much needed
concept and required to have in adequate amount. Around 6 months of time period is required to
effectively globalise the operations of organisation (Lasserre, 2017). On the other hand,
researcher is required the time period of 2 months for completion of their research work.
Communication: This will includes about the description of the aspects which are
needed to have for effective communications (Martin and Nakayama, 2015). From project
perspective and for completion of globalisation activities require to usage of the communication
tools like texts, e-mails, phone calls etc. On other hand, researcher required the usage of the
communication tools e-mails and social media platforms etc.
Risk: This is about identification of the risk aspects which are associated with the process
of globalisation. The main risks which an organisation is going to face in the process of
globalisation is about lack of funds, less amount of physical resources etc. From the perspective
of researcher the risks which are associated with work of research includes communication gap,
unreliable data, time consuming process etc.
Resources: This is about the usage of resources in the process of globalisation
(Monshipouri, Welch and Kennedy, 2017). The amount of resources which are required to
consider in the process of globalisation are named as human capital, funds, communication tools
etc. From the perspective of the researcher the resources which are required to have for effective
completion includes funds, time, competent personnel etc.
C) P3. Work breakdown structure and a Gantt chart
Work breakdown structure: It is an effective and useful method of organising as well as
completing work or activity in a project. It is most essential tool which will be applied by an
organisation to divide each activities of project from different departments on an organisation.
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Illustration 1: Work breakdown structure
§
(Source: Work breakdown structure, 2018)
Gantt chart: It is a type of presentation tool which will be applied by researcher to
identify opening and ending data for completion of full project. In this chart different number of
activities will be covered which will support a researcher to complete full project in systematic
and effective manner (Nankervis and et. al., 2016).
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